Which pack is right for you?

For a small Valentine's Day treat

Individual portions can be handy for one breakfast or a few cupcakes. According to Albert Heijn and PLUS, De Ruijter Kleintjes contains eight portions, but combines chocolate flakes with other types of sprinkles.

If you want chocolate flakes only

If a recipe or personal preference calls for just one type of chocolate flake, a regular pack makes it clearer what you’re getting than a mixed portion box. Bear in mind that the regular packs mentioned here contain 200–300 g.

If you’ll use them on several occasions

If you’d like to use the chocolate flakes again after Valentine's Day, consider a regular pack. Choose a type that suits how you plan to use it, and check how much you’ll actually need.

What should you look for when choosing?

First decide whether individual portions matter more to you than a pack containing chocolate flakes only. Then check the ingredients and label for the variety you’ve chosen.

What to consider What to check before buying Who it matters to
Individual portions Check the number of portions and the pack contents; a portion mix doesn’t contain chocolate flakes only. For one small Valentine's Day breakfast, I don’t want to open more sprinkles than I need. For around 42% of consumers, small, pre-portioned servings come first.
Chocolate flakes only Check which types of sprinkles are in the pack and choose the type of chocolate flake you want. If I want to finish a dish with chocolate flakes only, chocolate sprinkles or fruit sprinkles don’t fit the plan. That’s why around 33% of consumers prioritise a pack containing chocolate flakes only.
Ingredients and allergens Check the current label for the specific variety, including on a box containing different items. When the ingredients determine my choice, I want to know what’s in each item. For around 25% of consumers, this labelling is the top priority.

Common mistakes

  • Assuming a portion box contains mini chocolate flakes only

    According to PLUS, alongside milk and dark chocolate flakes, De Ruijter Kleintjes contains chocolate sprinkles and fruit sprinkles. So not every portion will contain the type of chocolate flakes you may have had in mind.

    Check which types of sprinkles are in the box. If you want to use chocolate flakes only, choose a regular pack.

  • Relying on the label for a different variety

    A mixed box contains different items, and regular products can also vary in their ingredients. An older product description is no substitute for the label on the pack you’re using.

    Before use, check the ingredients and allergen information on the current packaging for the variety you’ve chosen.

Brands to consider

De Ruijter

According to Albert Heijn and PLUS, De Ruijter Kleintjes is a 140 g box containing eight individual portions.

  • The portions combine different types of sprinkles, ideal for a small breakfast or decorating.
  • The box doesn’t contain chocolate flakes only; check the ingredients of the individual items.

Venz

The Rimboe varieties mentioned combine milk or dark chocolate with vanilla, in 200 g packs.

  • A flavour combination could be a good fit if you’re looking for variety in your chocolate flakes.
  • A 200 g pack doesn’t offer individual small portions.

Choca

Choca Vlokken and Choca Vlokmix are regular 200 g packs; Albert Heijn lists Choca in its chocolate flakes range.

  • You can choose a regular chocolate flakes variety instead of a mixed portion box.
  • Check whether each variety contains chocolate flakes or a flakes mix; 200 g is not a portion pack.

Jumbo huismerk

Jumbo’s chocolate flakes range includes dark chocolate flakes in a 300 g pack.

  • A 300 g pack could suit you if you use chocolate flakes on several occasions.
  • You’ll need to portion them yourself; this isn’t a box of individual servings.

Products in regular packs

These Joybuy products come in regular packs, for anyone who wants to use chocolate flakes on more than one occasion or portion out a small amount themselves. One thing to note: De Ruijter Intense Pure Chocolate Sprinkles is a chocolate sprinkles product, not chocolate flakes.

De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast 200 g

For anyone who wants to use chocolate flakes at Valentine's Day breakfast and keep some in the pack for later.

Regular 200 g pack, with no individual mini portions. Check the ingredients and allergen information on the label.

View at Joybuy
Sprinkles Choca Flakes, 200 g

Sprinkles Choca Flakes 200 g

An option if you’re looking for chocolate flakes and want to portion out the amount you need for a small breakfast.

Regular 200 g pack rather than individual portions. Read the label for the current ingredients and allergen information.

View at Joybuy
De Ruijter Flakes Milk, 200 g

De Ruijter Flakes Milk 200 g

For anyone choosing De Ruijter’s Milk variety of chocolate flakes for breakfast or decorating.

Regular 200 g pack, not divided into mini portions. Check the current ingredients and allergen information on the packaging.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles 200 g

For a small treat where dark chocolate sprinkles are a better fit than chocolate flakes.

Regular 200 g pack with no individual mini portions. Don’t choose this product if your recipe specifically calls for chocolate flakes; remember to check the label too.

View at Joybuy
g'woon Milk Chocolate Flakes, 300 g

g'woon Milk Chocolate Flakes 300 g

For anyone who wants to use milk chocolate flakes on several occasions, not just for one Valentine's Day treat.

Regular 300 g pack with no individual mini portions. Consider whether you’ll use this amount and check the current label.

View at Joybuy

Frequently asked questions

Does De Ruijter Kleintjes contain mini chocolate flakes only?

No. According to PLUS, alongside milk and dark chocolate flakes, the box contains fruit sprinkles and milk and dark chocolate sprinkles. Choose a regular pack if you want chocolate flakes only.

How many portions are in De Ruijter Kleintjes?

The box contains eight individual portions, as listed by Albert Heijn. Before use, check which types of sprinkles are included if you’re looking for a particular flavour for your Valentine's Day treat.

How do I check allergens in a mixed portion box?

Read the current label on the whole box and the information about the different items. Don’t assume they have the same ingredients as one type of chocolate flake if the box also contains chocolate sprinkles and fruit sprinkles.

When should I choose a regular pack instead of mini portions?

A regular pack is a better fit if you want just one chosen type of chocolate flake or plan to use the contents on several occasions. For a small event where individual portions are useful, a mixed portion box may be more practical, as long as the different types of sprinkles suit your plans.