Which portion suits you?

Holidaymakers who want handy portions

Want to pack breakfast cake in a beach bag, car or rucksack without having to cut it up when you get there? Check whether the slices are individually wrapped and how much each one weighs. Albert Heijn states that the Peijnenburg Naturel 10-pack contains ten individually wrapped 28 g slices.

Travellers keeping an eye on sugar

Compare the sugar content per 100 g and per portion, and check which sweeteners a variety contains. Peijnenburg lists xylitol in its sliced breakfast cake with no added sugars; the individually wrapped AH Kruidkoekreep zero also contains xylitol and carries a warning about excessive consumption.

Travellers who need to check allergens

A small size doesn’t mean a product is suitable for someone with an allergy. Check both the ingredients and the ‘contains’ and ‘may contain’ statements on the pack you choose. A gluten-free variety may still contain other allergens: PLUS lists lupin and milk for Peijnenburg Ontbijtkoek Glutenvrij Ongesneden.

What should you look for when choosing?

Start with the packaging and portion size you want for your journey. Then compare the nutritional information and check for any allergens in the specific variety.

What to look for What to check when buying Who it matters to
Individual portions Check whether the pack says ‘individually wrapped’ and how many grams each slice or bar weighs. If I don’t want to cut it up on the go, I look for a piece I can take with me as it is. Portion convenience is a top priority for around 36% of consumers.
Sugars and fibre Compare sugars and fibre per 100 g and per portion; also read the ingredients and any warnings about sweeteners. If you’re looking for a lower-sugar variety, you’ll want to know what’s actually in each bar and which sweeteners it contains. Around 29% of consumers say this is their top priority.
Allergens and gluten-free options Read the current ‘contains’ and ‘may contain’ statements, and check the gluten-free claim on the specific variety you choose. If someone in my travelling party needs to avoid an allergen, I can’t rely on the size or brand name alone. For around 21% of consumers, checking this is their main concern.
Portions for several days Count how many portions you can use and decide whether you want individually wrapped pieces or will portion them out yourself. For a trip lasting several days, I want to take enough pieces without packing more than I need. This planning is a top priority for around 14% of consumers.

Common mistakes

  • Assuming ‘no added sugars’ means ‘sugar-free’

    Peijnenburg states that its sliced variety with no added sugars still contains 4.9 g of sugars per 100 g and lists xylitol as an ingredient. For the AH Kruidkoekreep zero, Albert Heijn warns that excessive consumption may have a laxative effect.

    As well as the product name, check the nutritional information, ingredients and usage warnings for the variety you want to take with you.

  • Choosing a flavoured mini without checking the allergens

    The product information for Peijnenburg Noten Mini’s lists rye, almonds and hazelnuts. Statements about other allergens may also be relevant for plain slices.

    Check which allergens the product contains or may contain on each pack, even if you’ve bought a different variety from the same brand before.

  • Relying on an old product listing

    A product description can clarify the size, but it doesn’t tell you whether that specific mini variety will be available when you set off.

    Check the variety you’ve chosen just before buying. If individual portions are especially important, look specifically for ‘individually wrapped’ rather than relying on the word ‘mini’ alone.

Brands to compare

Always compare the specific breakfast cake variety: size, packaging and ingredients can vary within the same brand.

Peijnenburg

Peijnenburg offers individually wrapped plain slices, as well as a sliced variety with no added sugars.

  • According to Albert Heijn, the Naturel 10-pack contains ten individually wrapped 28 g slices.
  • The no-added-sugars variety described by Peijnenburg contains xylitol and comes pre-sliced, so check that the packaging and ingredients suit your needs.

AH

AH offers a Kruidkoekreep zero 5-pack with individually wrapped bars.

  • The individual wrapping means you can take bars with you separately.
  • Albert Heijn lists xylitol and warns that excessive consumption may have a laxative effect. Check the allergen information on the bar too.

PLUS

PLUS lists varieties such as Naturel 6-pack and Minder suiker 6-pack in its breakfast cake range.

  • These different pack sizes and flavours give you specific options to compare.
  • Check the weight per portion, nutritional information and allergens on the packaging of the variety you choose.

Snelle Jelle

PLUS lists Snelle Jelle spiced breakfast cake in several bar varieties, including plain, raisin and lower-sugar.

  • Bar varieties are worth comparing if you want to take individual pieces with you.
  • Check whether the bars are individually wrapped for each variety, and read the ingredients and allergen information. The variety name alone doesn’t tell you everything you need to know.

Breakfast cake at Joybuy

This Snelle Jelle breakfast cake is worth considering if you’re looking for a bar variety for your holiday. Compare the packaging and nutritional information with your preferred portion size before choosing.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g pack

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Worth considering if you want to take breakfast cake in bar form with you. The product name states that the pack contains 250 g; check the weight per bar, nutritional information and allergens on the packaging to see whether the portions suit your trip.

View at Joybuy

Frequently asked questions

Are mini breakfast cakes always individually wrapped?

No. Check the packaging of the specific variety you choose. For example, Albert Heijn states that the ten 28 g slices in the Peijnenburg Naturel 10-pack are individually wrapped; the word ‘mini’ alone doesn’t guarantee this.

Is breakfast cake with no added sugars sugar-free?

No. Peijnenburg states that its sliced variety with no added sugars contains 4.9 g of sugars per 100 g and lists xylitol as an ingredient. Check the nutritional information and ingredients for the variety you’re considering.

What should I look for in breakfast cake if allergens are a concern?

Check the ingredients and the ‘contains’ and ‘may contain’ statements for each variety you choose. Plain and nut varieties may list different allergens; for example, PLUS lists lupin and milk for Peijnenburg Ontbijtkoek Glutenvrij Ongesneden.

How should I store breakfast cake while on holiday?

Follow the best-before date and storage advice on the specific packaging. For a Peijnenburg 4-pack, Joybuy advises storing it in a cool, dry place away from direct sunlight, heat and moisture, and sealing the pack well after opening.