If you’re laying the breakfast table in advance
If each guest is having one slice, individually wrapped portions let you set the table without having to slice the breakfast cake. Peijnenburg’s plain range includes individually wrapped 28 g slices.
Who are small portions handy for?
If you want to compare added sugars
Choosing a small portion and choosing a no-added-sugar option are two different things. To check what a product contains, read the ingredients list and compare the nutritional information per 100 g and per portion, as the Netherlands Nutrition Centre advises when comparing products.
If you’re buying for guests with an allergy
Check the label on the pack you’re serving. The Peijnenburg plain packs described here contain rye and carry warnings about the possible presence of milk and nuts.
What should you look for when choosing?
First decide whether you want to lay out slices or hand out individually wrapped cakes for your Mother’s Day breakfast. Then check the label of the option that suits the way you plan to serve it.
| What to consider | What to check | Who is it for? |
|---|---|---|
| Portions and serving | Check the number of individually wrapped pieces and the weight of each one; Peijnenburg plain slices are available in packs containing 28 g slices. | If I want to lay out an equal slice for every guest, I don’t want to have to do any more slicing at the table. Around 36% of consumers give serving convenience top priority. |
| Nutritional information and sugars | Compare sugars, fibre and salt per 100 g and per portion; also check the ingredients behind a claim such as ‘no added sugar’. | If you’re looking for an option with a suitable nutritional profile, look beyond the wording on the front of the pack. For around 29% of consumers, nutritional composition comes first. |
| Allergens | Read the ingredients and allergen warnings on the current pack, even if you’re familiar with the brand. | If I’m laying the table for someone with an allergy, I need to be able to check that this particular pack is suitable before serving it. For around 21% of consumers, this check comes first. |
| Number of pieces | Choose a pack size to suit the number of guests and check which size you want to take with you. | For a small gathering, I want enough individual portions without having lots of cake left over. For around 14% of consumers, the number of pieces is the most important consideration. |
Common mistakes
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Assuming ‘mini’ means different nutritional values
A smaller portion doesn’t change the nutritional value per 100 g. An option with no added sugar can still contain sugars.
Compare the nutritional information per 100 g and per portion, and read the ingredients list. The Netherlands Nutrition Centre recommends comparing products per 100 g when weighing them up.
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Skipping the label because you know the brand
The Peijnenburg plain packs described here contain rye and carry warnings about the possible presence of milk and nuts. If a guest has an allergy, what matters is the composition of the pack you’ve chosen.
Before serving, read the ingredients and allergen warnings on that pack.
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Assuming baker’s salt with iodine is always used
According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may only be added to bakery products through baker’s salt, at a maximum of 65 mg of iodine per kg of salt. This rule does not confirm that a specific breakfast cake contains baker’s salt with iodine.
If you want to know which salt has been used in a particular breakfast cake, check the product information or ask the manufacturer.
Brands and product ranges to consider
Peijnenburg
The plain range includes individually wrapped 28 g slices in four- and ten-packs. Peijnenburg also lists a four-pack with no added sugar.
- The stated portion size makes it easy to work out how many slices you need for your guests.
- Check the ingredients and allergen warnings for the option you choose; the plain packs described here list rye and mention the possible presence of milk and nuts.
Snelle Jelle
PLUS lists Snelle Jelle Kruidkoek Zero as a four-pack weighing 168 g: a bar format to consider alongside small slices.
- A four-pack offers a different pack size for sharing.
- Don’t assume ‘Zero’ tells you the sugar content or whether it’s suitable for a particular diet; check the nutritional information and ingredients on the pack you choose.
Goud Gebakken
ALDI lists cake bites in a spiced cake or breakfast cake variety, with six individually wrapped pieces.
- The individual pieces are easy to share, with no need to slice a large cake.
- Check the weight per piece, nutritional information and allergens on the pack for each option.
Breakfast cake option at Joybuy
This Snelle Jelle option is worth considering if you’d prefer a bar-shaped breakfast cake for your Mother’s Day breakfast rather than pre-arranged 28 g slices. Check the label if the weight per piece or sugar content will affect your choice.
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Snelle Jelle breakfast cake, Less Sugar-Free variety, 250 g
For anyone who wants to serve breakfast cake in bar form. The product name lists a 250 g pack; check the pack for the number of pieces, the weight per piece and the nutritional information. The variety name alone doesn’t confirm that the cake is sugar-free.
Frequently asked questions
Which format is handy for a Mother’s Day breakfast table laid in advance?
Individually wrapped slices are a good fit if you want to serve equal portions without slicing. The Peijnenburg plain 10-pack contains ten 28 g slices; there’s also a plain four-pack with 28 g slices.
Is breakfast cake with no added sugar also sugar-free?
No, that claim doesn’t mean the product contains no sugars. The Peijnenburg plain option described as having no added sugar lists 4.9 g of sugars per 100 g and 1.4 g per 28 g slice; compare the nutrition table and ingredients for the option you buy.
Do I need to check allergens again if I buy the same brand?
Yes. If you have an allergy, read the label on the pack you’re serving. The Peijnenburg plain packs described here contain rye and mention the possible presence of milk and nuts; the Netherlands Nutrition Centre stresses the importance of checking label information when managing food allergies.
Does every breakfast cake contain baker’s salt with iodine?
You can’t tell from the product name. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bakery products through baker’s salt, but this doesn’t confirm that it has been used in a particular breakfast cake. Check the product information or ask the manufacturer.