Coffee drinkers who want a single portion
Individually wrapped breakfast cake doesn’t need to be sliced, and you can serve or take it with you one piece at a time. For example, Jumbo lists a plain 10-pack from Peijnenburg, with 28 g portions.
Who is an individual portion useful for?
Shoppers keeping an eye on added sugars
A wrapped slice labelled ‘no added sugars’ may suit your preference. Check the ingredients and warnings too: the Peijnenburg Zero variety listed by Albert Heijn contains xylitol.
Shoppers looking for a more distinctive flavour
For a treat, pearl sugar may sound more appealing than a plain variety. Jumbo describes its Parelkandij Mini’s as small, individually wrapped cakes; check the ingredients and allergens on the pack for flavoured varieties.
What should you look for when choosing?
First decide whether you want an individual portion, then choose between a plain flavour, a flavoured variety or a product labelled ‘no added sugars’.
| What to consider | What to check before buying | Who is this important to? |
|---|---|---|
| Portion and convenience | The weight per piece and whether each cake or slice is individually wrapped. | If I want to serve or take one piece with my coffee, I don’t want to have to cut a large cake first. For around 42% of consumers, having a ready-made individual portion is the top priority. |
| Ingredients and added sugars | The ingredients, nutritional information and warnings, especially for varieties containing sweeteners. | I’m specifically looking for a product with no added sugars, but I also want to know which sweeteners it contains. For around 33% of consumers, this ingredient preference comes first. |
| Flavour with coffee | Whether the variety is plain, made with pearl sugar or contains nuts, and which allergens are listed on the label. | For a treat, I’d rather choose a more distinctive flavour than a plain portion. Flavour comes first for around 25% of consumers. |
Common mistake
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Confusing ‘no added sugars’ with ‘no sweeteners’
The Peijnenburg Zero variety listed by Albert Heijn contains xylitol. The label warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals.
Check the ingredients and warnings on the pack too. Keep products containing xylitol out of reach of pets.
Brands to consider
Peijnenburg
Peijnenburg offers breakfast cake in individually wrapped portions and small flavoured varieties, including plain and pearl sugar.
- Jumbo lists a plain 10-pack of 10 × 28 g; Albert Heijn lists individually wrapped 28 g Zero slices.
- Ingredients and warnings vary between varieties, so compare the current labels.
PLUS
PLUS lists both sliced breakfast cake and breakfast cake bars under its own brand.
- A bar or sliced cake gives you a different format to compare with individual mini cakes.
- Check whether the pieces are individually wrapped. A bar or sliced cake isn’t automatically the same as mini breakfast cake.
Koek & Bakker
ALDI describes a 485 g pre-sliced Zero breakfast cake from Koek & Bakker.
- Pre-sliced pieces may suit you if you’d rather not cut a whole cake yourself.
- A 485 g pack is different from individually wrapped mini portions.
Tastino
Lidl Netherlands has listed Tastino breakfast cake in larger 465–550 g packs.
- The larger size is useful for comparison if you don’t need individual portions.
- The Lidl listing in question was valid from 28 September to 4 October 2026. Check the current range and pack size before relying on it.
A breakfast-cake-style option on Joybuy
This breakfast cake bar is most relevant if you want to take a portion with you without having to cut it. Compare the size with individually wrapped mini breakfast cake if you’re looking for a small piece to have with your coffee.
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Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g
A breakfast cake bar may suit you if you want to take something with you without having to cut it; this variety isn’t described as mini breakfast cake.
The product name states 250 g. Don’t assume from the name Less Sugar-Free that this product contains no added sugars: check the ingredients and nutritional information if that matters to your choice.
Frequently asked questions
Does ‘no added sugars’ mean breakfast cake contains no sweeteners?
No. The Peijnenburg Zero variety listed by Albert Heijn contains xylitol. If you see this claim, check the ingredients and nutritional information; the label also warns that excessive consumption may have a laxative effect.
What should I do if a pet eats breakfast cake containing xylitol?
Contact a vet immediately. The label on the Peijnenburg Zero variety states that xylitol is not suitable for animals.
Should I check the label again on a mini breakfast cake I know well?
Yes, especially if allergens matter to your choice. Peijnenburg lists rye flour for its plain 10-pack and notes possible traces of milk, hazelnuts, almonds and other cereals containing gluten. Always check the pack of the variety you’re buying.
Does all breakfast cake contain iodine because it is made with baker’s salt?
You can’t assume that for every breakfast cake. Whether a particular product is made with iodised baker’s salt depends on the recipe. Check the label or ask the manufacturer if you want to know.