Who are the different sizes suited to?

Buffet planners who want to make serving easy

If you want guests to be able to take a piece without cutting it themselves, check how many pieces are individually wrapped and how much each one weighs. For example, Peijnenburg lists eight individually wrapped 28 g slices for its Naturel variety with no added sugars. Genuine mini cakes are smaller, but check whether they’re currently available.

Hosts who want to make ingredient information available

If guests need to check for allergens, the packaging of the exact variety matters more than the product name on a buffet label. Check the ingredients and any warnings, and keep this information by the serving plate. The Netherlands Food and Consumer Product Safety Authority highlights the requirement to list allergens on labels for prepacked foods.

Shoppers who want to offer a choice of flavours

A Pearl Sugar variety can sit alongside a plain one, so guests don’t all have to choose the same piece. Compare the size and sugars per portion, too: the Peijnenburg Pearl Sugar Mini cakes described by Jumbo are not the same size as the 28 g slices listed by Peijnenburg for its Naturel 8-pack.

What should you look for when choosing?

First decide how large you want each piece to be and whether guests will take it from a packet or a serving plate. Then compare the label and the number of pieces you actually want to put out.

What to considerCheck before buyingWho is this important for?
Portions and self-service Count the pieces, check the weight of each one and see whether they’re individually wrapped. If guests are taking a small piece themselves, I don’t want to have to cut it during the buffet. A pre-portioned serving is the top priority for around 36% of consumers.
Ingredients and nutritional information Check the ingredients, allergen information and sugars per portion on the packaging of the exact variety. If guests need to check the ingredients, I want to be able to show them the packaging alongside the cake. Around 29% of consumers put this first.
Variety in a smaller size Compare the flavour, portion size and current availability of the variety you want. I want to offer a small cake with a different flavour alongside the plain one, without putting out a large piece. This variety is the top priority for around 21% of consumers.
Number of portions you can serve Compare the number of pieces per pack with how many you want to put on the serving plate; consider whether you’ll cut a large cake yourself. For a larger buffet, I want to have enough pieces ready without opening more cake than necessary. Around 14% of consumers are most concerned with limiting leftovers.

Common mistakes

  • Mistaking a mini cake for a wrapped slice

    The Peijnenburg Pearl Sugar Mini cakes described by Jumbo weigh 14 g per portion; Peijnenburg lists 28 g slices for its individually wrapped Naturel 8-pack. So the number of pieces alone doesn’t tell you how much cake you’ll be serving.

    Compare both the number of pieces and the grams per piece before planning your buffet portions.

  • Assuming ‘no added sugars’ means ‘sugar-free’

    Peijnenburg lists 1.4 g of sugars in a 28 g slice of its Naturel variety with no added sugars. The wording on the front doesn’t replace the nutritional information per portion.

    Check the nutrition table for the exact variety if the amount of sugars is a factor in your choice.

  • Counting on a mini size you’ve seen before

    Jumbo reported that Peijnenburg Pearl Sugar Mini cakes were no longer in its online range. So the product listing alone isn’t a reliable reason to plan on serving them on Boxing Day.

    Check your chosen shop’s range shortly before buying and decide which other portion size will work for your buffet.

    If you only look for an alternative when you’re doing the food shop, you may need to make an extra trip or rearrange the serving plate.

  • Only checking the front of the pack when allergies are a concern

    A flavour or size name doesn’t tell you which allergens and warnings apply to the exact variety. For example, Peijnenburg lists rye for its Naturel 8-pack, and the brand notes that it may contain, among other things, milk and nuts.

    Check the current label and keep the packaging within reach for guests who want to read the information.

Brands to compare

Peijnenburg

Worth considering if you want to compare individually wrapped slices with a genuine mini variety.

  • Peijnenburg lists eight individually wrapped 28 g slices for its Naturel variety with no added sugars.
  • The 170 g Pearl Sugar Mini cakes described by Jumbo were no longer in its online range; check availability before planning to serve them.

AH

A supermarket own-brand option to consider if you want to arrange pre-sliced breakfast cake on a serving plate yourself.

  • Albert Heijn lists a 485 g pack of AH Ontbijtkoek naturel gesneden, with a 30 g portion size.
  • Pre-sliced pieces aren’t the same as individually wrapped mini cakes; decide how you want to serve them at your buffet.

PLUS

A supermarket own-brand option to compare if you’re considering both breakfast cake bars and sliced cake.

  • PLUS lists Naturel and Rozijnen breakfast cake bars in packs of six.
  • Check the packaging to see whether the bars you choose are individually wrapped before planning to serve them as separate buffet portions.

Koek & Bakker

A sliced option for anyone who wants to arrange the portions themselves.

  • ALDI lists a 485 g sliced Koek & Bakker Ontbijtkoek Zero.
  • Don’t assume this larger size is the same as individually wrapped mini cakes; check the label and decide on your own portion size.

Lidl

A shop to consider if you’re looking at a large breakfast cake as well as portion-sized options.

  • Lidl listed a 485 g Ontbijtkoek zero as an in-store product.
  • Check the packaging and current availability in store if you want to serve this size at your buffet.

Portion option on Joybuy

If you’re considering breakfast cake in a bar format for self-service, check how it’s packed and how much each bar weighs. A bar isn’t automatically a small mini breakfast cake.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g pack

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

For a buffet with pre-portioned servings, check whether the bars are individually wrapped and whether the weight of each one suits the portion size you want.

The product name states that the pack weighs 250 g. Check the nutritional information, ingredients and allergens on the exact packaging; don’t assume that Less Sugar-Free tells you how much sugar a portion contains.

View on Joybuy

Frequently asked questions

Does ‘no added sugars’ mean breakfast cake contains no sugars?

No. Peijnenburg lists 1.4 g of sugars per individually wrapped 28 g slice of its Naturel variety with no added sugars. Compare the nutritional information per portion for the variety you want to serve.

Is rye breakfast cake a gluten-free buffet option?

No. Breakfast cake made with rye isn’t gluten-free: rye is a gluten-containing grain, as the Netherlands Food and Consumer Product Safety Authority points out. Check the ingredients and any allergen warnings on the exact pack, too.

How can guests check the allergens in breakfast cake?

Keep the packaging for the exact breakfast cake by the serving plate so guests can read the ingredients and allergen information for themselves. If you’re serving different varieties, don’t rely on a flavour name or buffet label alone.

Can I assume breakfast cake contains iodised baker’s salt?

No, you can’t tell from the name breakfast cake. Check the ingredients list for the specific product if the type of salt used matters to your choice.

How should I plan breakfast cake portions for a buffet?

Start by deciding how many pieces you want to serve, then check the number of pieces and the weight per piece on the packaging. For example, Peijnenburg lists eight 28 g slices for its Naturel 8-pack; if you’re serving a large sliced cake, you decide how many slices to put on the plate.