Choose individually wrapped breakfast cake if you want a pre-portioned snack to take with you: according to Albert Heijn, the Peijnenburg plain 10-pack contains ten individually wrapped slices weighing 28 g each. Also compare the nutrition information, ingredients and allergens for the exact variant you’re buying. A set portion size alone tells you nothing about its nutritional make-up.
If you want to take a slice of breakfast cake with you without having to cut it yourself, look for individually wrapped portions. Albert Heijn lists the Peijnenburg plain 10-pack as containing slices weighing 28 g each.
If you’re comparing regular breakfast cake with a wholemeal or no-added-sugar variety, the clearest way to compare sugars, fibre and energy is to check the nutrition information on the exact packs, using the same basis of per 100 g or per portion.
For the Peijnenburg plain portion pack, PLUS lists rye and cereals containing gluten, and warns that it may contain milk and nuts, including almonds and hazelnuts. Check the allergen statement on the pack you receive.
First decide whether you need an individually wrapped portion. Then compare the ingredients and check whether the pack you want is available.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Set portions and taking it with you | Check whether the slices are individually wrapped and how many grams each portion contains. | If I want to take breakfast cake with me without cutting off slices myself, I look for an individually wrapped portion. For around 36% of consumers, having a set portion is the top priority. |
| Sugars, fibre and nutritional value | Compare sugars, fibre and energy per 100 g and per actual portion for the varieties you’re considering. | If you’re comparing regular breakfast cake with another variety, you’ll want to know what’s actually in the portion you plan to eat. For around 29% of consumers, the ingredients and nutritional make-up matter most. |
| Allergens | Read the current ingredients and allergen statement, even if you’ve bought the brand before. | If certain cereals, milk or nuts are a concern for me, I need to be able to check the statement on this exact pack. For around 14% of consumers, this is the first thing they look for when buying. |
| Availability | Check whether the mini or portion pack you want is available at the shop where you do your food shopping. | If you’re planning breakfast around a particular mini pack, you’ll want to be able to buy it. Availability is the top priority for around 21% of consumers. |
An individually wrapped slice makes the portion size clear in advance, but it doesn’t change the ingredients or nutritional value. For the Peijnenburg plain portion pack, PLUS lists 38 g of sugars per 100 g.
When comparing different pack sizes, check the nutrition information both per 100 g and per portion.
A claim such as ‘no added sugars’ doesn’t tell you on its own how much sugar, fibre or energy the breakfast cake contains.
Read the full nutrition information for the variety you choose and compare like for like.
For the Peijnenburg plain portion pack, PLUS lists rye and cereals containing gluten, and warns that it may contain milk and nuts. The product name is no substitute for checking the allergen information.
Use the statement on the pack you receive as your final check.
A brand to consider if you’re looking for individually wrapped plain breakfast cake. Albert Heijn lists a 10-pack with slices weighing 28 g each.
A brand offering spiced cake bars in a range of varieties; PLUS’s range overview includes a reduced-sugar variety and a zero 4-pack.
An ALDI own-label brand offering larger, pre-sliced breakfast cakes, including a wholemeal variety and one labelled ‘no added sugars’.
This Snelle Jelle pack is a good option to consider if you’re looking for breakfast cake for a sweet start to the day. If you want to plan a small, set breakfast portion, check the portion size and nutrition information on the pack you choose.
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A pack to consider if you’re looking for Snelle Jelle breakfast cake for a planned sweet breakfast. The product name states 250 g; check the current label to see how much one portion weighs and what the nutrition information is per 100 g and per portion. Don’t assume how much sugar the cake contains from the variety name.
No, the size mainly tells you how much cake is in one portion. For a standard 30 g portion of breakfast cake, the Netherlands Nutrition Centre lists 92 kcal and 11.2 g of sugars. Check the nutrition information for your brand and variety to find the actual values.
No, that claim doesn’t tell you how much sugar is present in total. For the variety you choose, check the nutrition information per 100 g and per portion rather than guessing from a claim on the front of the pack.
Check the allergen statement on the pack you receive. For the Peijnenburg plain portion pack, PLUS lists rye and cereals containing gluten and warns that it may contain milk and nuts, including almonds and hazelnuts. The statement may differ for other varieties.
Don’t rely solely on the breakfast cake category or the words ‘baker’s salt’. Check the information on the pack you choose or ask the manufacturer which salt is used in that variety.
