Which option is right for you?

If you want a set portion

Would you rather grab one piece to eat with your textbook than cut a slice yourself? Jumbo listed minis weighing 12.5 g each; according to the brand, Peijnenburg’s plain 10-pack contains individually wrapped 28 g slices. Even when choosing a small portion, check the sugar per piece.

If you compare sugar and fibre

Look beyond terms such as ‘less sugar’ or ‘no added sugar’. The nutritional information per portion shows how much you get in one piece, and the figures vary between options.

If you check ingredients and allergens

If you need to avoid rye, wheat or nuts, read the label for the option you’re considering. Jumbo listed rye and wheat in its Minis, along with a warning that they may contain nuts. For Peijnenburg Nut Minis, Jumbo lists almonds and hazelnuts, among other ingredients.

What should you look for when choosing?

For a study break, first decide whether you want a small mini, a wrapped slice or a larger bar. Then compare the nutritional information for the piece you’ll actually eat.

What to consider What to check when buying Who it matters to
Portion size Check the weight per piece and whether the pieces are individually wrapped. A mini, a wrapped slice and a bar are different sizes. If I want to grab one small piece during a study break, I want to know in advance how much I’m having. For around 42% of consumers, a set portion comes first.
Sugar and fibre Compare the sugar and fibre per portion; if the product contains sweeteners, read the warnings on the packaging too. If you don’t want to rely solely on a claim on the front of the pack, the nutritional information can help you decide. Sugar and fibre are the main focus for around 33% of consumers.
Ingredients and allergens Read the current ingredients list and allergen information for the exact option you’re considering, including any warnings about possible traces. If rye, wheat or nuts determine my choice, I want to be able to check the packaging before buying. For around 25% of consumers, checking the ingredients is the deciding factor.

Common mistakes

  • Assuming ‘mini’ means low in sugar

    A small piece isn’t automatically low in sugar. Jumbo listed 5.7 g of sugar per 12.5 g portion for its Minis; if you have more than one, the amount adds up.

    Check the nutritional information per piece and decide how many you want to take for one break.

  • Treating a bar like a mini

    Jumbo lists a 50 g portion for its Less Sugar bar, compared with 12.5 g for the Jumbo Mini included in the comparison. So the word ‘bar’ doesn’t mean it’s a small portion.

    Check the weight per piece if the size of your snack is your main priority.

  • Taking a sugar claim as the full nutritional picture

    ‘Less sugar’ compares one product with another; ‘no added sugar’ doesn’t mean sugar-free. Albert Heijn also warns that excessive consumption of its AH Ontbijtkoek zero sliced breakfast cake may have a laxative effect.

    Check the sugar and fibre per portion, the ingredients and any warnings for the option you’re considering.

  • Guessing allergens from the product name

    Ingredients vary between breakfast cake options. Jumbo listed rye and wheat in its Minis and said they may contain nuts; according to Jumbo, Peijnenburg Nut Minis contain almonds and hazelnuts.

    Check the current allergen information on the packaging you buy.

Brands and shops to explore

Peijnenburg

Peijnenburg offers minis and individually wrapped breakfast cake slices, among other options.

  • According to Peijnenburg, its plain 10-pack contains ten individually wrapped slices weighing 28 g each.
  • Sugar and fibre claims apply to the specific option, not to every breakfast cake from the brand.

Albert Heijn

Albert Heijn stocks breakfast cake bars and sliced options alongside products from other brands.

  • Albert Heijn’s range includes an AH plain breakfast cake bar 6-pack, among other products.
  • AH Ontbijtkoek zero sliced is a sliced cake, not an individually wrapped mini. Check the warning about excessive consumption for this option too.

Jumbo

Jumbo provides product information for both small breakfast cake minis and larger bars.

  • Jumbo listed 22 portions of 12.5 g for its Minis.
  • According to Jumbo, its Less Sugar bar has a 50 g portion, so it isn’t a mini. Check which size is available to buy.

PLUS

PLUS lists its own breakfast cake bars and Peijnenburg portion packs in its range.

  • The PLUS range includes plain and less-sugar bars in a 6-pack, among other options.
  • Compare the nutritional information and allergens on the label for the specific option you choose.

Goud Gebakken / ALDI

ALDI describes Goud Gebakken Koekhappers as individually wrapped spiced or breakfast cake.

  • ALDI lists six individually wrapped pieces per pack.
  • Check which option you have on the packaging, along with its weight, ingredients and nutritional information.

Lidl

Lidl lists cake bars for anyone who would rather choose a bar than an individual mini.

  • According to Lidl, the pack contains six bars, including a less-sugar breakfast cake option.
  • Lidl says this product is only available in store; check the option and product information in your local shop.

Breakfast cake bars at Joybuy

This option is a breakfast cake bar for a study break when you’d prefer a bar to a small mini. If the size of one serving matters to you, check the portion information on the packaging.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

A bar to consider if you’re not looking for a small mini for your study break. The product name gives the pack size as 250 g; check the weight per bar, sugar and fibre per portion, and allergens on the current packaging. Don’t rely on ‘Less Sugar-Free’ in the name alone to judge the sugar content.

View at Joybuy

Frequently asked questions

What does ‘mini’ tell you about the sugar in breakfast cake?

‘Mini’ describes the size, not the sugar content. Jumbo listed 5.7 g of sugar per 12.5 g piece for its Minis, so compare the nutritional information per piece when choosing your portions.

Does ‘less sugar’ mean a breakfast cake bar is low in sugar?

No, the claim compares it with another product. According to Jumbo, its Less Sugar bar contains at least 30% less sugar than the Jumbo plain breakfast cake bar, while the stated 50 g portion contains 11.4 g of sugar.

Is breakfast cake with no added sugar also sugar-free?

No, the product may still contain sugars. Albert Heijn lists 0 g of added sugars per 100 g for AH Ontbijtkoek zero sliced and warns that excessive consumption may have a laxative effect; check the full nutritional information and ingredients for the option you choose.

What should I look for in breakfast cake if I avoid gluten or nuts?

Check the allergen information for the exact option you’re buying. Jumbo listed rye and wheat in its Minis and said they may contain nuts; for Peijnenburg Nut Minis, Jumbo lists rye, almonds and hazelnuts. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed in the ingredients on the label.

Does every Dutch breakfast cake contain iodine from baker’s salt?

You can’t tell from the product name. The Commodities Act Decree published on Overheid.nl allows iodine to be added to bread, bread substitutes and other bakery products through baker’s salt, up to a maximum of 65 mg of iodine per kg of salt. This regulation doesn’t confirm which salt or how much iodine is in a specific breakfast cake; ask the manufacturer about the option you’re considering if you want to know.