Which approach suits you?

If you want to serve small portions

You want to put one small sweet treat alongside the savoury snacks for each guest, without having to cut anything at the table. Peijnenburg lists individually wrapped 28 g slices for this purpose.

If you want to compare ingredients

You look beyond the size and check the ingredients, allergen information and sugar content per portion too. This is especially useful if you’re choosing between different varieties and portion sizes.

If you’re putting together a larger platter yourself

You don’t mind cutting or dividing the cake yourself and want to choose the size of the sweet bites on your platter. A larger breakfast cake or a pack with larger pieces gives you that flexibility.

What should you look for when choosing?

First decide how big you want each sweet bite to be. Then compare the packaging and, if the ingredients matter to your guests, check the per-portion information on the label.

What to consider What to check when buying Who it matters to
Portion size Compare the weight of each piece and check whether the slices are individually wrapped. I want to give everyone a small sweet bite without cutting anything during drinks. Small, fixed portions are the top priority for around 42% of consumers.
Ingredients Read the ingredients, allergen information and nutritional information per portion; check which sweeteners are used too. If guests need to avoid certain ingredients, I want to know what’s in each bite. Around 33% of consumers give this the highest priority.
Portioning it yourself Check the weight and number of pieces in the pack, and decide whether you want to cut them into smaller pieces. For a larger platter, I’d rather cut the bites to size myself. Being able to portion them yourself matters most to around 25% of consumers.

Common mistakes

  • Assuming every individually wrapped bar is a mini portion

    Packaging doesn’t tell you how big a portion is. Peijnenburg lists 28 g slices, while Snelle Jelle gives a portion size of 42 g for its Zero bar.

    Compare the weight of each piece with the size you want to serve on your platter.

  • Going by the wording on the front of the pack alone

    A variety’s name won’t tell you which ingredients, sweeteners or allergens may matter to your guests. The Peijnenburg variety described contains rye and xylitol; Snelle Jelle also lists xylitol in its Zero variety.

    Check the latest label before buying. Keep products containing xylitol out of reach of dogs.

  • Assuming all breakfast cake contains iodine

    The Dutch Food and Consumer Product Safety Authority describes a condition for iodine compounds to be present in bakery products when baker’s salt is used. This doesn’t mean that all breakfast cake contains iodine.

    Check the label of the specific product or ask the manufacturer about its ingredients.

Brands to consider

Peijnenburg

Peijnenburg lists eight 28 g slices in its individually wrapped 8-pack of Plain breakfast cake with no added sugars. This size suits anyone who wants to serve a set portion without cutting it up.

  • Individually wrapped slices make the portion size clear from the outset.
  • Check the ingredients and allergen information for the variety you choose; the variety described contains rye and xylitol.

Snelle Jelle

Snelle Jelle lists a 42 g portion for its individually wrapped Zero spiced cake. This is a larger bar than a 28 g slice.

  • The bar is individually wrapped.
  • The Zero variety contains xylitol; Snelle Jelle warns that it is dangerous for dogs.

Jumbo

Jumbo offers, among other options, a six-piece own-brand pack of breakfast cake with a total weight of 300 g. You can decide whether to cut the pieces smaller for your platter.

  • A pack containing several pieces can be a good starting point if you want to cut your own bites.
  • At six pieces and 300 g, the average weight is 50 g per piece; check whether you want to cut them into smaller portions.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does breakfast cake go well with a savoury snack platter?

Yes, it makes a small sweet bite alongside the savoury options. An individually wrapped slice gives you a set portion; you can cut a larger cake into small pieces yourself. Lidl Recipes also shows a combination of breakfast cake with mature cheese and cress.

Does all breakfast cake in the Netherlands contain iodine from baker’s salt?

No. This isn’t guaranteed by the condition for iodine compounds in bakery products described by the Dutch Food and Consumer Product Safety Authority. To find out what’s in a particular breakfast cake, check the label or ask the manufacturer.

What should I look for in a variety with no added sugars?

Check the ingredients, allergen information and nutritional information per portion too. The Peijnenburg and Snelle Jelle varieties described contain rye and xylitol; always check the latest label on the pack you’re buying. Snelle Jelle warns that xylitol is dangerous for dogs.

How can I serve breakfast cake in small portions?

Choose individually wrapped slices if you want to set the portions in advance, or cut a larger cake into pieces that go well with the other snacks. If the pack contains several pieces, check the weight of each one before deciding whether to cut them further.