Breakfast lovers who want a set portion
Would you like to serve everyone a clearly defined amount without cutting or weighing it? Jumbo lists a Peijnenburg pack containing ten individually wrapped 28 g portions, among other options.
Who are the different sizes useful for?
Shoppers who consider sugar content
If you’re comparing the standard option with one that has no added sugars, check the nutritional information per portion and per 100 g. The details for a sliced Peijnenburg option won’t necessarily apply to a different pack.
Families serving breakfast cake to several people
You can hand out individual portions or cut slices from a larger cake yourself. Decide in advance whether everyone will have the same amount or choose their own slice.
What should you look for in mini breakfast cake?
First, decide what matters most to you: a set portion, the nutritional information or having enough for several people at breakfast. Then compare the packaging of the specific option you plan to buy.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| A set portion without cutting | Check the number of pieces, the weight of each piece and whether they’re individually wrapped. Jumbo lists the Peijnenburg Naturel 10-pack as 10 × 28 g. | If I want to serve everyone one cake, I want to know the amount in advance. For around 40% of consumers, a set portion would be the top priority. |
| Sugars and nutritional value | Read the nutritional information per 100 g and per portion on the pack you’ve chosen. Check the ingredients and allergen information too. | If you’re choosing between options with and without added sugars, you’ll want to know what’s in the portion you eat. This nutritional information would be the main consideration for around 30% of consumers. |
| Enough for everyone | Compare the number of cakes or slices and the total weight. Jumbo describes a 170 g bag of Parelkandij Mini’s containing around 12 small cakes. | If I’m serving breakfast to several people, I want to have enough to go round, even if I divide up the portions myself. For around 30% of consumers, having enough for everyone would be the main consideration. |
Common mistakes when choosing
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Assuming a mini is a set portion
A small size doesn’t automatically mean each piece has a set weight. Jumbo lists around 12 small cakes per bag for Parelkandij Mini’s, while the Naturel 10-pack is clearly labelled 10 × 28 g.
If you want to give everyone the same amount, choose a pack that lists both the number of pieces and the weight per piece.
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Reading ‘no added sugars’ as ‘sugar-free’
Peijnenburg lists 1,4 g of sugars per 28 g portion for its sliced Naturel option with no added sugars. That figure applies to that sliced option, not necessarily to a mini or an 8-pack.
On the pack you choose, check both the product name and the ‘of which sugars’ row in the nutrition table.
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Assuming all breakfast cake contains iodine
According to NBC, using iodised baker’s salt isn’t a legal requirement. So you can’t infer a set amount of iodine per cake from the breakfast cake category alone.
Base your choice on the information on the pack, rather than assuming it contains a certain amount of iodine.
Brands and product ranges compared
Peijnenburg
Jumbo lists both individually wrapped Peijnenburg Naturel portions and Parelkandij Mini’s in a sharing bag.
- The Naturel 10-pack gives a set quantity and weight: 10 × 28 g.
- Not every Peijnenburg breakfast cake is a mini or individually wrapped, so check the option you’ve chosen.
Koek & Bakker
ALDI describes a 485 g pre-sliced Koek & Bakker breakfast cake with no added sugars.
- The pre-sliced format is an alternative if you want to serve the slices yourself.
- This larger cake doesn’t come in individually portioned minis.
Tastino
Lidl describes Tastino breakfast cake in larger 465–550 g packs.
- A larger size lets you divide up the cake yourself.
- You’ll need to decide the portions yourself if you want to give everyone the same amount.
Breakfast cake on Joybuy
Related products will be available soon.
Frequently asked questions
Does mini breakfast cake automatically give you a set portion?
No. The weight or number of pieces per portion needs to be clearly stated. Jumbo lists the Peijnenburg Naturel 10-pack as 10 × 28 g, while its Parelkandij Mini’s are listed as around 12 small cakes per bag.
Does breakfast cake with no added sugars still contain sugars?
It can. Peijnenburg lists 1,4 g of sugars per 28 g portion for its sliced Naturel option with no added sugars. For a mini or a different pack, check the nutrition table for that specific option.
Does all breakfast cake in the Netherlands have to contain iodised baker’s salt?
No. According to NBC, using iodised baker’s salt isn’t a legal requirement. The Netherlands Food and Consumer Product Safety Authority sets out the conditions under which iodine compounds may be present in bakery products through baker’s salt; this doesn’t tell you how much iodine a particular breakfast cake contains.
Why should I check the pack again if I’m buying the same option?
Because product information can change. Albert Heijn points out that ingredients, nutritional values and allergen information may be updated. So if any of these details affect your choice, check the pack you’re buying.