For anyone who wants to serve small portions
If you want to put out one measured bite for each person, compare the weight per piece. Peijnenburg lists slices weighing 28 g; the minis described by Jumbo are a different size at 12.5 g each.
Which size is right for you?
For anyone comparing sugar per portion
If you want to know how much sugar is in one serving, check the nutritional information per portion. Peijnenburg lists different sugar values for two Naturel variants, both weighing 28 g; the no added sugars variant also contains xylitol.
For anyone who wants to share breakfast cake
If you want to serve a sweet cake on a sharing platter, a cake designed for sharing could be a good choice. Check the weight and nutritional values per portion too: Peijnenburg lists portions of 34 g for its Parelkandij variant.
What should you look for when choosing?
Start by checking the weight per piece. Then compare the nutritional information per portion and decide whether you want to serve individual pieces or share a cake.
| What to consider | What to check when buying | Who should consider this? |
|---|---|---|
| Portion size | Compare the weight in grams per piece and check whether the pieces are individually wrapped. The sizes described range from Jumbo minis at 12.5 g to Peijnenburg slices at 28 g. | I want to serve everyone a small piece without having to divide up a large cake myself. For around 42% of consumers, a pre-portioned serving is the top priority. |
| Sugar per portion | Read the nutritional information for the same portion weight. Peijnenburg lists 11 g of sugar for Naturel and 1.4 g for Naturel with no added sugars, both per 28 g slice; check the ingredients too. | If I’m serving one slice, I want to know how much sugar is in that exact piece. Around 33% of consumers consider this comparison their top priority. |
| Sharing and flavour | Check how many portions you can get from the cake and the weight of each portion. Peijnenburg lists ten portions for Parelkandij, with 13 g of sugar per 34 g portion. | For a sharing platter, I care more about a flavour that’s made for sharing than finding the smallest piece. This is the main consideration for around 25% of consumers. |
Common mistakes
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Assuming a portion pack contains mini pieces
An individually wrapped slice isn’t necessarily small. The Peijnenburg Naturel slice listed weighs 28 g, compared with 12.5 g for a mini described by Jumbo.
Compare the weight and nutritional values per piece before deciding how many to serve.
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Reading ‘no added sugars’ as ‘sugar-free’
Peijnenburg still lists 1.4 g of sugar per 28 g slice for its Naturel variant with no added sugars. The ingredients include xylitol.
Read the ingredients and compare sugar, salt and other nutritional values per equal-sized portion if they matter to your choice.
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Relying on a product page for your shopping tonight
Jumbo no longer lists the minis described in its online range. So a product page you viewed previously doesn’t confirm that the product is available to buy now.
Check the current range before buying and read the information on the packaging.
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Assuming a product contains iodine because of its category
Knowing that baker’s salt can contain iodine doesn’t tell you whether a particular breakfast cake contains it.
If the ingredients matter to your choice, check the product information or ask the manufacturer.
Brands and places to buy
Peijnenburg
Peijnenburg describes several breakfast cake formats, including individually wrapped Naturel slices and a Parelkandij variant for sharing.
- For both Naturel packs reviewed, Peijnenburg lists 28 g per slice and nutritional values per portion.
- The variants have different ingredients and nutritional values: the Naturel variant with no added sugars contains xylitol. Check the pack you choose.
Jumbo
Jumbo describes mini breakfast cakes weighing 12.5 g each, a size to consider if you’re comparing small pieces.
- The pack described contains 22 portions.
- Jumbo no longer lists this product in its online range, so don’t assume it’s currently available to buy.
PLUS
PLUS lists the Peijnenburg Naturel portion pack as a place to buy it, rather than as a separate breakfast cake brand.
- The product information lists a pack of ten slices and includes ingredient, allergen and nutritional information.
- Check the current packaging when you buy, especially if ingredients or allergens are important to your choice.
Lidl
Lidl lists a 485 g breakfast cake with ‘zero’ in its product name.
- The stated pack weight helps you distinguish this format from individual portions.
- Don’t infer sugar content or portion size from the name ‘zero’; check the packaging for details.
Koek & Bakker
ALDI describes Koek & Bakker as sliced wholemeal breakfast cake in a 485 g pack.
- According to ALDI, the cake is pre-sliced, so you can serve pieces without having to cut it first.
- A large pre-sliced pack isn’t the same as individually wrapped mini portions; check the weight per slice if that’s important to you.
Breakfast cake at Joybuy
This breakfast cake can be served as a sweet treat on a fakeaway table. Compare the weight per piece with the mini size you’re looking for.
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Snelle Jelle Breakfast Cake Less Sugar-Free 250 g
For anyone who wants to serve breakfast cake as a sweet extra. The pack states 250 g; check the weight and nutritional information per piece before choosing this variant as a mini portion. Read the ingredients if the wording in the product name is important to your choice.
Frequently asked questions
Should I choose minis or individually wrapped slices?
Choose according to the weight you want per piece: Jumbo describes minis weighing 12.5 g, while Peijnenburg Naturel slices weigh 28 g and are individually wrapped. The slices are handy if you don’t want to cut the cake yourself, but they aren’t as small as the minis. Jumbo no longer lists the minis described in its online range.
Is breakfast cake with no added sugars also sugar-free?
No: Peijnenburg lists 1.4 g of sugar per 28 g slice for its Naturel variant with no added sugars. The variant contains xylitol, so check the ingredients when comparing it with the regular Naturel slice.
Which allergens should I check before serving breakfast cake?
Check the current packaging for the variant you’re serving. The Peijnenburg Naturel 10-pack described contains rye and may contain milk, hazelnuts, almonds and other cereals containing gluten; the Jumbo minis described list rye and wheat and may contain nuts.
Does all breakfast cake contain iodine?
You can’t tell from the product category. If the iodine content of a particular breakfast cake matters to your choice, check the product information or ask the manufacturer to confirm.