An individually wrapped portion of breakfast cake is a handy choice for weekday mornings when you want to take a set portion with you without having to cut it. If you eat breakfast at home and prefer to decide how much to have, sliced breakfast cake is another option. Compare the weight per piece and the sugar and fibre content per portion and per 100 g: ‘mini’ doesn’t mean one fixed portion size.
If you don’t want to cut anything on a work or school day, an individually wrapped slice gives you a portion that’s already measured out. Peijnenburg lists its plain variety with no added sugars as 28 g per piece.
As well as the size, the nutritional value matters to you. The tables from the Netherlands Nutrition Centre show that the average values for regular breakfast cake and lower-sugar breakfast cake differ; the label on the variety you choose is what counts.
A nut variety may appeal for its flavour, but it’s worth checking the ingredients. Jumbo lists rye, almonds and hazelnuts in Peijnenburg Noten Mini’s.
First decide how much you want to take with you or cut for yourself. Then compare the nutritional information and ingredients for that exact variety.
| What to consider | What should you check? | Who is it important to? |
|---|---|---|
| Set portion | Check the number of grams per piece and whether the slices are individually wrapped. | On busy mornings, I want to be able to take one piece with me without cutting it. For around 46% of consumers, having a set portion to take away is the most important factor. |
| Sugar and fibre | Compare sugar and fibre per portion and per 100 g; don’t assume the variety name tells you everything about its nutritional value. | I want to know what’s in the portion I’ve chosen, even if the pack is small. For around 36% of consumers, sugar and fibre come first. |
| Flavour and allergens | Read the ingredients and allergen information on the pack of the flavour you’ve chosen. | If I choose a flavoured variety, I need to be able to check which ingredients it contains. For around 18% of consumers, this is the most important consideration. |
The word doesn’t tell you how many grams are in each piece. So you can’t compare Peijnenburg’s individually wrapped 28 g slice with a smaller mini based on the size name alone.
Check the weight per piece and think about whether you want one piece as a small snack or as part of your breakfast.
Peijnenburg lists 1.4 g of sugars per 28 g portion in its plain variety with no added sugars. The variety name is no substitute for the nutrition table.
Check the ‘of which sugars’ figure per portion and per 100 g on the pack you’ve chosen.
Jumbo lists rye as well as almonds and hazelnuts in Peijnenburg Noten Mini’s. So the flavour name doesn’t give you the full list of ingredients.
Always check the ingredients and allergen information on the pack of the exact variety you’re buying.
Peijnenburg offers a plain variety with no added sugars, containing eight individually wrapped 28 g slices.
Snelle Jelle is worth considering if you want to take an individual portion of spiced cake with you, rather than specifically looking for a small mini.
Jumbo’s own-brand breakfast cake is an option if you want to decide your own portion size at home.
Bolletje is an alternative if you want to portion sliced breakfast cake yourself at home.
This Snelle Jelle pack is an option to consider alongside small mini portions. Think about how much you want to take with you each time.
Image unavailable
For anyone who wants to take breakfast cake with them and decide in advance how much each portion should weigh. Check the weight per piece, and read the information on the pack you’ve chosen for sugar, fibre and allergens.
Decide whether you want to take a small snack or a portion to have as part of your breakfast. Peijnenburg lists its plain variety with no added sugars as 28 g per piece; check the weight per piece again for any other mini.
No, this description doesn’t mean the product contains no sugars. Peijnenburg lists 1.4 g of sugars per 28 g portion in its plain variety with no added sugars.
No, you can’t assume this of every variety. The Netherlands Nutrition Centre lists an average of 3.6 g of fibre per 30 g slice for lower-sugar breakfast cake, compared with 1.1 g for regular breakfast cake. Before you buy, compare the nutritional information for the specific product.
No, there is no general requirement for all breakfast cake to contain it. The 2008 agreement published by the Ministry of Health, Welfare and Sport encourages the use of iodised baker’s salt; Brood.net Professionals states that its use is not a legal requirement. If the type of salt used matters to you, check the ingredients list for the specific product.
