Parents who want to give each child one small treat
If you’d rather not cut slices yourself or estimate portions, check the weight per piece and count the slices in advance. Jumbo lists 28 g slices for two individually wrapped Peijnenburg varieties.
Who is this relevant to?
Parents who want to avoid added sugars
For the no-added-sugar Peijnenburg variety, it’s also important to check the sugars it contains, polyols and ingredients. According to Jumbo’s product information, this variety contains xylitol.
Organisers dealing with allergies or venue rules
Ask about the children’s dietary requirements before handing out treats. The Netherlands Nutrition Centre advises asking in advance about allergies and restrictions based on religious beliefs when planning a children’s treat.
What should you look for when choosing?
Decide how many grams you want to give each child, then compare the nutritional information, ingredients and any arrangements for the group.
| What to consider | What to check before buying | Who should pay particular attention? |
|---|---|---|
| Portions and serving | Compare the weight per piece, the number of pieces and whether they’re individually wrapped. | If you want to give each child one small slice, you won’t want to be cutting or dividing portions at the party. For around 42% of consumers, portion size and ease of serving come first. |
| Sugars and ingredients | Read the nutritional information per portion and the ingredients list. For a no-added-sugar variety, check the polyols and any warnings too. | If you want to avoid added sugars, you’ll want to know what’s still in each treat. This is the first consideration for around 33% of consumers. |
| Allergens and dietary requirements | Ask about the group’s requirements and check the label for both ‘contains’ and ‘may contain’ statements. | If a child needs to avoid certain ingredients or the venue has rules, you’ll want to take that into account before buying. Around 25% of consumers prioritise these arrangements. |
Common mistakes
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Assuming ‘individually wrapped’ means ‘mini’
Individual wrapping doesn’t tell you how much each portion weighs. Jumbo lists 28 g slices for two Peijnenburg varieties, while the Jumbo Ontbijtkoek Minder Suiker 6 Stuks weighs an average of 50 g per piece for 300 g in total.
Compare the weight per piece before deciding how many packs you’ll need for the party.
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Reading ‘no added sugars’ as ‘sugar-free’
According to Jumbo, a 28 g slice of Peijnenburg Naturel zonder toegevoegde suikers still contains 1.4 g of sugars and 6.5 g of polyols. The product information warns that excessive consumption may have a laxative effect.
Check the nutritional information per portion, the ingredients list and the warning on the pack, especially if you’ll be handing out more than one treat.
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Leaving allergy checks until the party
According to Jumbo, the two Peijnenburg portion packs mentioned contain rye and may contain milk and nuts. Individual wrapping doesn’t mean a product is suitable for every child.
Ask parents and the party venue about dietary requirements in advance, check the current packaging and arrange a separate alternative if needed.
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Assuming all breakfast cake is made with iodised baker’s salt
You can’t tell which type of salt is used just from the product category. Brood.net describes the use of iodised baker’s salt as an agreement within the baking industry, not something you can rely on for every product.
If this matters to your choice, check the ingredients list for the specific breakfast cake or ask the manufacturer which type of salt is used.
Brands to consider
Peijnenburg
Jumbo lists a Naturel 10-pack and a Naturel 8-pack without added sugars, both with individually wrapped 28 g slices.
- The weight per slice and number of portions per pack are easy to compare.
- According to the product information, the regular variety contains 11 g of sugars per portion. The no-added-sugar variety contains xylitol and carries a warning about excessive consumption.
- Both varieties mentioned contain rye and may contain milk and nuts.
Jumbo
Jumbo Ontbijtkoek Minder Suiker 6 Stuks is a multipack weighing 300 g.
- With six pieces and 300 g in total, you can work out an average weight of 50 g per piece.
- That average is more than the 28 g weight of a slice. Check the ingredients and allergens on the label of the pack you choose.
Snelle Jelle
Snelle Jelle also offers spiced cake bars. Jumbo lists a Minder Suiker pack containing five bars and weighing 250 g in total.
- The pack weighs an average of 50 g per bar, so you can compare this size with a 28 g slice.
- A spiced cake bar isn’t the same product as a small slice of breakfast cake. Compare the weight and ingredients of the variety you’re considering.
Breakfast cake bars on Joybuy
This is a larger bar to hand out individually. If you’re looking for a small portion for each child, compare the weight per piece with the 28 g slices.
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Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g
For anyone who wants to hand out individual bars and finds a 50 g portion suitable for each child; this is larger than the 28 g slices discussed above.
Pack weight: 250 g. Check the ingredients and allergens on the packaging before choosing it for the group.
Frequently asked questions
How many packs do I need if each child gets one slice?
Count the children and compare that number with the number of individually wrapped slices in each pack. Jumbo lists ten 28 g slices for Peijnenburg Naturel and eight 28 g slices for the no-added-sugar variety. Remember to allow for any adults helping out too.
Does ‘no added sugars’ mean the cake is sugar-free?
No. According to Jumbo, Peijnenburg Naturel zonder toegevoegde suikers contains 1.4 g of sugars and 6.5 g of polyols per 28 g slice. Check the ingredients list and the warning about excessive consumption too.
What should I ask in advance if children with allergies are coming?
Ask parents which ingredients need to be avoided and check the treat is suitable with the party venue. According to Jumbo, the two Peijnenburg varieties mentioned contain rye and may contain milk and nuts. Check the current packaging before handing them out.
Does all breakfast cake contain iodised baker’s salt?
Don’t assume this is the case for a specific product. If the type of salt used matters to your choice, check the ingredients list or ask the manufacturer.