Who are small portions handy for?

Anyone who wants to give each guest one portion

If you’d rather not cut anything up to serve with coffee, you can choose individually wrapped slices. Albert Heijn lists Peijnenburg Naturel in a pack of ten individually wrapped 28 g slices.

Anyone catering for guests’ dietary needs

When guests have different dietary requirements or allergies, the product name alone isn’t enough to help you choose. Before serving, read the ingredients and allergen information on the packaging. The Netherlands Food and Consumer Product Safety Authority points out that allergens must be listed on the label of pre-packed foods.

Anyone who wants to arrange their own platter

If set portions aren’t important, you can divide a larger breakfast cake into slices or pieces yourself. For example, ALDI lists a pre-sliced 485 g wholemeal breakfast cake, so you can decide how much to serve each guest.

What should you look for when choosing?

First decide whether set portions or serving it yourself would suit your dinner party better. Then check each product’s ingredients, size and availability.

What to consider What to check before buying Who is this important for?
Portions and serving Check the number of pieces, the weight per piece and whether they’re individually wrapped. I want to give every guest one measured piece without having to cut anything. For around 36% of consumers choosing breakfast cake for a dinner party, set portions come first.
Ingredients and allergens Read the current label for the ingredients, allergens and nutritional information, including for varieties with no added sugar. If guests need to avoid certain ingredients, I want to know what I’m putting on the table. For around 29% of these consumers, label information is the top priority.
Flavours on the table Choose between the original and flavoured varieties; if you’re considering one with nuts, check which nuts it contains. I want to offer a choice of flavours without assuming everyone can eat the same things. Around 21% of these consumers put variety first.
Availability Check your shop’s current range and have another suitable size in mind. If I’m shopping shortly before the dinner party, I don’t want to rely on finding one specific pack. For around 14% of these consumers, availability is the main concern.

Common mistakes

  • Assuming ‘mini’ means ‘individually wrapped’

    A small size doesn’t tell you how the cakes are packaged. That matters if you want each guest to be able to take an individual portion.

    Check the number of pieces, the weight per piece and whether the pack says they’re individually wrapped.

  • Serving a nut variety without checking the label

    A flavoured variety may contain nuts. For example, Jumbo’s product information for Peijnenburg Noten Mini’s lists almonds and hazelnuts.

    Read the current packaging and keep the information handy for guests who ask about ingredients or allergens.

  • Taking ‘no added sugar’ as the full nutritional picture

    This claim doesn’t tell you how much sugar the product contains in total, nor does it say anything about the allergens present.

    Compare the nutritional information and ingredients on the specific pack rather than relying on the wording on the front.

  • Relying on an old product page to confirm stock

    Jumbo lists its Mini’s Ontbijtkoek 22 stuks as no longer available online. So an existing product page doesn’t mean you can order the item for your dinner party.

    Check your shop’s current range and decide in advance which alternative size would work for your platter.

    Choosing a replacement may mean an extra trip to the shops or changing how you arrange the platter.

Brands and shops to help you choose

Peijnenburg

Offers breakfast cake in individually wrapped slices and a range of flavours.

  • Peijnenburg describes a Naturel 10-pack containing ten 28 g slices and a no-added-sugar pack with eight 28 g slices, both individually wrapped.
  • Ingredients vary between flavours. For example, check the current packaging of nut varieties before serving them to guests.

Jumbo

Its breakfast cake range includes both portion packs and other sizes.

  • The range overview includes own-brand packs of six and Peijnenburg portion packs, among other options.
  • Jumbo marks its Mini’s Ontbijtkoek 22 stuks as no longer available online, so check the status of the item you want.

Albert Heijn

Among other options, it lists a Peijnenburg Naturel 10-pack for anyone looking for individual slices.

  • According to the product page, the pack contains ten individually wrapped 28 g slices.
  • Albert Heijn recommends checking the packaging, as ingredients, nutritional values and allergen information can change.

ALDI

Offers both individually wrapped Koekhappers and larger, pre-sliced breakfast cake.

  • ALDI describes Koekhappers as six individually wrapped pieces and also lists a 485 g pre-sliced wholemeal breakfast cake.
  • With the larger cake, you decide the portion sizes yourself. For Koekhappers, check the physical packaging for ingredients and allergens.

PLUS

Offers breakfast cake bars as well as a Peijnenburg portion pack.

  • The PLUS range overview includes own-brand original, raisin and lower-sugar bars in packs of six.
  • Compare the weight per piece and check which packs are available at your shop.

A breakfast-cake-style option at Joybuy

This Snelle Jelle Breakfast Cake is a breakfast-cake-style option for a sweet bite at your dinner party. Check the packaging to see whether the size suits the small portions you want to serve.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

If you’d like to serve a breakfast-cake-style bite at your dinner party, consider how much you want to serve each guest. The pack states 250 g; check the current label for ingredients, sugars and allergens rather than relying on the product name.

View at Joybuy

Frequently asked questions

How much mini breakfast cake do I need for a dinner party?

Start with the number of guests and how many portions you want to offer each person. If you’re serving one portion per guest, you can use the piece count on a pack of individual slices as a guide; Albert Heijn lists ten individually wrapped 28 g slices for Peijnenburg Naturel. With a larger cake, you decide how many pieces to cut.

What should I bear in mind if guests have food allergies?

Check the allergen information on the current packaging of every product, and don’t rely on the flavour name alone. The Netherlands Food and Consumer Product Safety Authority says that allergens must be listed on the label of pre-packed foods. Also check for any warnings about the possible unintended presence of allergens.

Does the Commodities Act mean all breakfast cake contains iodine?

No, that doesn’t follow from the provision on bakers’ salt. The text of the Commodities Act Decree on the Addition of Micronutrients to Foods, dated 14 November 2014, describes the addition of iodine via bakers’ salt to certain products, including baked goods, with an upper limit of 65 mg of iodine per kg of salt. This doesn’t establish that a specific breakfast cake contains bakers’ salt or iodine. Check the current product information and ask the manufacturer if the iodine content matters to a guest.

Are mini versions always available online?

No. Check the current ordering or in-store information for the product you want to buy. Jumbo lists its Mini’s Ontbijtkoek 22 stuks as no longer available online. Also choose a pack whose ingredients and allergen information you can read clearly; ask the shop for help if the information is unreadable because the packaging is damaged.