If you want to prepare portions for guests
You can put an individually wrapped slice on a platter in advance or hand it to someone without having to cut the cake at the table. Peijnenburg lists ten 28 g slices in its Original 10-pack.
Who are small portions useful for?
If you want to compare the sugar content per slice
With the same 28 g serving size, you can compare the nutritional information for Peijnenburg Original and its no added sugar variety. Check the ingredients and other nutritional values too.
If you need to consider allergens
If ingredients such as rye, milk or nuts are a concern for your guests, check the allergen information on the packaging you’re serving. Individually wrapping a cake doesn’t automatically make it suitable for someone with an allergy.
What should you look for when choosing?
Before Christmas dinner, decide what matters most to you: serving set portions, comparing nutritional information or checking the ingredients for your guests.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Serving portions | Check the number of slices, the weight per slice and whether it explicitly says ‘individually wrapped’. | If I want to set out one slice for every guest, I don’t want to have to cut them while serving. For around 42% of consumers, having a fixed, individually wrapped portion comes first. |
| Nutritional information | For the same serving size, compare sugars, fibre and salt. Also read the ingredients for the no added sugar variety. | I want to know what’s in the slice I’m offering, rather than relying only on the wording on the front. Around 33% of consumers prioritise this comparison. |
| Ingredients and allergens | Read the current ingredients and allergen information on the physical packaging before serving. | If a guest needs to avoid certain ingredients, I want to be able to check whether this particular cake is suitable. For around 25% of consumers, this is their top priority. |
Common mistakes
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Assuming sliced cake comes in individually wrapped portions
Pre-sliced breakfast cake can be easy to portion out, but that doesn’t mean the slices are individually wrapped.
Before buying, check the packaging, number of pieces and weight per piece if you’re looking for a separately wrapped slice for every guest.
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Assuming a small size means a certain nutritional value
The size of a slice doesn’t tell you how much sugar or how many other nutrients it contains. ‘No added sugar’ and serving size are also two different things.
Compare the nutritional information per slice. For varieties with the same serving size, check the fibre, salt and ingredients too.
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Only reading the front of the pack when checking for allergies
Information about portions or sugar doesn’t tell you whether a product contains allergens. Rye is one ingredient to be aware of in the Peijnenburg varieties discussed here.
Read the full allergen information on the current packaging before serving the breakfast cake to your guests.
Brands and ranges compared
Peijnenburg
For its Original breakfast cake, Peijnenburg lists two individually wrapped pack sizes: 10 slices of 28 g and 4 slices of 28 g for the no added sugar variety.
- The number of slices and weight per slice are clear in advance.
- The 4-pack gives you fewer individual portions. Check the current ingredients and allergen information for both varieties.
Albert Heijn
Albert Heijn lists the Peijnenburg Original 10-pack among its products.
- The product information gives you a useful reference for comparing pack sizes.
- When you buy, check the current packaging and whether the product you want is available for your order.
PLUS
PLUS lists breakfast cake bars in a 6-pack, another format to compare with individually wrapped slices.
- A multipack may suit you if you’d rather hand out bars.
- A bar isn’t necessarily mini-sized or individually wrapped, so check the details of the specific product.
KOEK&BAKKER
ALDI lists a 485 g pre-sliced KOEK&BAKKER zero breakfast cake.
- This is a pre-sliced option if you don’t need individually wrapped portions.
- The cake shown isn’t a pack of individually wrapped mini portions, so you can decide how much to serve yourself.
Snelle Jelle
Snelle Jelle is a brand to consider if a bar format is more convenient to hand out than a small slice.
- You can check the number and size of portions in each pack to see if they suit your group.
- Before choosing bars as mini portions, check the weight per piece and whether they’re individually wrapped.
Breakfast cake on Joybuy
These breakfast cakes are worth a look if you’re also considering other multipack formats. For each product, check whether the portion size and packaging are right for serving to your Christmas dinner guests.
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Snelle Jelle Less Sugar-Free breakfast cake, 250 g
Consider this size if you’re not specifically looking for Peijnenburg’s 28 g slices. Check the packaging for the weight of one portion, whether the pieces are individually wrapped, and the nutritional and allergen information.
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g'woon breakfast cake, 6 pieces
Six pieces may suit you if you’re preparing portions for a small group. Before choosing this pack to hand out, check the weight per piece and whether each one is individually wrapped.
Frequently asked questions
How much mini breakfast cake should I take to Christmas dinner?
First, work out how many guests you want to give a slice to and whether you’d like a few spare portions. Peijnenburg lists ten individually wrapped 28 g slices in its Original 10-pack and four 28 g slices in its no added sugar variety.
Does ‘no added sugar’ mean the same as sugar-free?
No, the two terms don’t mean the same thing. For Peijnenburg’s no added sugar variety, check the amount of sugar in the nutritional information and read the ingredients list rather than relying only on the wording on the front.
Can I serve this mini breakfast cake to guests with an allergy?
Don’t assume it’s suitable without checking the specific product. The Peijnenburg varieties discussed here contain rye, so read the current ingredients and allergen information on the packaging just before serving.
Does breakfast cake always contain iodine because of baker’s salt?
No, you can’t assume this is the case for every breakfast cake. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may only be present in bakery products through baker’s salt. Check the label if the ingredients of a particular cake matter to you.