Which portion works best for you?

For organisers who want to set out one piece per guest

Individual pieces are easy to count in advance. Jumbo lists Peijnenburg packs of 10 × 28 g and 8 × 28 g, among others; ALDI lists Goud Gebakken Koekhappers with six individually wrapped pieces. Check not only the number of pieces, but also whether the size suits your birthday treat.

For organisers whose guests have food allergies

Check the ingredients and allergens for the exact variant you’re buying. The Peijnenburg Noten Mini's described by Jumbo contain rye, almonds and hazelnuts. Keep the packaging available when you serve the breakfast cake.

For organisers considering a different sweetener variant

A variant labelled ‘no added sugars’ still needs a careful label check. For Peijnenburg Zero, Albert Heijn lists xylitol and warnings about excessive consumption and pets. Check the size and allergens too before choosing this variant for your group.

What should you look for when choosing?

First decide how big you want each treat to be and whether every piece needs its own wrapper. Then check the ingredients and whether your chosen size is available.

What to consider What to check when buying Who it matters to
Serving portions Count the pieces per pack and check the weight per piece, as well as whether they’re individually wrapped. If I want to set out one piece for every guest, the size I choose needs to suit the occasion. Around 50% of consumers prioritise planning portions in this way.
Ingredients and allergens Read the label for the exact variant, including allergens and any statements about possible traces. If any guests have a food allergy, I want to know which breakfast cake I can offer them. Around 30% of consumers prioritise checking ingredients.
Availability and preparation Check whether a particular mini size is in stock and decide if you want to slice and serve it yourself. I don’t want to have to choose a different size on the day of the party or find myself slicing portions unexpectedly. Around 20% of consumers prioritise this practical planning.

Pitfalls when shopping

  • Assuming a mini pack you’ve found is still available

    According to Jumbo, Peijnenburg Parelkandij Mini's contain around twelve small, individually wrapped cakes per bag. However, Jumbo reported that this product was no longer part of its online range.

    Check current stock before basing the number of treats you need on these particular minis. Decide in advance which other size would also work for your guests.

  • Choosing one flavour for all your guests without checking the label

    The Peijnenburg Noten Mini's described by Jumbo contain rye, almonds and hazelnuts. If your guests have different dietary needs, the ingredients may matter more than the size.

    Where necessary, ask about relevant allergies in advance and read the current label for the variant you’ll actually be serving.

  • Assuming ‘no added sugars’ tells you everything about the product

    For Peijnenburg Zero, Albert Heijn lists xylitol, along with warnings about excessive consumption and pets. So the label doesn’t tell you what other ingredients or warnings are on the packaging.

    Read the full label and keep this breakfast cake out of reach of pets.

Brands to consider

Peijnenburg

For anyone looking for individual party portions: Jumbo lists packs with 28 g pieces and also describes smaller mini variants.

  • The number of pieces and the weight per piece make it easier to plan how many to serve.
  • Ingredients vary by variant. Jumbo also reported that Parelkandij Mini's were no longer part of its online range, so check current availability.

Goud Gebakken

ALDI lists Goud Gebakken Koekhappers, a spiced or breakfast cake option in a pack of six individually wrapped pieces.

  • Six individual pieces are easy to count out for your guests in advance.
  • Check the weight per piece and the ingredients on the shop packaging before choosing this size.

Koek & Bakker

An option if you’d like to serve your own portions: ALDI lists a 485 g sliced wholemeal breakfast cake.

  • With sliced cake, you can decide how many slices to put out.
  • The slices aren’t individually wrapped, so organise how you’ll serve them and keep the product packaging available for label information.

Breakfast cake at Joybuy

These packs are useful when planning portions you can count out for a birthday. For a small treat, check the weight per piece and whether the pieces are individually wrapped.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g pack

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Consider this pack if you want to serve breakfast cake in portions planned in advance. The pack states 250 g; check the weight per piece and whether the pieces are individually wrapped before deciding how many guests it will serve.

For the guests who’ll be there, check the current label for ingredients, allergens and any warnings.

View at Joybuy
g'woon breakfast cake, pack of 6 pieces

g'woon breakfast cake, 6 pieces

The six pieces make it easier to count out your treats. If you want to serve small, individually wrapped portions, check the weight per piece and whether each one has its own wrapper.

Before offering the cake to your guests, also read the ingredients and allergens on the current packaging.

View at Joybuy

Frequently asked questions

How many packs of breakfast cake do I need for a birthday?

Decide how many pieces you want to offer each guest, then divide the total number needed by the number of pieces in each pack. Round up to the next whole pack. If you choose a cake that’s sold sliced, decide in advance how big you want the portions to be.

Do I need to check for allergens in mini breakfast cake?

Yes, check the label for the specific variant before serving it. For Peijnenburg Noten Mini's, Jumbo lists rye, almonds and hazelnuts; another variant may have different ingredients. Keep the packaging so guests can check the information.

Is breakfast cake with no added sugars suitable for every guest?

You can’t tell from that label alone. For Peijnenburg Zero, Albert Heijn lists xylitol and warnings about excessive consumption and pets. Also check the other ingredients and allergens on the packaging.

Does breakfast cake always contain iodine from baker’s salt?

You can’t assume that. According to the Netherlands Nutrition Centre, baker’s salt contains iodine, but bakers aren’t required to use it. If this ingredient matters to your choice, check the information for the specific breakfast cake.