Who is this choice relevant to?

Breakfast eaters who want to open small portions

If you’re having breakfast with only a few people, check how many slices come in each inner pack. Albert Heijn lists 12 packs of 6 slices for AH Melba toast naturel, so each pack contains several slices.

Breakfast eaters comparing grains and fibre

If you’d like a multigrain variety, compare the ingredients and fibre per 100 g. Jumbo lists 45% wholemeal wheat flour and 7.5 g of fibre per 100 g for Van der Meulen Melba Meergranen Toast. Check the allergens for that variety too.

Shoppers who need to check the label carefully

If you’re watching out for allergens or salt, you’ll need the information for the product you choose. The listings from Albert Heijn and Jumbo show that ingredients and salt levels vary between toast varieties.

What should you look for when buying?

Start by thinking about how many slices you want to open at once. Then compare the nutritional information for varieties that suit your breakfast and check where you can buy them.

What to consider What to check when buying Who it matters to
Small inner packs Check both the number of packs and the number of slices in each one; a multipack doesn’t mean that every slice is individually wrapped. If I only need a few slices, I don’t want to open the whole box straight away. Around 36% of consumers give small inner portions top priority.
Fibre and grains Compare fibre per 100 g and check which grains and what proportion of wholemeal flour are listed. I want to compare the grain mix and fibre content of different varieties for my breakfast. This is the most important factor for around 29% of consumers.
Allergens and salt Read the latest allergen list and compare salt per 100 g; don’t assume the product contains iodine without product-specific information. If certain ingredients or the salt content influence my choice, I check the label before choosing a pack format. This is the first consideration for around 21% of consumers.
Availability Check whether your chosen variety is available at your shop or through your preferred ordering channel. I want to know whether I can actually buy the toast for my planned breakfast. Around 14% of consumers put availability first.

Common mistakes

  • Mistaking a multipack for individually wrapped slices

    The description “12 packs of 6 slices” means inner packs containing six slices each, not a separate wrapper for every slice.

    Before buying, check both the number of packs and the number of slices in each one, especially if you only want to open a few for each breakfast.

  • Assuming a general reference to baker’s salt means the product contains iodine

    A reference to baker’s salt doesn’t tell you whether the toast you choose contains iodine.

    If iodine matters to your choice, check the product-specific information or ask the manufacturer.

  • Relying on the word “multigrain” alone

    The Van der Meulen multigrain variety listed by Jumbo contains, among other ingredients, oats, rye, sesame, soya and wheat. The salt content also applies to that specific variety.

    Read the ingredients and allergen information, and compare fibre and salt on the same basis, for example per 100 g.

  • Mistaking a product listing for a guarantee of stock

    A described pack format doesn’t mean that the variety will be available through your preferred channel on the day you shop.

    Check current availability with the retailer before planning your breakfast around a specific pack.

Brands to consider

Albert Heijn

The listing for AH Melba toast naturel describes a 240 g pack containing 12 packs of 6 slices.

  • The inner-pack format makes it clear how many slices you open at a time.
  • The slices aren’t individually wrapped. For this variety, Albert Heijn lists 1.93 g of salt per 100 g and allergens including wheat, barley and soya.

Van der Meulen

Jumbo lists a 120 g pack of Van der Meulen Melba Meergranen Toast, made with 45% wholemeal wheat flour.

  • For this multigrain variety, Jumbo lists 7.5 g of fibre per 100 g.
  • Check the listed allergens, including oats, rye, sesame, soya and wheat. Don’t assume the product comes in inner packs just because it’s called multigrain.

Jumbo

As well as melba toast, Jumbo lists Jumbo Mini Crackers Naturel in a pack of 8 × 5 pieces.

  • The 8 × 5 pieces format gives a clear breakdown into smaller portions.
  • Mini crackers aren’t necessarily the same as melba toast. Check the product category and current availability if you’re specifically looking for toast.

Sun Snacks

ALDI lists Sun Snacks Melba Toast Naturel in a 240 g pack.

  • The product type and pack weight are clearly stated.
  • If you want small inner packs, check the pack format before choosing this variety.

Lidl

Lidl lists 240 g melba toast as a shop product.

  • The listing makes it clear that this is a 240 g pack of melba toast.
  • Lidl describes this product as “in store only”. Check the pack itself if the inner-pack format or nutritional information will affect your choice.

Toast on Joybuy

This Danish toast is an option if you want to serve 85 g portions at breakfast. If you’re looking for crisp melba toast or individually wrapped slices, check the product type and exactly what is wrapped separately.

Thinmax Golden Danish Toast, 4 × 85 g

Thinmax Golden Danish Toast, 4 × 85 g

An option if you want to serve 85 g portions at breakfast. Before buying, check whether each pack contains an individual slice or a portion.

The description says this is soft Danish toast, so don’t choose it assuming it’s crisp melba toast. If you have allergies, check the latest label for ingredients including wheat, milk, egg, soya and sesame.

View on Joybuy

Frequently asked questions

Is each slice individually wrapped if it says “12 packs of 6”?

No. According to Albert Heijn, AH Melba toast naturel contains twelve inner packs, each with six slices. This description doesn’t confirm that every slice has its own wrapper.

How should I store opened melba toast until my next breakfast?

Follow the storage instructions on the pack for your variety. For AH Melba toast naturel, Albert Heijn recommends storing it in a sealed tin after opening; for the multigrain variety, Jumbo says to store it in a cool, dry place.

Can I assume toast contains iodine because baker’s salt is used?

No. A general reference to baker’s salt doesn’t confirm the ingredients of a specific toast. If iodine matters to your choice, check the product information or ask the manufacturer.

Which allergens should I check in plain and multigrain toast?

Always read the allergen information for the variety you’re buying. For AH Melba toast naturel, Albert Heijn lists, among other things, cereals containing gluten, wheat, barley and soya; for Van der Meulen Melba Meergranen Toast, Jumbo also lists oats, rye and sesame. Don’t treat these lists as interchangeable.