Who is this bread for?

Anyone making sandwiches or small bites

You want white bread that’s easy to top and cut into evenly sized pieces. Check the slice thickness of the specific loaf: the type of bread doesn’t tell you whether it’s medium-sliced.

Anyone catering for allergies

Check the ingredients and allergens of the exact loaf you’ll serve your guests. If you need gluten-free bread, also take care to avoid contact with ordinary bread while preparing and serving it. If someone has a wheat allergy, check separately that the ingredients are suitable.

Anyone buying bread for a group

You want enough slices without ending up with lots of leftover bread. Compare whole and half loaves, and check which options are available when you buy.

What should you look for when choosing?

First decide how you want to serve the bread. Then check the slice thickness, how much you’ll need and the label on the loaf you’re buying.

What to consider What to check when buying Who this matters to
Slice thickness Check whether the loaf is medium-sliced and look at the slices before you buy it. If I’m making small filled sandwiches, I want slices that are easy to portion evenly. For around 40% of consumers, ease of handling is the top priority.
Quantity and freshness Compare a whole and a half loaf with the number of bites you want to make, and check what your shop has available. For an evening with guests, I want to have enough bread ready without lots left over. Around 30% of consumers say quantity and freshness come first.
Ingredients and allergens Read the ingredients list and allergen information for the exact product. If you have coeliac disease, also check that it’s labelled gluten-free. If a guest needs to avoid certain ingredients, I want to know which bread I can serve separately. Ingredients and allergens are the top priority for around 20% of consumers.
Bread for everyday use If you regularly buy the same type of bread, compare the nutritional information, including fibre per 100 g, for the products you’re considering. If I’m also buying bread for everyday meals, I look beyond the soft texture I want for this evening. For around 10% of consumers, choosing everyday bread is the main priority.

Common mistakes

  • Assuming all white bread is medium-sliced

    Labels such as white, square loaf or tiger bread don’t tell you how thick the slices are. You’ll notice the difference when you want to make evenly sized sandwiches or toast.

    Check the packaging and the visible slices, or ask at the bakery counter how the bread is sliced.

  • Assuming all bread contains iodised salt

    The type of salt used depends on the specific loaf, not on white bread as a category.

    If iodised salt matters to you, check the ingredients list of the loaf you’re buying.

  • Serving ordinary white bread as a gluten-free option

    Ordinary white wheat bread contains gluten. If you have coeliac disease, contact with crumbs from ordinary bread matters too.

    If you have coeliac disease, choose bread clearly labelled gluten-free and keep it separate during preparation. If you have a wheat allergy, also check the full ingredients list.

  • Choosing bread for a special occasion as if it were everyday bread

    The soft texture you want for small bites is a different consideration from the type of bread you usually choose. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible for everyday use.

    For your Asian night, choose bread to suit the bites you want to make. For your usual bread, compare the nutritional information per 100 g.

Brands to compare

You can compare different types of white bread at these supermarket chains. Check how each loaf is sliced and read its label; a white bread listing doesn’t confirm that it’s medium-sliced.

Albert Heijn

Albert Heijn lists options in its white bread category such as tiger white bread, round white bread and toastie bread.

  • A range of bread shapes to compare.
  • Check the slice thickness of your chosen loaf and whether it’s available at your local shop.

Jumbo

Jumbo lists options such as square white bread, tiger bread and toastie bread.

  • You can compare different types of white bread.
  • Check the slice thickness of the regular bread you choose; the bread type listed doesn’t confirm it.

Lidl

Lidl lists white bread and provides separate ingredient information for freshly baked bread.

  • The ingredient information can help you check the freshly baked loaf you’ve chosen.
  • Check how the specific loaf is sliced and what allergens it contains before serving.

ALDI

ALDI lists fresh daily white bread, including whole white loaves and square white bread.

  • Whole and half loaves can help you choose the right amount for your guests.
  • Check that the slices are the thickness you want in the option you choose.

PLUS

PLUS lists different types of white bread and provides ingredient, allergen and storage information for PLUS Boeren wit heel.

  • The product information for PLUS Boeren wit heel is useful for checking that specific loaf.
  • A whole loaf isn’t automatically medium-sliced, so check the option you’re buying.

Dirk

Dirk lists white bread alongside other types of bread in its bread category.

  • You can browse the range for white bread.
  • Check the slice thickness, ingredients and quantity of the specific loaf.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Is ordinary white bread suitable for someone with coeliac disease?

No. Ordinary white wheat bread contains gluten. Choose bread clearly labelled gluten-free, and avoid contact with ordinary bread and crumbs during preparation and serving.

Which allergens should I check in white bread for guests?

Read the ingredients list and allergen information for the bread you’re actually serving. Wheat and other cereals containing gluten are important to check; ingredients can vary between products. For example, PLUS lists wheat, soya and milk among the ingredients in PLUS Boeren wit heel.

Can I freeze white bread in advance?

You can, if the storage instructions for your chosen loaf allow it. PLUS says that PLUS Boeren wit heel can be frozen at home on the day of purchase and should be used within one month. Follow the packaging instructions for other bread.

Should I choose the same bread for an Asian night as I do for everyday use?

Not necessarily. For filled bites, you might look for a soft texture and the right slice thickness, while for your usual bread you can also compare the nutritional information. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible for everyday use.