What should you look for when buying?
Work out how many slices you need, then check the type of bread and read the current label before stocking up for several days over Christmas.
| What to consider |
What to check when buying |
Who it matters most to |
| Slicing style and quantity |
Ask whether the loaf is medium-sliced and choose a whole or half loaf to suit the number of people you’re serving. |
I want to have slices ready with toppings for brunch without buying more bread than I need. Around 31% of consumers prioritise ease of serving and quantity. |
| Type of bread and fibre |
Check whether the product description says wholemeal and compare the fibre per 100 g in the nutritional information. |
If I’m looking for wholemeal tiger bread, I don’t want to judge by the colour of the bread alone. For around 25% of consumers, the type of bread and its nutritional information are the first things they consider. |
| Ingredients and allergens |
Read the current label for the variety you’ve chosen, including any listed allergens and possible traces. |
If a guest has an allergy, I want to know exactly what’s in this particular loaf. Around 25% of consumers prioritise checking ingredients and allergens. |
| Keeping bread fresh |
Match the quantity to the days you’ll be serving it, and check the storage instructions if you plan to freeze portions. |
I’m buying for several days over Christmas and only want to defrost what we need. Around 19% of consumers give planning their bread supply top priority. |
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Frequently asked questions
Is tiger bread automatically wholemeal?
No, the tiger pattern doesn’t tell you whether the bread is wholemeal. Read the product description and, if needed, compare the fibre per 100 g: PLUS lists 6.4 g for its wholemeal variety checked and 2.3 g for its white variety checked.
Can I freeze tiger bread ahead of Christmas?
Yes, you can freeze bread in portions so you can defrost just what you need for each occasion. Check the instructions for your loaf: PLUS says to freeze its half-size wholemeal tiger loaf on the day of purchase and use it within one month.
How should I plan how much bread I need for several days over Christmas?
Choose a loaf size to suit the number of people you’re serving and the days you plan to serve the bread. A half loaf may be enough if you only need a few slices; for a larger supply, freeze portions separately according to the instructions on the packaging.
Should I check the label on every tiger loaf if I have an allergy?
Yes, check the current ingredients and allergens for the specific variety you’re serving. The white and wholemeal tiger loaves from PLUS that were checked list different ingredients and possible traces, so don’t rely on the colour of the bread or a previous purchase.
Can I assume that every tiger loaf contains iodised baker’s salt?
No, don’t assume that a loaf contains iodised baker’s salt just because it’s called tiger bread. If this matters to your choice, check the ingredients list on the loaf you buy.