What should you look for when choosing?
First decide which type and quantity of bread you want for your office lunch. Then check the slice thickness, current nutritional information and ingredients for each loaf.
| What to consider |
What to check when buying |
Who it matters to |
| Type of bread and fibre |
Check whether the bread is labelled as wholemeal. Compare the nutritional values of specific products on the same basis, for example per 100 g. |
If I usually take bread to work, I want to know which type I’m choosing and how much fibre it contains. Around 33% of consumers make this their priority. |
| Slice thickness and suitability for toppings |
Check whether the bread is pre-sliced and what slice thickness the packaging specifies; ‘sliced’ doesn’t automatically mean ‘medium-sliced’. |
My sandwiches need to fit in my lunchbox and be easy to top; around 27% of consumers prioritise this convenience. |
| Quantity and storage |
Choose between a whole and a half loaf based on how many days you’ll eat it. Consider whether you can freeze any unused slices straight away. |
I don’t take bread to work every day and don’t want any left over to go to waste. Around 20% of consumers consider the right quantity first. |
| Ingredients and allergens |
Check the current ingredients list, allergen information and nutritional details on the packaging if they’re relevant to your choice of lunch. |
If colleagues are sharing my lunch, I want to check what’s in the bread before making sandwiches. Around 20% of consumers give this check top priority. |
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Frequently asked questions
Does medium-sliced bread have any bearing on its nutritional value?
No, slice thickness isn’t a measure of nutritional value. Look at the type of bread and compare the nutritional information for the products you’re considering; according to the Netherlands Nutrition Centre, wholegrain products contain more fibre than white varieties.
How should I store wholemeal bread for several office lunches?
The Netherlands Nutrition Centre says opened wholemeal bread keeps for 2 to 4 days in a kitchen cupboard and for 1 to 3 months in the freezer. If you’re unlikely to finish a whole loaf quickly, freeze it in portions as soon as you buy it; it may become drier if frozen for longer.
Does bread in the Netherlands always contain iodine?
You can’t tell from the name of the bread. The Dutch regulations on Overheid.nl define baking salt as iodised salt for making bread, but that doesn’t confirm that every individual loaf is made with it. If you have a specific dietary requirement, check the current product information or ask the baker or retailer.
What should I check if a colleague has a food allergy?
Read the current ingredients list and allergen information for the bread you’re using. The Netherlands Nutrition Centre highlights the importance of checking labels when dealing with food allergies, so don’t rely solely on a general bread name or an online description you looked at earlier.