Who is this choice relevant to?

Parents looking for a regular snack option

If a sandwich is often on the menu after school, you’ll want to choose a type of bread your child enjoys and whose nutritional information you can compare. The Netherlands Nutrition Centre lists a slice of wholemeal bread as a possible snack for children aged 4 to 12.

Families who need to check allergens

If your child has an allergy or there are rules at school or childcare, the terms ‘wholemeal’ or ‘medium-sliced’ aren’t enough. Check the up-to-date allergen information on packaged bread. For unpackaged bread, ask for information about that particular variety before buying.

Households weighing up quantity and convenience

If you don’t get through bread quickly, a half loaf may be more practical than a whole one. Check which sizes the shop offers, and follow the storage or freezing instructions for the bread you buy.

What should you look for when choosing?

Start by choosing the type of bread you want, then consider the slice, allergen information and how much your household will get through. ‘Medium-sliced’ on its own says nothing about nutritional value.

What to consider What to check when buying Who is this most important for?
Wholemeal bread and nutritional information Look for the label ‘wholemeal’ if you want bread made with wholemeal flour. Compare the fibre and salt content of specific loaves on the same basis, for example per 100 g. If you want to offer wholemeal bread regularly after school, clarity about the type of bread is especially important. This is the top priority for around 37% of consumers.
Slice and ease of eating Check the actual slice and its size. Descriptions such as ‘fine’, ‘coarse’ and ‘round’ don’t indicate a standard slice size for medium-sliced bread. If the slice needs to suit the chosen topping and portion size, its size is key; around 27% of consumers give this top priority.
Allergens and school arrangements Check the current allergen information on packaged bread; ask for information about unpackaged bread. Also check the arrangements at your child’s school or childcare setting. Packing a sandwich calls for extra care if your child has an allergy or their school has rules about food. This is the main concern for around 27% of consumers.
Quantity and storage Compare half and whole loaves with how much your household gets through. Check the storage or freezing instructions for the product you choose. If your household gets through bread slowly, you’ll want to avoid having slices left over. Around 9% of consumers prioritise quantity.

Common mistakes

  • Assuming ‘medium-sliced’, ‘brown’ and ‘multigrain’ mean wholemeal

    These terms don’t mean the same thing. According to the Netherlands Nutrition Centre, brown bread is made with a mixture of wholemeal flour and refined flour; ‘multigrain’ on its own doesn’t tell you what proportion is wholemeal.

    If you want wholemeal bread, look specifically for the label ‘wholemeal’. Consider the slice thickness and texture separately.

  • Guessing which allergens are present from the type of bread

    A bread’s name doesn’t tell you which allergens that particular variety contains or may contain. Product information can also change.

    Check the packaging of the bread you buy. For unpackaged bread, ask about allergens before buying, and take account of any arrangements at your child’s school or childcare setting.

  • Assuming every loaf contains iodised salt

    You need to check whether the particular product contains iodised salt; a general description of bread won’t tell you.

    If the type of salt matters to you, read the current ingredients list for the bread.

Brands and shops to explore

These shops offer different ways to check bread in advance or choose it in store. Always compare the information for the exact variety you’re considering; a different shape or slice may have different product details.

Albert Heijn

An online product page can be useful if you want to check ingredients and nutritional information in advance.

  • The page for AH Rond volkoren heel includes nutritional information, allergens and freezing advice.
  • That whole round loaf isn’t necessarily the same as a medium-sliced variety. Albert Heijn says that product information may change.

Jumbo

The online bread range includes fine and coarse wholemeal loaves, as well as half and whole sizes.

  • The available types and sizes give you a starting point for choosing the texture and quantity you want.
  • Check the current product page or packaging for the nutritional information of the exact loaf you choose.

Lidl

An in-store option if you’d rather check the slice and loaf in person.

  • The range includes fresh bread and multigrain bread, among other options.
  • Lidl says its fresh bread range may vary by store. ‘Multigrain’ also doesn’t automatically mean ‘wholemeal’.

Aldi

The daily fresh bread range includes various types of bread, including wholemeal.

  • According to Aldi, its wholemeal breads are made with 100% wholemeal flour.
  • Check the slice, ingredients and allergens of the loaf you choose. The general range page doesn’t confirm that a medium-sliced version is always available.

PLUS

The online wholemeal range includes fine, coarse, half, whole and sourdough varieties.

  • You can compare the varieties in advance if the type and size of bread matter to your choice.
  • PLUS warns that ingredient, nutritional and allergen information may change, so check the packaging too.

Dirk

The bread range includes wholemeal, white, multigrain and sourdough loaves in various sizes.

  • There are half and whole wholemeal loaves, among other options, so you can choose a size to suit your household’s needs.
  • The type or shape of a loaf doesn’t tell you how thick the slices are; check the specific packaging or loaf in store.

Bread on Joybuy

This sliced rye bread is an option to consider alongside bread for an after-school snack. Check that the slice, ingredients and any preparation instructions suit what you want to pack; the listing doesn’t confirm that it’s medium-sliced.

TastyBasics Rye Bread, 9 pieces

TastyBasics Rye Bread, 9 pieces

Rye bread to consider if you’re looking for individual pieces for a snack. The product name states that there are 9 pieces; check the slice thickness, current allergen information and whether it needs preparing before packing it.

View on Joybuy

Frequently asked questions

When should I check allergens in bread for school?

Check allergens before packing bread if an allergy or school arrangement is relevant. The Netherlands Food and Consumer Product Safety Authority says allergen information must appear on the label of prepacked products. For unpackaged bread, ask for information about the specific loaf before buying.

Does medium-sliced bread mean it’s wholemeal too?

No. Slice thickness and type of bread are separate characteristics. As the Netherlands Nutrition Centre explains, look for the label ‘wholemeal’ if you want wholemeal bread, and check the actual slice separately.

How can I tell whether bread contains iodised salt?

Check the ingredients list for the bread you buy. Don’t rely solely on the type of bread or a general description of baker’s salt to tell you which salt a specific variety contains.

Can I freeze bread for after school?

Follow the instructions for the bread you choose. For example, Albert Heijn says that AH Rond volkoren heel can be frozen on the day of purchase; this advice doesn’t necessarily apply to other varieties.