Buying a new cat toy can sometimes feel like a gamble. You pick something out, only for it to be completely ignored once you get it home. For cat owners, especially those with indoor cats, it's a common challenge: how do you keep your cat active and mentally stimulated? A matatabi cat toy can be a practical solution. This type of toy uses the natural appeal of the silvervine plant to ignite your cat's play instinct.
In this article, we'll discuss the functional aspects of matatabi (also known as silvervine cat toys) and provide specific criteria for choosing a suitable toy.
Buyer's Guide: What to Look for in a Matatabi Cat Toy
Before making a choice, it's helpful to consider a few product parameters. This will help you find a toy that is not only fun but also functional and durable.
- Material and Safety: The toy's exterior should be made from a durable yet soft material like fleece or plush. This is comfortable for the cat to play with and bite. Check that the stitching is strong to prevent the filling from coming out. Products sold within the EU must comply with general product safety standards.
- Filling: Most matatabi toys contain a blend of silvervine and catnip. This combination can enhance its appeal, as cats may react differently to each herb. The filling often consists of dried and ground parts of the plant.
- Functionality: Consider the primary purpose of the toy. Are you looking for a cat chew toy to help clean their teeth? Then choose a model designed for chewing. Are you looking for an interactive cat toy to combat boredom? A toy with multiple parts or textures could be a great option.
- Size and Shape: The size should be appropriate for your cat. A kitten will benefit from smaller and lighter kitten toys, while a larger cat may get more enjoyment from a toy it can grab and kick.
Our Top Product Recommendations
Based on the criteria above, we have made a selection of matatabi cat toys that stand out for their specific features and design.
1. zeze Green Apple Silvervine Toy

- Why this product: This toy combines a playful design with a functional filling. The blend of natural silvervine and catnip is designed to capture the cat's attention and encourage play.
- Benefits:
- Contains a blend of silvervine and catnip.
- Designed to encourage chewing, which can help with dental cleaning.
- The soft fleece material is suitable for cuddling and kicking.
- Who it's for: Cats that would benefit from a simple yet effective chew toy that can also help relieve stress through play.
2. zeze Avocado Silvervine Ball Toy

- Why this product: This toy offers an extra interactive element. The avocado's "pit" is a removable ball, which can further stimulate the cat's hunting and play instincts.
- Benefits:
- Interactive design with a removable ball for added play variety.
- Also contains a filling of silvervine and catnip.
- The different components encourage the cat to hunt and bat.
- Who it's for: Cats that get bored easily and need an interactive cat toy that offers more of a challenge than a standard plush toy.
3. ZEZE Lemon Silvervine Cat Toy

- Why this product: This toy is designed for multi-sensory stimulation. In addition to the scent of silvervine and catnip, it contains crinkle paper for an auditory stimulus.
- Benefits:
- Combines scent (silvervine/catnip) with sound (crinkle paper).
- Helps combat boredom in cats that spend a lot of time home alone.
- Encourages natural chewing behaviour and play.
- Who it's for: Ideal as a toy for kittens and adult cats that respond strongly to sound and different textures.
Alternatives: More Fruit-Themed Toys
If you like the functional features of these toys, but the apple, avocado, or lemon design isn't quite what you're looking for, more variations are available that offer a similar combination of materials and fillings.
For a broader overview of toys with a similar playful theme, you can browse our full collection.
-> Browse the Fruit Toys category for more options.
Frequently Asked Questions (FAQ)
1. What is the difference between matatabi (silvervine) and catnip? Matatabi (Actinidia polygama) and catnip (Nepeta cataria) are two different plants that can induce a euphoric reaction in cats. The active compound in matatabi is actinidine, while in catnip it is nepetalactone. Some studies suggest that matatabi can elicit a response in a larger percentage of cats, including those who do not react to catnip. Many toys combine both to increase the likelihood of a reaction.
2. Is a matatabi cat toy safe for my kitten? Yes, toys with matatabi are generally safe for kittens. However, it is important to supervise them during play, just as with any other toy. Ensure the kitten does not ingest any pieces of the fabric or filling. Choose a kitten toy that is appropriate in size and weight.
3. How do I keep a matatabi toy appealing to my cat? The scent of matatabi and catnip can fade over time. To keep the toy interesting, you can store it in a sealed bag or container after playtime. This helps preserve the scent. By not leaving the toy out constantly, it remains a special treat, increasing the chances your cat will react to it enthusiastically when you bring it out.
Written by: Joybuy Product Recommendation Officer