Who is this choice relevant to?

Marathon runner planning their nutrition

You want to know how sweet toppings on toast fit into an everyday meal, while keeping an eye on your overall carbohydrate intake for long runs. The Netherlands Nutrition Centre discusses carbohydrates as part of nutrition for endurance sports.

Runner who pays attention to when they eat

You want to avoid a large or high-fat portion just before running, and prefer something you’ve already tried during training so you know how it sits. The Netherlands Nutrition Centre advises against large portions and foods high in fat, protein or fibre just before exercise.

Buying a gift for a marathon runner

You’re looking for chocolate to give or share, without mistaking it for fuel during training or a race. Ingredients and allergens are important for the recipient.

What should you look for when choosing?

Chocolate sprinkles and a box of chocolates serve different purposes. First decide whether you’re looking for a topping to enjoy with a meal or chocolate to give as a gift. Then check the portion size and the information on the packaging.

Chocolate sprinkles with a meal

When: you want a familiar amount of sweet topping on toast for breakfast or lunch.

Consider: a sprinkle of chocolate is not the same as a full meal or a plan for fuelling during a run.

A box of chocolates as a gift

When: you want to thank someone or share chocolate around marathon time.

Consider: fillings and ingredients vary from one chocolate to another; a gift is no substitute for fuelling you’ve tested in advance.

What to considerCheckWho it matters to
Carbohydrates per portion Check the carbohydrates in the amount you actually eat, and how they fit into your overall meal or running plan. For a long training run, I want to plan my carbohydrate intake rather than calculate using an amount of chocolate sprinkles I won’t eat. Around 42% of consumers put this ability to plan first.
Portion size and timing Compare the portion size, fat content and any fillings; try a meal during training first. If I’m going running soon after eating, I want to know how my usual meal sits. For around 33% of consumers, when they eat is the most important factor.
Toast toppings for home Compare pack sizes, ingredients and the nutritional information on the label. I’m mainly looking for chocolate sprinkles for my usual breakfast or lunch, not for eating on the go during a run. This everyday use is the priority for around 17% of consumers.
Suitability as a gift Check the contents, ingredients and allergens so the recipient can decide whether it’s suitable. I want to be able to give or share chocolate without pretending it’s race fuel. A gift is the main reason for this choice for around 8% of consumers.

Common mistakes

  • Treating a box of chocolates as running fuel

    The merci gift box described by Jumbo contains 36,3 g of fat per 100 g. In an assorted box, the ingredients can also vary from one chocolate to another; the box won’t tell you how that portion will sit during a long run.

    Buy the box as a gift, and stick to food and drink you’ve tried during training when you’re running.

  • Looking only at the figures per 100 g

    For the varieties described by Jumbo, 20 g portions of De Ruijter Royaal puur and Venz puur contain 12 g and 14 g of carbohydrates respectively. So a figure per 100 g doesn’t tell you how much will end up on one slice of toast.

    Compare products based on the amount you actually use.

  • Ignoring fillings and when you eat

    The Netherlands Nutrition Centre advises against large portions and foods high in fat, protein or fibre just before exercise. An unfamiliar chocolate product may therefore be an inconvenient choice just before setting off.

    Try changes to your meal on a training day, not for the first time on the day of a long run or race.

  • Guessing allergens from the front of the packaging

    Ingredients vary between varieties. According to the Netherlands Food and Consumer Product Safety Authority, the 14 specified allergens must be listed on the label.

    If you have an allergy, read the current ingredients and allergen information on the exact pack you’re buying.

Brands to consider

De Ruijter

Chocolate sprinkles for toast; the Royaal puur variety described by Jumbo comes in a 390 g pack.

  • Jumbo lists 12 g of carbohydrates per 20 g portion of Royaal puur.
  • According to Jumbo, the same portion contains 3,4 g of fat. If you have an allergy, check the current label for milk and soya.

Venz

Chocolate sprinkles as a sweet toast topping; the pure variety described by Jumbo comes in a 400 g pack.

  • Jumbo lists 14 g of carbohydrates per 20 g portion of this variety.
  • According to Jumbo, that portion also contains 3,4 g of fat. If you have an allergy, check the current label for milk and soya.

Albert Heijn

Own-brand chocolate sprinkles for toast; the AH Hagelslag puur described here comes in a 600 g pack.

  • Albert Heijn lists 67 g of carbohydrates per 100 g for this variety, of which 64 g are sugars.
  • The nutritional values per 100 g aren’t the same as those for your own sprinkling portion. Albert Heijn notes that product information may change, so check the label.

Jumbo

Own-brand products and a wider range of chocolate sprinkles in different pack sizes.

  • The own-brand varieties described are available in 200 g, 380 g and 600 g packs.
  • A different pack size doesn’t, in itself, tell you anything about the nutritional value of the portion you eat.

Kiekeboe

Dark chocolate sprinkles described by ALDI in a 600 g pack.

  • ALDI states that the variety described contains Rainforest Alliance cocoa.
  • If you want to compare the carbohydrates and fat in a portion with other chocolate sprinkles, check the nutritional information on the pack.

Products for toast or as a gift

The assorted chocolates below are suited to giving or sharing; the two chocolate sprinkle products are intended as a sweet toast topping with an everyday meal. For a long run, don’t choose based only on these product types: consider your portion size and your usual fuelling plan too.

Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection, 125 g

A chocolate collection for a small thank-you or to share, not as a replacement for fuel during a long run. Check the ingredients and allergens for the recipient, and look at the pack to see the portion size per chocolate.

View at Joybuy
Celebrations Chocolate Assorted, 385 g

Celebrations Chocolate Assorted, 385 g

An assortment of chocolates to give as a gift or share. Check the current label for ingredients and allergens, and check the nutritional information for the amount someone actually eats; don’t use the assortment as a substitute for running fuel you’ve tested.

View at Joybuy
Tony's Chocolonely Chocolate Gift Pack, 288 g

Tony's Chocolonely Chocolate Gift Pack, 288 g

A gift pack for someone who’d like to try or share some chocolate. When giving it as a gift, check the ingredients and allergens, and read the portion information on the pack; its gift packaging doesn’t mean it’s suitable for eating while running.

View at Joybuy
g'woon Pure Chocolate Sprinkles, 400 g

g'woon Pure Chocolate Sprinkles, 400 g

Dark chocolate sprinkles for anyone looking for a sweet toast topping with an everyday meal. Compare the nutritional information for the amount you actually use and, if you have an allergy, check the current label; don’t treat chocolate sprinkles as standalone running fuel.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure, 390 g

Dark chocolate sprinkles to enjoy on toast with a familiar meal. Check the nutritional values for your own portion and the current label for allergens; don’t treat this product as standalone fuel for a long run.

View at Joybuy

Frequently asked questions

Are chocolate sprinkles suitable as the only food for a long run?

No. Treat chocolate sprinkles as a topping on toast with a meal, not as a complete fuelling plan for on the go. The Netherlands Nutrition Centre stresses the importance of getting enough carbohydrates for endurance sports; consider your overall diet and the amount of chocolate sprinkles you actually eat.

Can I eat a lot of chocolate sprinkles or chocolate just before running?

A large portion just before a run isn’t an obvious choice. The Netherlands Nutrition Centre advises against large portions and foods high in fat, protein or fibre just before exercise; try the timing and amount during training.

When are products for eating on the go more relevant than chocolate sprinkles?

If you want to plan your carbohydrate intake during a long effort, look for products with a portion size you can control and that you can tolerate during training. For endurance efforts lasting 1 to 2,5 hours, the Netherlands Nutrition Centre suggests a possible intake of 30 to 60 g of easily absorbed carbohydrates per hour; a sprinkling of chocolate on toast isn’t the same as a fuelling plan for on the go.

What should I check when buying a chocolate gift for someone with an allergy?

Read the current ingredients and allergen information on the chosen pack, even if you already know the brand. According to the Netherlands Food and Consumer Product Safety Authority, the 14 specified allergens must be listed on the label; in an assortment, ingredients can vary from one chocolate to another.

How should I store chocolate sprinkles and a box of chocolates?

Follow the storage advice on the packaging of the product you buy. The chocolate sprinkle products described by Jumbo say to store in a cool, dark and dry place; for a gift box, also check the advice about heat and the best-before date.