Who is this choice relevant to?

Runners planning meals around their training

If you eat flakes on bread or as part of another breakfast, what matters most is how that meal fits into your training day. The Voedingscentrum points out that people training for a marathon for several hours a week need more carbohydrates. For a larger meal, it recommends leaving around two to three hours between eating and exercising.

Families sharing breakfast and packed lunches

If several people will be using them, two separate packs can be handy: you can share them out or keep one sealed until it is needed. Check whether the multipack contains separate packs rather than individual portion sachets.

Stocking up and comparing pack sizes

If you regularly use flakes at home, choosing between two smaller packs and one larger pack mainly comes down to sharing, storage and taste. For example, Jumbo and PLUS list chocolate flakes in 300 g packs; the pack size alone does not tell you how another product is packaged.

What should you look for when choosing?

Multipack with two separate packs

A good fit if: you want to share the packs between household members or different breakfast and lunch occasions. Albert Heijn describes its De Ruijter multipack as two separate 200 g packs.

Bear in mind: two separate packs are not ready-made portions for a lunchbox.

One 300 g pack

A good fit if: you use flakes regularly at home and want to open one pack for everyone to share. Both Jumbo and PLUS list 300 g options.

Bear in mind: you cannot split one pack into two separately sealed supplies.

What to consider What should you check? Who does this matter to?
Meals around training Consider when you eat, the portion size and the nutritional information for your chosen flakes alongside the rest of the meal. If I have breakfast before a run, I want the meal to suit the time I’m training and not feel unnecessarily heavy. For around 45% of consumers, this consideration around a pre-training meal comes first.
Sharing packs Check how many packs there are, the weight of each pack and whether they are supplied as separate items. For shared breakfasts or packed lunches, I want to be able to put one pack away while another is in use. For around 33% of consumers, being able to share out the packs is the main priority.
Pack size and flavour Compare the weight and flavour; check the ingredients and allergen information on the label for the exact product, too. If I mainly use flakes at home, I look for a pack size and flavour that suit the way I use them. For around 22% of consumers, choosing the right pack size and flavour matters most.

Common mistakes

  • Assuming a multipack contains lunchbox portions

    The De Ruijter Chocoladevlokken Melk multipack listed by Albert Heijn contains two separate 200 g packs. These are not individual mini sachets.

    Before buying, check the number of items, the weight of each one and how they are supplied.

  • Treating flakes as a complete nutrition plan for a long run

    Chocolate flakes are a topping for a meal. For endurance sports, the Voedingscentrum distinguishes between eating around a training session and taking on carbohydrates and fluids during prolonged exercise.

    Plan food and drink for longer training sessions separately, and try out your chosen meal timings during training.

  • Assuming every variety has the same allergens

    The De Ruijter Vlokken Puur listed by Jumbo contains soya and may contain milk. This does not mean that other flavours or brands have the same ingredients.

    Check the ingredients and allergen information on the packaging of the variety you are actually using.

Brands to consider

De Ruijter

De Ruijter makes chocolate flakes in several varieties. Albert Heijn lists a Melk multipack with two separate 200 g packs, while Jumbo lists options including Royaal in a 240 g pack.

  • The multipack is a specific option if you want to share two separate packs.
  • Check the ingredients and allergens for each variety; the Vlokken Puur listed by Jumbo contains soya and may contain milk.

Jumbo

Jumbo lists its own-brand chocolate flakes in dark and milk chocolate, both in 300 g packs.

  • These packs give you a larger single supply for use at home.
  • One pack is not as easy to share out as two separate, sealed packs.

PLUS

PLUS lists its own-brand dark chocolate flakes in a 300 g pack, with a Fairtrade statement for this variety.

  • The pack size is clear if you are looking for a single 300 g pack.
  • The statement for this dark variety does not apply to other PLUS varieties; check the packaging of the one you choose.

Kiekeboe

ALDI lists Kiekeboe chocolate flakes in milk and dark chocolate, with 300 g in each pack.

  • At ALDI, you can look for a single 300 g pack in either flavour.
  • Check which variety is available in store and read the label on that pack.

Lidl

Lidl lists 300 g milk chocolate flakes as an in-store product.

  • This is an option to consider if you are looking for one larger pack in store.
  • The product page states that this item is available in store only.

Chocolate flakes for breakfast and lunch at Joybuy

These 200 g and 300 g packs are options for using as a topping at breakfast or lunch. If you specifically want to share several separately sealed packs, check the number of packs in each sales unit before choosing.

g'woon Milk Chocolate Flakes, 300 g

g'woon Milk Chocolate Flakes, 300 g

A pack of milk chocolate flakes for use as a topping at home; the pack contains 300 g. Check the packaging if you want to share it between several people.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast, 200 g

A 200 g pack for anyone looking to use these chocolate and vanilla flakes as a topping at breakfast or lunch. Check the number of packs if you need separate supplies.

View at Joybuy
De Ruijter Chocoladevlokken Melk, 200 g

De Ruijter Chocoladevlokken Melk, 200 g

A 200 g pack of milk chocolate flakes to use as a topping at breakfast or lunch. This product is not the same as the multipack of two separate 200 g packs listed by Albert Heijn.

View at Joybuy
Sprinkles Choca Flakes, 200 g

Sprinkles Choca Flakes, 200 g

A 200 g pack of cocoa flakes to use as a topping on bread or yoghurt. Check the number of packs if you want to split your stock between separate packs.

View at Joybuy

Frequently asked questions

Can I use chocolate flakes as fuel during a long-distance run?

Chocolate flakes are more practical as a topping for a meal than as something to take with you while running. For endurance activities lasting between one and two and a half hours, the Voedingscentrum describes a possible role for quickly absorbed carbohydrates during exercise. Separately, decide how you will organise food and drink for your training.

When should I choose two separate packs instead of one larger pack?

Choose two separate packs if you want to share them between people or keep one sealed for later. If you use one shared supply at home, a single 300 g pack may be enough; Albert Heijn specifically describes its De Ruijter multipack of 2 × 200 g as two items supplied separately.

How should I plan a breakfast with flakes before running?

Avoid having a large meal just before training. The Voedingscentrum recommends eating a proper meal around two to three hours before exercising. Consider the portion of flakes and the rest of your breakfast, and try out your meal timing during training.

Which allergens should I check in chocolate flakes?

Read the label for the exact variety you are buying. The De Ruijter Vlokken Puur listed by Jumbo contains soya and may contain milk; you should not assume this information applies to other flavours or brands.