Which croissant is right for you?

Home workers with a short lunch break

If you want lunch without having to bake anything at home, look for a shop-bought croissant that’s ready to eat. If you have a few minutes and access to an oven or air fryer, a part-baked option is another possibility. Albert Heijn, ALDI and Dirk list fresh croissants; PLUS also lists an option that only needs a short time to warm up.

Home bakers who plan their lunch

If you want to bake your own croissants, allow for the preparation time and make sure you have enough freezer space. The frozen options from Jumbo, PLUS and Délifrance have different baking instructions, so check these before planning your lunch.

Shoppers checking ingredients

Don’t choose based on the word ‘butter’ alone. The products we looked at differ in several ways, including the allergens listed. Check the current label on packaged croissants. For unwrapped croissants sold in store, ask about allergen information before you buy.

What should you look for when choosing?

Ready to eat from the shop

Best for: a short break when you don’t want to bake anything at home.

Bear in mind: if the croissant is unwrapped, ask about allergen information before you buy, if needed.

Part-baked and quick to warm up

Best for: a lunch when you can use an oven or air fryer for a few minutes. PLUS says its part-baked butter croissants take 4–6 minutes in the oven at 200 °C or 4 minutes in the air fryer at 180 °C.

Bear in mind: you’ll need equipment and time, even though this isn’t the same as baking unbaked dough all the way through.

Unbaked from frozen

Best for: a planned lunch when you want to bake the croissants yourself and have freezer space.

Bear in mind: timings vary by product. PLUS says its large luxury frozen croissant takes 20–25 minutes to bake, plus time to cool.

What to consider What to check when buying Who it matters to
Time during your break Check whether the croissant is ready to eat, part-baked or unbaked, and read the preparation time. If my lunch break is short, I want to eat straight away or spend no more than a few minutes warming it up. Speed is the most important factor for around 40% of consumers making this choice.
Baking it yourself Check the baking instructions, number of croissants and storage guidance for the frozen option you choose. I plan my lunch in advance and want to bake the croissants myself, even if that takes more time and freezer space. For roughly 30% of consumers, baking them at home comes first.
Ingredients and nutritional information Read the ingredients, allergens and nutritional information per 100 g and, where provided, per portion. Ask about allergen information for unwrapped croissants. Before choosing, I want to know what’s in my croissant and whether any listed allergens are relevant to me. Around 30% of consumers give this check top priority.

Common mistakes

  • Treating ‘butter’ as a full product description

    The word alone tells you nothing about preparation time, portion size or the full ingredients list. Nutritional values can also vary by product and portion.

    Compare products by preparation method, label and nutritional information. Don’t use a general nutritional value for croissants instead of checking the label on the product you’re buying.

  • Choosing a frozen croissant for a very short break

    A product you need to bake yourself takes more planning than one that’s ready to eat. Délifrance says its frozen croissants take 18 minutes to bake from frozen; PLUS’s large luxury frozen croissant takes 20–25 minutes.

    Check the instructions for the specific product before deciding whether it fits into your lunch break.

  • Not asking about allergens in an unwrapped croissant

    You can’t tell the full ingredients or possible allergens just by looking at it. The Netherlands Food and Consumer Product Safety Authority states that allergen information for non-prepacked foods must be made available to customers.

    If allergens are relevant to your choice, ask for this information before you buy.

Brands to compare

Albert Heijn

Albert Heijn lists fresh, part-baked and frozen croissants.

  • You can compare different preparation options side by side.
  • For each shop-bought option, check the ingredients and how allergen information is provided.

Jumbo

Jumbo lists both part-baked butter croissants and unbaked frozen croissants.

  • Product information for these options includes details such as ingredients, allergens and storage instructions.
  • The options differ in preparation and allergens, so compare their labels individually.

PLUS

PLUS lists butter croissants that need a short time to warm up, as well as frozen options, including a large luxury croissant.

  • PLUS provides specific baking instructions for the options we looked at.
  • The large luxury frozen option takes considerably longer to prepare than the part-baked one.

Lidl

Lidl lists mini butter croissants as a shop-bought option.

  • The mini size gives you a different portion option from a large croissant.
  • Ask in store for up-to-date ingredients and allergen information if you need it.

ALDI

ALDI lists a fresh butter croissant sold individually.

  • A single shop-bought croissant is handy for lunch without baking anything at home.
  • Before buying, check the ingredients and allergen information if these matter to your choice.

Dirk

Dirk lists, among other options, a single 65 g butter croissant and a pack of four butter croissants.

  • You can weigh up an individual croissant against a pack for several lunches.
  • For an individual croissant, ask about the ingredients and allergens if you need this information to make your choice.

Croissants at Joybuy

These croissants are options to compare by portion size and product information for your working-from-home lunch. For the G'woon options, check the packaging to see whether they’re ready to eat or need baking; don’t assume they fit into either preparation category without checking first.

G'woon Mini Butter Croissants, 200 g

G'woon Mini Butter Croissants, 200 g

A mini option to consider if you’re looking for smaller croissants for lunch. The pack states 200 g; check the preparation method and current allergen information on the label.

View at Joybuy
g'woon Butter Croissants, 4 pieces, 180 g

g'woon Butter Croissants, 4 stuks, 180 g

Four croissants in one pack give you an option for several lunches. The stated total weight is 180 g; check the packaging to see whether they need baking, and check the ingredients and allergens.

View at Joybuy
Bakery Village Danish Croissant, 85 g

Bakery Village Danish Croissant, 85 g

An individual croissant for anyone looking for one clearly defined lunch portion. It weighs 85 g; check the current label for ingredients, allergens and nutritional information.

View at Joybuy

Frequently asked questions

Do I need to choose a frozen croissant for a luxurious working-from-home lunch?

No. A croissant that’s ready to eat is better for a short break when you don’t want to bake anything at home, while a part-baked option may suit you if you have a few minutes to warm it up. Choose unbaked frozen dough if you can plan your lunch and have enough freezer space. Always follow the instructions for the product you choose.

Which allergens should I check in a butter croissant?

Check the allergens for the specific product, not just its name. The Jumbo and PLUS options we looked at list milk and cereals containing gluten, among other allergens; some also list egg or the possible presence of other allergens. For a packaged product, check the current label. For an unwrapped croissant, ask about allergen information before you buy.

Is iodised baker’s salt required in every Dutch croissant?

No. Don’t assume every croissant contains iodised baker’s salt. The Commodities Act Decree on the Addition of Micronutrients to Food allows iodine to be added to bakery products through baker’s salt; according to Brood.net, using baker’s salt containing iodine is not a legal requirement. Check the ingredients list of the croissant you want to buy.

What should I consider when buying frozen croissants for several lunches?

Choose a pack with enough croissants for the lunches you have planned, and follow the storage temperature and preparation instructions on the packaging. According to the product information, the Jumbo and PLUS frozen options we looked at should not be refrozen after thawing.