Choose a fresh luxury croissant if you want to serve it soon; for breakfast later in the week, a bake-at-home multipack or a frozen option may fit your plans better. Then check the number of croissants, the weight, the ingredients, the storage instructions and the preparation time. The word ‘luxury’ alone won’t tell you which croissant is right for your occasion.
If you want to serve warm croissants at a later breakfast, start by checking how they need to be stored and how much time you have to bake them. A pack that takes only a few minutes to bake and a frozen product call for different plans.
For a weekend breakfast or when you have guests, compare the weight per croissant, the ingredients and the preparation instructions. A larger product isn’t automatically suitable for keeping for more than one occasion.
If ingredients or allergens are important to your choice, read the current label for the exact variant. Also compare the number of croissants with how many your household needs for the breakfast you have planned.
Best for: a breakfast where you want to serve an individual croissant soon after buying it.
Bear in mind: Albert Heijn lists its 90 g luxury butter croissant as an in-store product; check whether it’s available at your local shop.
Best for: several croissants that you want to bake briefly just before a planned breakfast.
Bear in mind: a bake-at-home pack isn’t necessarily suitable for storing in your home freezer; Albert Heijn explicitly says this isn’t suitable for its butter croissants.
Best for: a breakfast you’re planning further ahead, provided you have room in your freezer.
Bear in mind: preparation and defrosting instructions vary by product. PLUS says its luxury butter croissant must not be refrozen once defrosted.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Size and ingredients | Compare the weight per croissant and the ingredients, including the stated butter content if that matters to your choice. | For a special breakfast, I want to know what ‘luxury’ means for the croissant I’ve chosen. Around 31% of consumers put the product’s composition first. |
| Storage and preparation | Read the storage instructions and the directions for your oven; for frozen products, also check whether they need to be defrosted. | If I’m baking later in the week, the pack needs to suit my storage space and the time I have available. Around 25% of consumers put this planning first. |
| Ingredients and allergens | Check the ingredients and allergen information for the exact variant on its current label. | If an ingredient isn’t suitable for someone in my household, I can’t rely on the product name alone. Checking ingredients is the main concern for around 25% of consumers. |
| Number of croissants | Check whether a single croissant or a multipack suits the number of people eating and the occasions you have in mind. | For one breakfast, I don’t want to buy more croissants than I can use. A suitable pack size is the priority for around 19% of consumers. |
A luxury name doesn’t tell you how much butter a croissant contains or how much an individual one weighs. Albert Heijn lists its luxury butter croissant at 90 g each and with 25% butter; PLUS lists a different luxury frozen variant with its own ingredients and preparation instructions.
Compare the ingredients, weight per croissant and preparation instructions for the products you’re actually considering.
Not every croissant you bake at home is suitable for freezing at home. Albert Heijn says its bake-at-home croissants aren’t suitable for this, while PLUS’s luxury variant and its Délifrance pack are frozen products.
Choose the product type to suit your planned occasion and follow the storage instructions on the pack.
Some individual croissants are sold in store. For example, Albert Heijn lists its luxury croissant and Lidl its butter croissant as in-store purchases.
Before doing your weekly shop, check whether your chosen variant is available at your local store.
Compare the exact croissant and product type within each brand: an individual in-store croissant, a bake-at-home pack and a frozen product don’t have the same storage and preparation requirements.
Albert Heijn lists both packs of four bake-at-home butter croissants and an individual luxury butter croissant weighing 90 g.
Jumbo offers several types of croissant, including butter, plant-based and frozen options.
Lidl lists a butter croissant as an in-store product.
ALDI lists a fresh butter croissant sold individually in store.
PLUS lists both packs of four bake-at-home croissants and an individual luxury frozen croissant, as well as a Délifrance frozen pack.
Dirk lists individual butter croissants and packs of four 1 de Beste butter croissants.
PLUS lists a frozen pack of six Délifrance butter croissants, weighing 330 g in total.
This pack of four croissants is a good choice if you want to add several portions to your weekly shop. If you’re planning a breakfast, check the storage and preparation instructions on the pack.
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This pack is a good choice if you want four croissants for a planned occasion.
4 pieces, 180 g in total.
Check the current label for ingredients and allergens, and read the storage and preparation instructions before use.
No, you can’t tell from the name alone. Albert Heijn lists 25% butter for its luxury croissant, while the Délifrance frozen croissants listed by PLUS contain 18% butter. Read the ingredients for the exact variant you want to buy.
Choose based on your storage space and how much time you have on the morning you plan to eat them. Albert Heijn and PLUS bake-at-home packs state that they take 4–6 minutes in an oven at 200 °C; the Délifrance frozen pack at PLUS says to bake for 18 minutes at 185 °C, without defrosting first.
Check the ingredients and allergen information on the current label for the croissant you’ve chosen. The listed variants contain wheat and milk; egg and warnings about the possible presence of other allergens vary by product.
Follow the instructions on the exact pack. PLUS explicitly says that its luxury frozen butter croissant must not be refrozen once defrosted.
