Who are these rolls for?

Lunch lovers who want to serve something special

You’re looking for a roll to make a generously filled sandwich and might consider features such as sourdough, seeds, size or stone-baked preparation.

Planners with an oven or air fryer

You want to bake rolls around lunchtime and factor in the preparation time and storage instructions when choosing.

Shoppers comparing wholemeal options and allergens

You don’t rely on terms such as multigrain, spelt or sourdough alone. You check the ingredients, nutritional information and allergens for the exact product.

What should you look for when choosing?

First decide whether you want to serve the rolls straight away or bake them later. Then compare the features that matter most for your lunch.

What to consider What to check Who it matters to
A special lunch roll Look at the product’s shape and features such as sourdough, seeds and the weight of each roll. If I want to serve a generously filled sandwich, I focus on its appearance and size. Around 25% of consumers put this lunch experience first.
Wholemeal content and fibre Check the wholemeal description, ingredients and fibre per 100 g for the exact product. For my usual lunch, I want to know how much wholemeal flour the roll contains rather than judging by visible grains. This is the main priority for around 25% of consumers.
Preparation and storage Check whether it’s a bake-at-home or frozen product, and follow the relevant preparation and storage instructions. I want to be able to store the rolls and prepare them around lunchtime, but I need to have the time and space to do so. This flexibility comes first for around 25% of consumers.
Allergens and ingredients Check the label. For unpackaged rolls, ask about allergen information before buying. If I need to avoid certain ingredients, I want to be able to check what’s in this particular roll. Around 25% of consumers give this the highest priority.

Common mistakes

  • Assuming sourdough, spelt or multigrain means gluten-free

    These terms don’t mean a roll is gluten-free. The Voedingscentrum classifies spelt as a type of wheat containing gluten; the sourdough and spelt options described also contain gluten-containing grains.

    If you need to avoid gluten, choose only a product explicitly labelled gluten-free and check the label. For unpackaged rolls, also ask what allergen information is available.

  • Assuming multigrain means wholemeal

    Seeds or several types of grain on the crust don’t tell you what proportion of the flour is wholemeal. PLUS lists different proportions of wholemeal wheat flour for its various multigrain rolls.

    Read the product description and ingredients list for the option you want to buy, and compare the nutritional information per 100 g.

  • Refreezing thawed rolls

    According to the product information, the frozen Jumbo and PLUS rolls described here must not be refrozen once thawed.

    Plan how many rolls you’ll need for lunch and follow the storage and defrosting instructions on the packaging for your chosen product.

Brands to consider

AH Liefde & Passie / Albert Heijn

Albert Heijn’s Liefde & Passie range includes fresh sourdough rolls, including a wholemeal option and an organic seeded option.

  • According to Albert Heijn, the wholemeal sourdough roll described here is stone-baked, contains seeds and provides 7,1 g of fibre per 100 g.
  • This option is listed as available in store only. Also check the information about gluten-containing grains and potential allergens.

Jumbo

Jumbo offers white, seeded, sourdough, organic spelt and frozen rolls, among other options.

  • The organic spelt rolls described here are part-baked rolls made with spelt sourdough.
  • Spelt is not gluten-free. For frozen options, follow the packaging instructions for defrosting and refreezing.

PLUS Korenlanders / PLUS

PLUS offers bake-at-home rolls with features including sourdough, multigrain, spelt and wholemeal flour.

  • According to PLUS, the multigrain sourdough option described here contains 34% wholemeal wheat flour and 10% sourdough.
  • The sourdough and spelt options described contain gluten-containing grains. Check the allergen information for each product.

1 de Beste / Dirk

Dirk offers rustic white and multigrain rolls from 1 de Beste in packs of four.

  • The rustic white option described here is intended for baking at home.
  • Choose based on the product type and ingredients that suit your lunch. The word ‘rustic’ doesn’t tell you how much wholemeal flour the roll contains.

ALDI

ALDI offers an individual white roll if you’re looking for a single roll for lunch.

  • Buying rolls individually can be useful if you don’t want to take home a pack of several.
  • A white roll isn’t directly comparable with a wholemeal or sourdough roll. Check the ingredients if those features matter to you.

Lidl

Lidl offers white petit pain rolls to bake at home in a 700 g pack.

  • Baking at home works well if you want to prepare the rolls around lunchtime.
  • This option is listed as available in store only. Check the packaging for ingredients, allergens and preparation instructions.

Rustic white roll at Joybuy

This product is a good fit if you’re looking for a rustic white roll for lunch. Check how to prepare the rolls before buying; that will help you decide whether they suit your lunch plans.

g'woon White Rustic Pistolet, 4 rolls

g'woon White Rustic Pistolet, 4 rolls

For a lunch where rustic white rolls are just what you’re looking for.

Pack of 4. Check the preparation instructions on the packaging before choosing these rolls for a planned lunch.

When checking the ingredients, look out for the listed allergens, including gluten-containing grains, lupin, mustard, nuts and sesame.

View at Joybuy

Frequently asked questions

What makes a roll suitable for a special lunch?

It depends on the roll you want to serve, not on whether it’s called premium. Look at features such as size, seeds, sourdough and preparation method. Albert Heijn’s Liefde & Passie wholemeal sourdough roll, for example, is listed as containing seeds and being stone-baked, while Jumbo offers organic spelt rolls to bake at home.

Is a multigrain roll always wholemeal?

No. Multigrain and wholemeal don’t mean the same thing. Check the product description and ingredients: PLUS lists 34% wholemeal wheat flour in one multigrain sourdough option and 56% wholemeal wheat flour in another multigrain option.

How should I plan for bake-at-home or frozen rolls for lunch?

Choose an option with preparation and storage instructions that suit your plans. Check the exact packaging before baking or defrosting. According to their product information, the frozen Jumbo and PLUS options described here must not be refrozen once thawed.

Does every roll contain iodised salt?

No, don’t assume that it does. If iodised salt is important to your choice, check the ingredients list for the exact roll.

How can I check allergens in an unpackaged roll?

If the allergen information isn’t displayed next to the roll, ask for it before buying. According to the Netherlands Food and Consumer Product Safety Authority, this information must be available before purchase for unpackaged foods. Also check the ingredients for the exact product if you’re considering a spelt or sourdough roll.