Who is this guide for?

Snackers watching their fat intake

If you’re buying popcorn for yourself and are mainly watching your fat intake, compare the nutritional values on a like-for-like basis. Check the sugar content and your portion size too. For solid foods, the European Commission’s ‘low fat’ claim allows a maximum of 3 g of fat per 100 g.

Parents who want something ready to eat

If you don’t have time to prepare a snack, ready-to-eat popcorn is a convenient option. Microwave popcorn still needs your attention while it’s cooking; Jumbo gives a specific warning about stopping and restarting its Salted Microwave Popcorn.

Those who like to pop their own

If you want to choose your own oil and toppings and have time to prepare popcorn, loose popping corn is one option. The recipe and additions you use will affect what ends up in your bowl; the Albert Heijn Allerhande recipe uses oil.

What should you look for when buying?

First decide whether you want something ready to eat or would rather pop your own, then compare the nutritional values of the specific products.

What to consider What should you look for? Who is this important for?
Fat content and claims Compare the grams of fat per 100 g on the same product and preparation basis. For a ‘low fat’ claim, check the limit for solid foods. If I want a lower-fat snack, I need to be able to compare labels rather than relying on a flavour name alone. Around 33% of consumers put fat content first.
Ease of preparation Check whether the popcorn is ready to eat, needs to go in the microwave or is made from loose kernels. If I’m short on time, I want to know whether I can eat the popcorn straight away or need to prepare it first. Around 27% of consumers prioritise convenience and ready-to-eat snacks.
Nutritional values and portion size Check the energy and sugar per 100 g, then compare these with the amount you actually eat. If I want to look beyond fat, I also need to take sugar and my portion size into account. Around 27% of consumers make overall nutritional value and portion size their top priority.
Packaging and use Check the net weight, any ingredients you’ll need, storage advice and the price per unit when you shop. If I want to reduce waste and avoid extra ingredients, I need to choose a pack that suits how often I pop my own. Around 13% of consumers prioritise cost and choosing packaging that suits their needs.

Common buying mistakes

  • Treating popcorn for parents as baby food

    The Voedingscentrum lists popcorn as a food that can cause young children to choke.

    Choose popcorn here as a snack for yourself, and bear the Voedingscentrum’s warning in mind.

  • Judging a product by one favourable nutritional value

    Jumbo Sweet Popcorn lists 4.6 g of fat and 48.6 g of sugars per 100 g. Looking only at fat means overlooking the sugar content.

    Compare fat, sugar, energy and your own portion size before choosing.

  • Comparing dried corn with prepared popcorn

    The nutritional values for Jumbo Popcorn Corn apply to dried corn. Cooking it in a pan can mean adding oil; the Albert Heijn Allerhande recipe uses sunflower oil.

    Compare products on the same preparation basis, and factor in any oil and toppings you use.

    Popping your own takes time as well as corn, and may require extra ingredients such as oil and toppings.

  • Assuming ‘reduced fat’ means ‘low fat’

    Being lower in fat than another product does not, by itself, mean that it meets the requirements for a ‘low fat’ claim.

    For solid foods, the European Commission’s ‘low fat’ claim allows a maximum of 3 g of fat per 100 g. Check the nutritional values of the specific variety.

Brands to consider

Albert Heijn

Relevant products include AH Popcorn maize and AH Salted Popcorn. Allerhande also publishes a recipe for making popcorn at home.

  • The range includes both loose popping corn and salted popcorn.
  • The Allerhande pan recipe uses oil, so the ingredients you use to prepare it yourself matter if you’re watching your fat intake.

Jumbo

The range includes loose popping corn, ready-to-eat sweet and salted popcorn, and microwave popcorn.

  • Jumbo’s product page for Sweet Popcorn lists 4.6 g of fat and 48.6 g of sugars per 100 g.
  • The salted flavour name doesn’t tell you how much fat the product contains; check the nutritional values for the specific variety.

Lidl

Snack Day Sweet Popcorn is a relevant product for anyone looking for ready-to-eat popcorn.

  • The product name indicates that it’s a sweet popcorn variety.
  • Check the packaging of the variety you buy to assess its fat and sugar content, and choose a suitable portion size.

ALDI

ALDI lists SUN SNACKS Salted Popcorn in a 100 g pack.

  • The product listing tells you the product type and pack size.
  • ‘Salted’ in the flavour name doesn’t tell you the fat content; check the nutritional information table.

Popcorn at Joybuy

These Joybuy products include ready-to-eat popcorn, loose popping corn and a microwave variety. Check the nutritional values and preparation instructions for each product; the product name alone doesn’t mean a variety is low in fat.

SNACK MAZE Cinema Butter-flavoured popcorn, 240 GR

SNACK MAZE Popcorn Cinema Butter 240 GR

A good fit if you’re looking for Cinema Butter-flavoured popcorn for a snack. The product name states that the pack contains 240 GR.

View at Joybuy
Valle Del Sole Popcorn Maize Butterfly 900 g

Valle Del Sole Popcorn Maize (Butterfly) 900 g

A good fit if you want to pop your own popcorn and have time to prepare it. The product name specifies popping corn (Butterfly), 900 g; the pan method described uses 2 tablespoons of vegetable oil.

View at Joybuy
g’woon salted popcorn 100 g

g'woon Salted Popcorn 100 g

A good fit if you’re looking for salted popcorn. The listed nutritional value is 29.2 g of fat per 100 g; take this into account if you’re watching your fat intake.

View at Joybuy
Yousmai Pengranxindong Popcorn Caramel 120 g

Yousmai Pengranxindong Popcorn (Caramel) 120 g

A good fit if you’re looking for ready-to-eat caramel-flavoured popcorn. The listed values are 25 g of fat and 35 g of sugars per 100 g.

View at Joybuy
Pop Corn microwave popcorn, 3 x 100 g

Pop Corn 3 x 100 g

A good fit if you want to prepare popcorn at home in the microwave. The product information lists 23 g of fat per 100 g; follow the pack instructions when preparing it.

View at Joybuy

Frequently asked questions

Does ‘low fat’ mean the same as ‘reduced fat’?

Not necessarily; check which claim is used on the product. For solid foods, the European Commission’s ‘low fat’ claim allows a maximum of 3 g of fat per 100 g.

Which popcorn should I choose if I don’t have time to pop my own?

Ready-to-eat popcorn is a convenient way to skip a preparation step. Jumbo Sweet Popcorn is ready to eat, but it also contains 48.6 g of sugars per 100 g. So, as well as convenience, consider the nutritional values and your portion size.

How do I compare the nutritional values of loose corn and ready-to-eat popcorn?

Compare products on the same nutritional basis and take preparation into account. The values for dried corn aren’t directly comparable with those for prepared popcorn; oil and other additions may contribute to your final portion.

Can my baby eat popcorn too?

Don’t use this guide to choose popcorn as baby food. The Voedingscentrum lists popcorn as a food that can cause young children to choke.

Can I restart microwave popcorn after I’ve been interrupted?

Follow the instructions for the exact variety. Jumbo warns that you shouldn’t restart the preparation of its Salted Microwave Popcorn 3 x 90 g after an interruption.