Who is this buying guide for?

Home poppers who want to choose their own additions

When you buy loose popping corn, you decide how to prepare and flavour it. Weighing it out helps you keep track of how much corn and how many additions you use.

Film-night shoppers looking for convenience

A microwave bag or ready-to-eat popcorn takes less preparation than loose corn. Choose a preparation method that suits your equipment and follow the instructions on the packaging.

Snackers keeping an eye on portion size

If you want to know what’s in your bowl, weigh your portion and check the nutritional information for the exact variety. A general popcorn reference isn’t a product-specific label.

What should you look for when choosing?

Loose popping corn

A good fit if: you want to choose how to prepare and flavour it.

Bear in mind: popping the corn and clearing up take time. Measure out any oil you use and include it in your assessment.

Microwave popcorn

A good fit if: you want to prepare a ready-made bag in the microwave.

Bear in mind: you’ll need a microwave and should follow the instructions for the specific variety.

Ready-to-eat popcorn

A good fit if: you want to open the bag and serve the popcorn straight away.

Bear in mind: seeing salt or sea salt on the packaging doesn’t tell you how much fat the specific variety contains.

If you’re choosing popcorn for a film night and want to keep the fat content down, consider the nutritional information for the exact variety, how it’s prepared, your portion size and the flavour.

For a general popcorn reference, Voedingscentrum gives 1.6 g of fat and 154 kcal per 40 g bowl. This doesn’t apply to every supermarket variety, nor is it a recommended portion size. Check whether the nutritional information refers to dry corn or prepared popcorn. If you pop it yourself, include any added ingredients too.

What to consider What should you check? Who should pay particular attention?
Fat in your portion Fat per 100 g, whether the nutritional information applies to the product dry or prepared, and any additions. If I want to know how much fat is in my prepared portion, I compare the same quantity and include any added oil. Around 36% of consumers rank fat content as their top purchase priority.
Ease of preparation Preparation method, equipment required, pack size and instructions for use. If I want to keep preparation to a minimum during a film night, I focus on how the popcorn is made. Around 29% of consumers rank ease of preparation as their top priority.
Portion size Energy per 100 g, the weight of your own portion and whether the nutritional information applies to the prepared product. If I want to know what’s in my bowl, I weigh out my portion rather than counting the whole bag as one serving. Around 21% of consumers prioritise energy per portion.
Flavour Ingredients in the seasonings, any allergens and how much you add. If I want to choose the flavour myself, I check which seasonings will work and how much to use. Around 14% of consumers rank flavour as their top priority.

Common choices that can be misleading

  • Assuming general nutritional information applies to every bag

    The general reference from Voedingscentrum doesn’t automatically apply to a specific supermarket variety. Albert Heijn recommends checking the packaging, as product ingredients and nutritional information can change.

    Check the label for the exact variety and calculate based on the amount you actually eat.

  • Assuming a pack is one personal portion

    A multipack or microwave bag shows the pack quantity, not how much you’ll eat during a film night.

    Divide the prepared popcorn into portions and weigh your bowl if you want to compare quantities.

  • Forgetting to count added oil when popping corn yourself

    When you prepare popcorn yourself, any additions affect what’s in your finished portion. Looking only at the dry corn won’t give you the full picture.

    Measure out the cooking oil and assess the prepared popcorn, including any additions.

Popular popcorn brands

Albert Heijn

The supermarket listings reviewed include AH Biologisch Popcorn mais and AH Zoute popcorn.

  • The product listings distinguish loose popcorn kernels from salted popcorn.
  • These product details don’t support positioning the brand as a whole as offering lower-fat popcorn.

Jumbo

The products reviewed include dried popcorn kernels, salted popcorn and a salted microwave variety.

  • The product listings make the different preparation methods easy to identify.
  • The warning about restarting the microwave applies to Jumbo Magnetron Popcorn Zout; the product listings don’t show that it’s lower in fat.

Lidl

Lidl lists Snack Day Popcorn zeezout in a 200 g pack.

  • The Dutch product page identifies the sea salt variety and pack size.
  • The product listing doesn’t compare fat content or prove a lower-fat benefit.

ALDI

The Dutch product page identifies SUN SNACKS Zoute popcorn in a 100 g pack.

  • The product name and pack size help you identify the variety.
  • The product name alone doesn’t tell you anything about its fat content.

Popcorn products at Joybuy

This Joybuy selection includes microwave popcorn for anyone who wants to prepare popcorn in the microwave for a film night.

Pop Corn 3 x 100g

Pop Corn 3 x 100g

Suitable if you want to prepare popcorn in the microwave for a film night.

Pack size: 3 x 100g.

Joybuy

Frequently asked questions

How do I compare the fat content of popcorn?

Compare the nutritional information for the exact varieties on a like-for-like basis, for example per 100 g, and check whether it applies to dry corn or prepared popcorn. If you pop it yourself, include any additions and, if needed, calculate based on the weight of your own portion.

Is salted or sea salt popcorn automatically low in fat?

No. The words salt or sea salt describe the flavour, not how much fat the specific variety contains. Check the nutritional information on the packaging.

How can I flavour popcorn I’ve popped myself?

Voedingscentrum recommends adding herbs and spices after taking the pan off the heat. For a sweet flavour, it suggests cinnamon or speculaas spices.

Can I restart the microwave if I’ve interrupted cooking?

The product information for Jumbo Magnetron Popcorn Zout 3 x 90 g says not to. This instruction applies to that variety; for other products, follow the directions on their own packaging.

How should I store loose popcorn kernels?

Jumbo recommends storing its Popcorn Maïs 500 g in a cool, dry and dark place. Check your product’s packaging for storage and use instructions after opening.