Who is this relevant to?

Students looking to choose an option with less sugar

You want a stroopwafel to enjoy between moving jobs, but first you want to know what a claim about less sugar is based on.

Students stocking up for a move

You want to know how many stroopwafels and portions are in a pack, so you can choose an amount to suit your moving days and your new room.

Shoppers with dietary or allergen requirements

Before buying, you check whether a stroopwafel meets your requirements—for example, if you avoid gluten or need to watch out for wheat, milk or soya.

What should you look for when choosing?

First, check that the ingredients meet any dietary or allergen requirements. Then compare the sugar information and the amount you want to stock up on for your move.

What to consider What to check Who is this for?
Substantiated sugar reduction Check which product the stroopwafel is being compared with, and look at the sugars per 100 g and per portion. If I’m switching specifically to reduce my sugar intake, I want to know what the claim means. For around 50% of consumers, a verifiable reduction is the top priority.
Pack size and portions Check the number of items or portions, the pack weight and the storage advice once opened. If you’re stocking up for several moving days, you’ll want an amount that suits how you plan to use it; for around 30% of consumers, stocking up is the first consideration.
Diet and allergens Read the current ingredient and allergen information; if you need a gluten-free product, check the pack label. A stroopwafel first needs to be suitable for what I can eat, even if I’m also looking for less sugar. Suitability comes first for around 20% of consumers.

Common mistakes

  • Mistaking a regular stroopwafel for a lower-sugar option

    A regular stroopwafel from a supermarket range won’t necessarily make a sugar-reduction claim.

    If less sugar is your main priority, look for both the claim and the product it is compared with on the packaging.

  • Comparing only the reduction percentage

    A percentage reduction in sugar describes a difference from a reference product, not the full nutritional value or the amount you eat at one time.

    Compare the nutritional information on a like-for-like basis: sugars and energy per 100 g, as well as portion size.

  • Checking allergens only after stocking up

    According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain wheat, milk and soya. For its separate Lekker Vrij van Gluten Stroop Wafels, Jumbo displays the Crossed Grain quality mark; this does not establish that the product is lower in sugar.

    Check any dietary or allergen requirements before comparing the sugar information and pack size.

  • Relying on an ingredients list you read earlier

    Ingredients and allergen information can change, which is especially important if you’re buying for someone else in your household too.

    Read the packaging again before eating the stroopwafels.

Brands to consider

Albert Heijn

AH Roomboter minder suiker stroopwafels are an option with a clearly stated basis for comparison.

  • Albert Heijn states that they contain 32% less sugar than AH Roomboter stroopwafels. The pack contains 315 g and 10 portions.
  • The comparison applies to these two AH varieties, not all stroopwafels. The lower-sugar product contains wheat, milk and soya.

Céréal

Albert Heijn lists a product called Céréal Stroopwafels suikerarm.

  • The product name gives you a starting point for checking the nutritional information on the packaging.
  • Check the current sugar content, portion size and ingredients on the pack before comparing this variety with the AH one.

Daelmans

Albert Heijn and PLUS list Daelmans stroopwafels as regular stroopwafels.

  • A familiar reference product if you’re also considering regular stroopwafels.
  • Don’t treat a regular variety as a lower-sugar stroopwafel unless the relevant packaging carries such a claim.

Jumbo

Jumbo lists regular stroopwafels as well as a separate Lekker Vrij van Gluten Stroop Wafels variety.

  • Jumbo displays the Crossed Grain quality mark on that specific gluten-free variety.
  • A gluten-free label doesn’t in itself indicate a sugar reduction; check both separately.

Sondey

Lidl lists Sondey Roomboter stroopwafels as a regular variety.

  • An option to consider if you’re also looking at regular stroopwafels.
  • Don’t infer a lower-sugar claim from the brand name or type of stroopwafel.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Which stroopwafel has a specific claim about less sugar?

Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than AH Roomboter stroopwafels. This comparison says nothing about the sugar content of other brands, so also check the sugars per portion on the packaging.

Can I compare Céréal Stroopwafels suikerarm directly with the AH variety?

Only compare them once you have the current nutritional information and portion size for both varieties. For Céréal, also check the ingredients and allergens if they’re relevant to your choice.

Are lower-sugar stroopwafels also gluten-free?

A claim about less sugar doesn’t tell you that. According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain wheat; Jumbo lists a separate gluten-free stroopwafel variety, for which you’ll need to check the sugar information separately.

How should I store AH Roomboter minder suiker stroopwafels once opened?

Albert Heijn advises storing them in a cool, dry place and putting them in a sealed tin once opened. Also read the storage advice on the packaging before use.