Stallholder looking to compare sugar levels
Looking for a stroopwafel with clear information on sugars per 100 g and the product used as the basis for the reduction claim. For AH Butter Less Sugar Stroopwafels, Albert Heijn provides both details.
Who is this option relevant to?
Stallholder considering a different reduction claim
Wants to assess the claim on Céréal Low-Sugar Stroopwafels, but needs to check the current seller, stock and packaging before adding it to the range. The Albert Heijn product page consulted says this product has been discontinued there.
Seller of unwrapped or warmed stroopwafels
Needs to make sure the product choice fits the way the stall operates. The Netherlands Food and Consumer Product Safety Authority requires allergen information for unpackaged food and safe food handling in line with HACCP or an approved hygiene code.
What should you look for when choosing?
First, compare the sugar claim with the correct reference product. Then check that you can source your chosen variant and that the way you present it at your stall fits your allergen and food safety procedures.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Comparable sugar content | Check the sugars per 100 g and see which regular stroopwafel the claim is compared with. Albert Heijn states that its lower-sugar variant contains 23 g of sugars per 100 g and 32% less sugar than its regular butter stroopwafel. | I want to offer a stall option with a verifiable sugar level, without making a broader comparison than the label allows. For around 42% of consumers, this evidence-based comparison comes first. |
| Different reduction claim and sourcing | For Céréal Low-Sugar Stroopwafels, check the current packaging and whether you can get enough of the same variant. Albert Heijn’s stated claim of 65% less sugars is compared with a standard stroopwafel, not specifically with its regular variant. | A prominent reduction claim appeals to me, but I only want to promise it a place in my stall’s range once I’ve secured the supply. Around 33% of consumers prioritise this claim, along with checking that stock is available. |
| Allergens and working practices | Keep up-to-date allergen information for each variant. If you sell them unwrapped, make sure customers can access this before buying, and follow a food safety plan based on HACCP or an approved hygiene code. | If I sell stroopwafels loose, I want to give customers accurate information and handle the product safely. For around 25% of consumers, practical stall procedures matter most. |
Common mistakes
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Reading ‘less sugar’ as ‘sugar-free’
According to Albert Heijn, AH Butter Less Sugar Stroopwafels still contain 23 g of sugars per 100 g. The claim of 32% less sugar is compared with AH Butter Stroopwafels.
Use the comparison shown on the current packaging and check the nutritional information per 100 g before describing the variant at your stall.
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Choosing a reduction claim without checking supply
Albert Heijn states that Céréal Low-Sugar Stroopwafels contain 65% less sugars than a standard stroopwafel, but its product page also marks the product as discontinued.
Only add this variant to your range once a seller has confirmed the correct packaging and sufficient stock.
Sourcing it another way may take extra time.
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Keeping allergen information only on the outer box
For unwrapped sales, the Netherlands Food and Consumer Product Safety Authority says allergen information must be available before purchase. Information shown only on a closed outer box may not be accessible to customers at your stall.
Make up-to-date information available at the point of sale for every variant, or set up an oral information procedure with the required visible notice and written or electronic information for staff and inspectors.
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Skipping food safety procedures
A product label is no substitute for procedures covering food delivery, storage, display and handling at your stall.
Follow a food safety plan based on HACCP or an approved hygiene code, as required by the Netherlands Food and Consumer Product Safety Authority.
Brands to consider
AH
AH’s own-brand Butter Less Sugar Stroopwafels can be compared with its regular butter stroopwafel.
- Albert Heijn states that it contains 32% less sugar than its regular variant and 23 g of sugars per 100 g.
- The variant still contains sugar and glucose-fructose syrup. When sourcing it, also check the current ingredients and allergens, including wheat, milk and soya.
Céréal
According to Albert Heijn’s product page, Céréal Low-Sugar Stroopwafels have a claim of 65% less sugars than a standard stroopwafel.
- The packaging claim offers a different comparison to assess from that of the AH own-brand variant; check which reference product is named.
- Albert Heijn marks this product as discontinued on its product page. The listed ingredients include fructose and isomalt; also check the current label for allergens, including wheat, milk, egg and soya.
Daelmans
The Daelmans stroopwafel reviewed is a standard variant for anyone who wants to offer a classic stroopwafel alongside a separate lower-sugar option.
- Albert Heijn states that this variant contains 38 g of sugars per 100 g, making it possible to assess its sugar content separately.
- This is not a lower-sugar variant. Before selling it, check the current ingredients and allergens, including wheat, milk and soya.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Does ‘less sugar’ mean that a stroopwafel is sugar-free?
No. According to Albert Heijn, AH Butter Less Sugar Stroopwafels contain 23 g of sugars per 100 g. The ‘32% less sugar’ claim compares this variant with AH Butter Stroopwafels; don’t use it to describe the product as ‘sugar-free’.
What allergen information should I provide for unwrapped stroopwafels?
Give customers information about the allergens present before they buy. The Netherlands Food and Consumer Product Safety Authority says that information on the 14 specified allergens must be available for unpackaged food; for cereals containing gluten and nuts, you must name the specific type. Use the current label as the basis for information on every stroopwafel variant you sell.
Can I provide allergen information verbally at my stall?
Yes, subject to conditions set by the Netherlands Food and Consumer Product Safety Authority. You must be able to provide the information directly before purchase, it must be available in writing or electronically to staff and inspectors, and a visible notice at the point of sale must tell customers they can ask for it.
Do I need to follow HACCP procedures for stroopwafels at a Dutch doughnut stall?
Yes. According to the Netherlands Food and Consumer Product Safety Authority, when selling or handling food you must follow a food safety plan based on HACCP or an approved hygiene code. This is in addition to the information on the product packaging.
What permit do I need for my Dutch doughnut stall?
It depends on the pitch and where you plan to sell. The Chamber of Commerce advises market stall operators that permits and food safety rules may apply; ask the local council for the area where you plan to set up which regulations apply there.