Who might find this choice relevant?

Runners looking for a lower-sugar snack

You’re looking for a familiar stroopwafel to enjoy as a planned snack and want to compare its sugar content with a standard version. Albert Heijn states that its Roomboter minder suiker stroopwafels contain 32% less sugar than its standard Roomboter stroopwafels.

Runners planning food for long training sessions

You want to know how many carbohydrates a serving provides and whether it’s practical to eat and drink on the move. For long endurance sessions, a lower-sugar claim alone doesn’t answer those questions.

Runners mindful of tolerance or allergens

You want to take serving size, fat, fibre and ingredients into account before or during a run. Check the latest packaging if any allergens are a concern, and don’t try a stroopwafel for the first time on race day.

What should you look for?

For marathon training, a lower-sugar stroopwafel, a standard stroopwafel and sports nutrition are different choices. First decide whether you’re looking for a snack or food to fuel a long session.

Lower-sugar stroopwafel

A good choice when: Your main aim for a planned snack is to have less sugar than in a comparable standard stroopwafel.

The trade-off: Less sugar doesn’t tell you how many carbohydrates a serving provides or how well you’ll tolerate it while running.

Standard stroopwafel

A good choice when: You want a standard stroopwafel and can try the portion and timing in advance.

The trade-off: A carbohydrate figure per 100 g doesn’t make one stroopwafel a complete eating and drinking plan for a marathon.

Sports drink, gel or bar

A good choice when: You want to plan your carbohydrate intake during a long, intense session.

The trade-off: According to the Voedingscentrum, sports nutrition isn’t necessary as standard. Make your choice based on the duration and intensity of your session, and your hydration plan.

What to considerWhat to check when buyingWho it matters to
Less sugar Compare it with the standard version named and check the sugars and total carbohydrates per 100 g and per serving. If I have a stroopwafel as a snack, I want to know whether the sugar reduction is compared with the standard version I’d otherwise choose. For around 42% of consumers, less sugar is the priority.
Carbohydrates on the go Check the carbohydrates per serving and work out how eating and drinking fit into your training plan. During a long, intense training session, I want to plan what I eat on the move rather than rely on a single biscuit. Around 33% of consumers prioritise carbohydrates that are practical to use.
Tolerance and allergens Check the serving size, fat, fibre and allergens on the latest packaging, and try eating it during a training session. Just before or during a run, I want to choose a serving with ingredients I know and have tried before. This is the most important factor for around 25% of consumers.

Common mistakes

  • Reading ‘less sugar’ as ‘suitable for running’

    Albert Heijn states that its Roomboter minder suiker stroopwafels contain 26 g of fibre and 17 g of fat per 100 g. The Voedingscentrum advises against large portions and products high in fat or dietary fibre just before exercise.

    Compare the full nutritional information and serving size. Try the stroopwafel during a regular training session first.

  • Relying on one stroopwafel for a long endurance session

    A nutrition label showing values per 100 g doesn’t tell you how many carbohydrates you’ll get from one stroopwafel. Drinking also needs attention during long sessions.

    Plan food and drink together based on the duration and intensity of your session, and practise your plan before using it in a race.

  • Treating an old online label as definitive

    Ingredients and nutritional values in stroopwafels can change. This is particularly important if you need to avoid an allergen or are relying on a specific formulation.

    Check the latest packaging when you buy, even if you’ve seen the same product name before.

  • Assuming a sugar-free version you found is available

    Albert Heijn marks the product page for Céréal Stroopwafels suikerarm as ‘Discontinued’.

    Check current availability before planning to use this version. Then compare any alternative using its full label.

Brands compared

Albert Heijn

The own-brand range includes a lower-sugar stroopwafel and a standard butter stroopwafel for comparison.

  • According to Albert Heijn, the lower-sugar version contains 32% less sugar than AH Roomboter stroopwafels. The labels list 23 g and 34 g of sugars per 100 g respectively.
  • The lower-sugar version also lists 44 g of carbohydrates, 26 g of fibre and 17 g of fat per 100 g. Compare the serving size and check the latest ingredients and allergen information when you buy.

Céréal

A stroopwafel to consider if you’re comparing sugar content, provided the version is available.

  • Albert Heijn’s product page states that Céréal Stroopwafels suikerarm contains 65% less sugar than a standard stroopwafel.
  • Albert Heijn marks this version as ‘Discontinued’. Check availability and the full nutritional information before comparing it with another stroopwafel per serving.

Daelmans

Standard and mini stroopwafels to compare by size and nutritional information, not as lower-sugar versions.

  • Albert Heijn lists a serving of four Daelmans Mini’s (32 g) and 66 g of carbohydrates per 100 g. PLUS lists 67 g of carbohydrates per 100 g for Daelmans Originele Stroopwafels.
  • The mini size doesn’t change the ingredients by itself: check the latest packaging for wheat, milk and soya, among other things.

Jumbo

An own-brand option for comparing standard stroopwafels; Jumbo’s range also includes Jumbo Lekker Vrij van Gluten Stroop Wafels.

  • The named gluten-free version gives consumers who need to avoid gluten a specific product name to check.
  • Check the ingredients, allergens, sugars and carbohydrates on the specific packaging before comparing it with a lower-sugar stroopwafel.

Stroopwafels at Joybuy

This is a standard stroopwafel for a planned snack. Check the serving size and nutritional information if you want to eat it around a training session; the product name doesn’t mention a sugar reduction.

Kanjers Extra Delicious stroopwafels, 10 pieces

Kanjers Extra Delicious stroopwafels, 10 pieces

If you’re looking for a standard stroopwafel as a planned snack, this pack contains 10 pieces. Check the pack for the weight and nutritional information per serving before adding one to your training plan.

View at Joybuy

Frequently asked questions

Is a lower-sugar stroopwafel automatically suitable fuel for a marathon?

No. Less sugar alone tells you nothing about the carbohydrates per serving or what you’ll tolerate while running. Albert Heijn states that its Roomboter minder suiker stroopwafels contain 44 g of carbohydrates, 26 g of fibre and 17 g of fat per 100 g. The Voedingscentrum advises avoiding products high in fat or dietary fibre just before exercise.

When do carbohydrates become important during a long training run?

For long, intense endurance sessions, it can be useful to plan your carbohydrate intake while running. For endurance sessions lasting 1 to 2.5 hours, the Voedingscentrum recommends 30–60 g of easily absorbed carbohydrates per hour. Consider the duration and intensity of your session, and practise your hydration plan too, rather than assuming one stroopwafel will be enough.

Can I eat a stroopwafel just before running?

It depends on the serving size, timing and what you can tolerate. The Voedingscentrum advises against large portions and foods high in fat, protein or dietary fibre just before exercise. So try a stroopwafel during a regular training session, not for the first time on race day.

Which allergens should I check in stroopwafels?

Check the latest packaging for the specific stroopwafel. The AH versions reviewed list milk, cereals containing gluten, soya and wheat, among other allergens; the Daelmans Mini’s reviewed list wheat, milk and soya. Ingredients and allergen information can change.

What does ‘less sugar’ mean on a stroopwafel?

The claim calls for a comparison with a named product; it doesn’t mean you should assume the stroopwafel provides more suitable carbohydrates for running. Albert Heijn compares its Roomboter minder suiker stroopwafels with its standard Roomboter stroopwafels and states that they contain 32% less sugar. The European Commission says that nutrition claims are only permitted if they appear in the Annex to Regulation (EC) No 1924/2006 and meet the applicable conditions. Assess the specific packaging against the stated comparison and the full nutritional information.