Who is this option for?

Organisers keeping an eye on sugar

You’re looking for stroopwafels to hand out, but don’t want to rely on the words ‘less sugar’ alone. The amount of sugars per 100 g and the product used for comparison can help you assess the claim.

Organisers checking dietary needs and allergens

You’re handing out treats to a group where allergies or dietary requirements may need to be considered. Check the ingredients and allergens for each variety you choose; gluten-free or plant-based doesn’t automatically mean lower in sugar.

Organisers planning how to hand out treats

You want to know how many stroopwafels you can hand out and whether the size is right for your Easter egg hunt. The number of pieces and serving size are useful to know, alongside the nutritional information per 100 g.

What should you look for when choosing?

When choosing stroopwafels for an Easter egg hunt, start by checking the sugars per 100 g. Then consider which allergens are relevant to your group and how many individual treats you’ll need.

What to consider What to check when buying Who is this most important for?
Sugars and nutritional value Compare ‘of which sugars’ per 100 g and, if there’s a sugar-reduction claim, check which stroopwafel it’s being compared with. If I want to hand out treats with less sugar, I want to know what’s actually in the stroopwafel. This would be the main consideration for around 50% of consumers.
Allergens and dietary requirements Find out which needs are relevant and read the allergen declaration for the exact variety. When handing out treats to a mixed group, I want to avoid giving someone a treat they can’t have. This would be the main consideration for around 30% of consumers.
Portions and handing out treats Check the number of pieces, size and serving size before working out how many you’ll need. For an Easter egg hunt, I want to be able to count and share out the treats easily. This would be the main consideration for around 20% of consumers.

Common mistakes

  • Taking ‘less sugar’ to mean ‘sugar-free’

    A sugar-reduction claim compares one product with another; it doesn’t mean the product contains no sugar. Albert Heijn lists 23 g of sugars per 100 g for its butter stroopwafels with less sugar.

    Read the ‘of which sugars’ line and check which product the claim is based on.

  • Overlooking other allergens in a dietary alternative

    Jumbo’s Lekker Vrij gluten-free stroopwafels also contain egg and lupin, and may contain nuts and sesame. A dietary label won’t answer every question about allergens.

    Ask which allergens are relevant beforehand and check the packaging of the variety you plan to hand out.

  • Assuming a bigger pack means less sugar

    Lidl lists 12 Sondey butter stroopwafels weighing 480 g. This packaging information can help you plan how many to hand out, but it doesn’t tell you how much sugar they contain.

    Compare the packaging and nutritional information separately: use the number of pieces for planning and sugars per 100 g to compare products.

  • Relying on an old product listing

    Albert Heijn lists Céréal low-sugar stroopwafels as discontinued. An old product listing isn’t a reliable basis for assuming it’ll be available when you need it.

    Before buying, check that the exact variety is available and read the information on the packaging.

Brands and product ranges compared

These examples help you distinguish between different product features. A brand name alone won’t tell you whether a stroopwafel contains less sugar or suits your group’s dietary requirements.

Albert Heijn

AH butter stroopwafels with less sugar are a variety compared with other products in the brand’s butter range.

  • Albert Heijn lists 32% less sugar than AH butter stroopwafels, 23 g of sugars per 100 g and 10 pieces weighing 31.5 g each.
  • The listed allergens include wheat and gluten, milk and lactose, and soya.

Céréal

According to its listing at Albert Heijn, Céréal low-sugar stroopwafels have a sugar-reduction claim compared with a regular stroopwafel.

  • Albert Heijn lists a claim of 65% less sugar and names fructose and isomalt among the ingredients.
  • Albert Heijn lists this variety as discontinued. The listed allergens are egg, milk, soya and wheat.

Jumbo Lekker Vrij

Lekker Vrij gluten-free stroopwafels are worth considering if you need a gluten-free treat.

  • Jumbo lists the Crossed Grain trademark for this variety.
  • Jumbo lists 42.4 g of sugars per 100 g, egg and lupin, and possible traces of nuts and sesame.

Daelmans

The Daelmans stroopwafels listed by PLUS offer a point of comparison with a classic butter variety.

  • PLUS lists butter, cinnamon, vanilla and a 50% syrup filling for this variety.
  • PLUS lists 38 g of sugars per 100 g and the allergens wheat and gluten, soya and milk.

Sondey

The Sondey butter stroopwafels listed by Lidl are a regular butter variety.

  • Lidl lists a pack of 12 weighing 480 g, which can help you plan how many stroopwafels to hand out.
  • If you’re choosing based on sugar content, use the nutritional information on the exact pack rather than relying on the number of pieces or pack weight alone.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean a stroopwafel is sugar-free?

No. ‘Less sugar’ means the product is being compared with another product. For example, Albert Heijn lists 32% less sugar than its regular butter stroopwafels, but the lower-sugar variety still contains 23 g of sugars per 100 g.

How do I compare stroopwafels with different serving sizes?

Start by comparing the nutritional values per 100 g. The Netherlands Nutrition Centre recommends using this basis to compare labels. Then check the serving size and number of pieces when deciding what to hand out during your Easter egg hunt.

Does a gluten-free stroopwafel also contain less sugar?

You can’t tell from the ‘gluten-free’ label. Jumbo lists 42.4 g of sugars per 100 g for its Lekker Vrij gluten-free stroopwafels. Check the sugar content separately from the dietary label.

Which allergens should I check when handing out treats to a group?

Check the packaging of each variety you choose for any allergens relevant to the people taking part. The products discussed here include wheat and gluten, milk and lactose, soya, egg and lupin. Jumbo also lists possible traces of nuts and sesame for its Lekker Vrij stroopwafels.