Who is this choice relevant to?

Buffet planner looking to cut down on sugar

You want a familiar stroopwafel to serve with coffee or on the dessert buffet, but you also want to know how much sugar each biscuit contains. The Netherlands Nutrition Centre recommends comparing products per 100 g; the portion size then helps you decide what to serve.

Host with an allergy list

If a guest needs to avoid gluten or other allergens, reducing sugar is not the only consideration. Check the ingredients and allergens for each variant: a gluten-free stroopwafel may still contain other allergens.

Planner who wants to shop in good time

You want to know how many biscuits you need before Boxing Day and whether your chosen variant can be delivered. Check availability again when you order, especially if you’re looking for a particular lower-sugar stroopwafel.

What should you look for when choosing?

First compare the sugars per 100 g and per biscuit. Then check that the ingredients are suitable for your guests and that you can get the quantity you need in time.

What to consider What should you check? Who does this matter to?
Sugars per biscuit Compare the sugars per 100 g and check how much one biscuit weighs. If a product claims to contain less sugar, also check which product it is being compared with. If I want to offer less sugar on the buffet, I need to know what the reduction means for the biscuit I’m serving. Sugar reduction is a top priority for around 45% of consumers.
Allergens Read the current ingredients and allergen information, including any warnings about traces. If a guest needs to avoid certain ingredients, I want to be able to set out a suitable option separately. Around 33% of consumers prioritise this suitability.
Quantity and delivery Check the number of biscuits, best-before date, current stock and delivery time. Once the buffet is planned, I want to be able to prepare enough portions without relying on an uncertain delivery. This practical consideration is a top priority for around 22% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    A relative reduction doesn’t tell you how much sugar the stroopwafel itself contains. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 23 g of sugars per 100 g.

    Use the nutrition table to compare products per 100 g, then check the weight of the biscuit you’re serving.

  • Planning around a specific variant without checking availability

    On 7 October 2026, Albert Heijn listed Céréal Stroopwafels suikerarm as discontinued. A product listing therefore doesn’t guarantee that you’ll be able to order the biscuits for your buffet.

    When ordering, check the stock, delivery time and best-before date. Only then decide how many portions to plan around this variant.

  • Confusing gluten-free with low-sugar or allergen-free

    Jumbo states that Jumbo Lekker Vrij van Gluten Stroop Wafels contain 42,4 g of sugars per 100 g. According to the product information, this variant contains egg and lupin and may contain nuts and sesame.

    Choose a gluten-free stroopwafel when gluten is the relevant restriction. Also check the other allergens on the packaging and, if necessary, keep the option separate when serving.

Brands and product ranges to compare

Albert Heijn

The own-brand AH Roomboter minder suiker stroopwafels are worth considering if you’re looking for a stroopwafel with an explicit comparison against a regular variant.

  • Albert Heijn states that they contain 32% less sugar than AH Roomboter stroopwafels, and provides a serving size and nutritional values.
  • According to Albert Heijn, this variant contains 23 g of sugars per 100 g. Check the current packaging for ingredients and allergens too.

Céréal

Céréal Stroopwafels suikerarm is a separate variant which Albert Heijn lists as being compared with a regular stroopwafel.

  • Albert Heijn’s product listing states that it contains 65% less sugar than a regular stroopwafel.
  • On 7 October 2026, Albert Heijn listed this variant as discontinued. Only base your buffet plans on it if you can check its current availability and packaging.

Jumbo Lekker Vrij

Jumbo Lekker Vrij van Gluten Stroop Wafels are a separate option for a guest who needs a gluten-free stroopwafel, not a choice for reducing sugar.

  • Jumbo states that this variant carries the gluten-free Crossed Grain trademark.
  • Jumbo states that it contains 42,4 g of sugars per 100 g. The product information also lists egg and lupin, and says it may contain nuts and sesame.

Daelmans

Daelmans Original Stroopwafels are a regular stroopwafel option if you’d like to serve a classic version alongside a lower-sugar variant.

  • PLUS lists Daelmans Original Stroopwafels as regular stroopwafels.
  • Compare the nutritional values separately before presenting this variant as a lower-sugar alternative.

Stroopwafels on Joybuy

Related products will be available soon.

Frequently asked questions

Do ‘less sugar’, ‘low sugar’ and ‘sugar-free’ mean the same thing?

No, these terms don’t mean the same thing. ‘Less sugar’ compares one product with another: Albert Heijn states that its butter stroopwafel with less sugar contains 32% less than AH Roomboter stroopwafels, but the variant still contains 23 g of sugars per 100 g. So check the nutrition table and portion size too.

How much sugar does one AH Roomboter minder suiker stroopwafel contain?

Based on the 23 g of sugars per 100 g and 31,5 g per biscuit stated by Albert Heijn, one biscuit contains around 7,25 g of sugars. Check the values on the packaging when you buy them.

Can a gluten-free stroopwafel also be the lower-sugar option?

You can’t tell from the ‘gluten-free’ label. Jumbo states that Jumbo Lekker Vrij van Gluten Stroop Wafels contain 42,4 g of sugars per 100 g; compare this value separately if your aim is to reduce sugar. Check the other allergens too, including the listed egg and lupin.

What should I look for when a product makes a claim on its packaging?

As well as the claim, read the nutrition table, ingredients list and any comparison with another product. The Netherlands Food and Consumer Product Safety Authority states that voluntary food information must not be misleading, confusing or ambiguous; the Netherlands Nutrition Centre recommends comparing products per 100 g.