What should you look for when choosing?
First compare the sugars per 100 g and per biscuit. Then check that the ingredients are suitable for your guests and that you can get the quantity you need in time.
| What to consider |
What should you check? |
Who does this matter to? |
| Sugars per biscuit |
Compare the sugars per 100 g and check how much one biscuit weighs. If a product claims to contain less sugar, also check which product it is being compared with. |
If I want to offer less sugar on the buffet, I need to know what the reduction means for the biscuit I’m serving. Sugar reduction is a top priority for around 45% of consumers. |
| Allergens |
Read the current ingredients and allergen information, including any warnings about traces. |
If a guest needs to avoid certain ingredients, I want to be able to set out a suitable option separately. Around 33% of consumers prioritise this suitability. |
| Quantity and delivery |
Check the number of biscuits, best-before date, current stock and delivery time. |
Once the buffet is planned, I want to be able to prepare enough portions without relying on an uncertain delivery. This practical consideration is a top priority for around 22% of consumers. |
Stroopwafels on Joybuy
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Frequently asked questions
Do ‘less sugar’, ‘low sugar’ and ‘sugar-free’ mean the same thing?
No, these terms don’t mean the same thing. ‘Less sugar’ compares one product with another: Albert Heijn states that its butter stroopwafel with less sugar contains 32% less than AH Roomboter stroopwafels, but the variant still contains 23 g of sugars per 100 g. So check the nutrition table and portion size too.
How much sugar does one AH Roomboter minder suiker stroopwafel contain?
Based on the 23 g of sugars per 100 g and 31,5 g per biscuit stated by Albert Heijn, one biscuit contains around 7,25 g of sugars. Check the values on the packaging when you buy them.
Can a gluten-free stroopwafel also be the lower-sugar option?
You can’t tell from the ‘gluten-free’ label. Jumbo states that Jumbo Lekker Vrij van Gluten Stroop Wafels contain 42,4 g of sugars per 100 g; compare this value separately if your aim is to reduce sugar. Check the other allergens too, including the listed egg and lupin.
What should I look for when a product makes a claim on its packaging?
As well as the claim, read the nutrition table, ingredients list and any comparison with another product. The Netherlands Food and Consumer Product Safety Authority states that voluntary food information must not be misleading, confusing or ambiguous; the Netherlands Nutrition Centre recommends comparing products per 100 g.