Who is this relevant for?

Party planners looking to limit sugar

You’re comparing chocolate sprinkles for cakes, cupcakes or rolls by their sugar content per 100 g, while also taking sweeteners and packaging warnings into account.

Families looking for a small change

You’d like chocolate sprinkles with a stated sugar reduction compared with a standard variety, but the lowest sugar figure isn’t automatically your choice.

Organisers who want to make serving easy

You’re looking for a choice of varieties or pre-portioned packs for the party, then comparing the nutritional information and allergens for the pack you choose.

What should you look for when choosing?

Before choosing chocolate sprinkles for a birthday party, decide what matters most to you: the sugar content, ingredients for your guests, ease of serving or the quantity you need. Then compare the exact products.

What to consider What to check before buying Who is this most important for?
Sugars per 100 g Compare ‘of which sugars’ per 100 g and check which product a reduction claim is comparing it with. If my main aim is to offer less sugar, the amount in the chocolate sprinkles I choose is my first consideration. Around 36% of consumers prioritise this.
Ingredients and allergens Read the current ingredients list, allergen information and any warning about polyols. If guests need to avoid certain ingredients, I want to know what’s in each variety. Around 29% of consumers prioritise this check.
Portions and party use Check the number of portions and whether the chocolate sprinkles you’ve chosen suit the way you plan to serve them. I want to share chocolate sprinkles easily over cupcakes or party treats, and variety matters to me. This is the main priority for around 21% of consumers.
Quantity needed Compare pack sizes and check the storage instructions in case you have any left over. For a larger party, I want to have enough chocolate sprinkles without ending up with lots left over. Around 14% of consumers prioritise the quantity they need.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    A reduction claim compares products, but doesn’t tell you how much sugar the chocolate sprinkles contain on its own. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag Puur Minder Suiker; Jumbo lists 7.7 g per 100 g for Céréal Hagelslag Puur.

    Check both the comparison behind the claim and the ‘of which sugars’ figure in the nutritional information per 100 g.

  • Choosing based only on the lowest sugar figure

    According to the product information, Céréal Hagelslag Puur contains maltitols and carries a warning that excessive consumption may have a laxative effect.

    Read the ingredients and warning before deciding how much chocolate sprinkles to serve at the party.

  • Assuming a party mix is suitable for every guest

    De Ruijter Kleintjes contains a selection of varieties; the product information lists milk, soya and wheat starch among the ingredients in the relevant parts of the mix.

    If any guests have a food allergy, check the ingredients and allergens on the exact pack you buy.

  • Relying on an online range you looked at earlier

    The product page viewed for Jumbo Hagelslag Melk Minder Suiker 200 g stated that the product was no longer part of the online range.

    Check which variety is available just before ordering, and compare any substitute again by its sugar content per 100 g.

Brands to consider

Céréal

The dark chocolate sprinkles reviewed may be worth considering if a low stated sugar content per 100 g is your priority.

  • Jumbo lists 7.7 g of sugars and 40 g of polyols per 100 g for Céréal Hagelslag Puur.
  • The product contains soya, may contain milk and carries a warning about a possible laxative effect if consumed excessively.

Albert Heijn

AH Hagelslag Puur Minder Suiker is a dark chocolate own-brand variety with a stated reduction compared with AH Chocolade Hagel Puur.

  • Albert Heijn states that it contains 30% less sugar than its standard dark chocolate variety and 43 g of sugars per 100 g.
  • Compare the sugar content for yourself and check the ingredients and allergens on the current pack.

Jumbo

The Jumbo Hagelslag Melk Minder Suiker reviewed is a milk chocolate variety compared with Jumbo Hagelslag Melk.

  • The product information states that it contains at least 30% less sugar than the standard Jumbo milk chocolate variety, and 42.6 g of sugars per 100 g.
  • The page viewed for the 200 g pack stated that it was no longer part of the online range. Check current availability and the allergens on the exact pack.

De Ruijter

De Ruijter Kleintjes may be worth considering when pre-portioned servings and variety matter more than a stated sugar reduction.

  • Albert Heijn describes Kleintjes as a pack containing eight portions and suggests cupcakes as one way to use them.
  • Check the ingredients for each variety in the mix. Albert Heijn lists 64 g of sugars per 100 g for standard De Ruijter Chocoladehagel Puur; this isn’t the nutritional value for the Kleintjes mix as a whole.

Kiekeboe / ALDI

Kiekeboe Hagelslag Puur may be a useful pack size if you need chocolate sprinkles for a large number of guests.

  • ALDI Netherlands lists a 600 g pack.
  • If you need to limit sugar, compare the nutritional information on the exact pack before considering this variety.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Does ‘less sugar’ mean the same as sugar-free?

No. For the chocolate sprinkles reviewed, ‘less sugar’ refers to a comparison with another product: Albert Heijn states that AH Hagelslag Puur Minder Suiker contains 30% less sugar than its standard dark chocolate variety, but it still contains 43 g of sugars per 100 g. So check the sugar content per 100 g as well as the claim.

Why do sweeteners matter in lower-sugar chocolate sprinkles?

Because the ingredients and usage warnings should also inform your choice. Jumbo lists maltitols and 40 g of polyols per 100 g for Céréal Hagelslag Puur; the pack warns that excessive consumption may have a laxative effect.

Which allergens should I check for a birthday party?

Check the allergen information on every pack you buy, even if you’re serving several varieties of chocolate sprinkles. Milk, soya and wheat are among the allergens listed for the varieties reviewed; the Netherlands Food and Consumer Product Safety Authority states that allergens must be listed on the labels of pre-packed foods.

Can I use lower-sugar chocolate sprinkles on cupcakes?

You can use chocolate sprinkles as a cupcake topping, but that doesn’t tell you the sugar content of a particular variety. Albert Heijn suggests cupcakes as one way to use De Ruijter Kleintjes; if you’re looking for a lower-sugar variety, compare its nutritional information and ingredients separately.

Is online nutritional information enough to choose products for guests?

Use online nutritional information to compare products, then check the label on the product you’ve bought before serving it. That way, your choice for guests is based on the ingredients, allergens and nutritional information for that exact pack.