Who are these choices relevant to?

Parents looking to choose less sugar

You’re looking for an occasional biscuit for your toddler, but want to know what a claim such as ‘less sugar’ is being compared with. A lower sugar value doesn’t automatically make a biscuit suitable as a daily snack; the Netherlands Nutrition Centre advises giving young children biscuits weekly rather than daily.

Parents packing a snack

If you’re packing a snack for childcare or a toddler group, check the allergens on the current packaging and ask what rules apply to food brought in from home. Don’t assume a biscuit contains or doesn’t contain gluten based on its name.

Families considering a zero-sugar option

You want to know what replaces the sugar in a specific product and whether there’s a warning on the packaging. For example, Albert Heijn states that excessive consumption of AH Ontbijtkoek zero may have a laxative effect; this warning doesn’t automatically apply to other products.

What should you look for when choosing?

First decide whether you’re looking for a daily snack or an occasional biscuit. The Netherlands Nutrition Centre lists options such as fruit, vegetables, wholemeal bread and wholemeal crackers for snacks. If you choose a biscuit, check the specific label and consider where you plan to give it to your child.

What to consider What to check before buying Who is this most important for?
Sugar and frequency Compare the sugar value per 100 g with a suitable standard product and decide what portion you plan to give. If I want to give my child a biscuit occasionally, I want to be able to compare the sugar content without making it a daily snack. Around 42% of consumers prioritise this combination of sugar choice and frequency.
Allergens and childcare rules Read the current allergen information and ask which snacks are allowed at the childcare setting or toddler group. If I pack a snack, it needs to meet both the allergen requirements and the childcare setting’s rules. Around 33% of consumers put this first when choosing.
Zero-sugar products and sweeteners Check the ingredients and any warnings; compare the nutritional values per 100 g and per intended portion. If I’m considering a zero-sugar option, I want to know what it contains and how much my toddler will actually have. This is the most important consideration for around 25% of consumers.

Common mistakes

  • Taking a lower-sugar claim as a recommendation for every day

    Choosing a lower-sugar biscuit doesn’t change how often you should give your child biscuits. The Netherlands Nutrition Centre advises giving young children biscuits once a week rather than once a day.

    Save biscuits for occasional treats. If you’re looking for something for a daily snack, consider options such as fruit, vegetables, wholemeal bread or a wholemeal cracker in a shape that suits your child’s eating skills.

  • Comparing only the claim on the front of the pack

    ‘Less sugar’ and ‘light’ are relative claims. On their own, they don’t tell you how much sugar your toddler will get in a portion. The Netherlands Nutrition Centre explains that ‘light’ can refer to energy, fat or sugar compared with a similar product.

    Check what the claim refers to, and compare the nutritional values per 100 g as well as the amount you plan to give.

  • Giving a zero-sugar option without checking the label

    Sweeteners can replace some or all of the sugar. For AH Ontbijtkoek zero, Albert Heijn includes a warning that excessive consumption may have a laxative effect.

    Check the ingredients and warnings on the current packaging of the product you choose. Don’t increase the portion just because of the sugar claim.

  • Forgetting to check allergens when packing a snack

    The Netherlands Food and Consumer Product Safety Authority notes that allergens must be clearly listed on the labels of pre-packed foods. The allergens in one biscuit tell you nothing about those in another variety.

    Check the packaging of the product you’re actually packing, and ask the childcare setting or toddler group in advance about its rules for snacks brought from home.

Brands and ranges to consider

Lotus Biscoff

Regular speculoos biscuits are an option if you’re deliberately looking for a standard biscuit treat, rather than a product specifically made with less sugar.

  • Lotus Bakeries Netherlands describes Original Speculoos as a crunchy biscuit.
  • Don’t treat regular speculoos as evidence that you’ve chosen a reduced-sugar option. Check the nutritional and allergen information on the packaging of the product in question.

Albert Heijn

The range includes several products with sugar-related claims, including AH Digestive 0% suiker and AH Ontbijtkoek zero. Ontbijtkoek is a different type of product from a biscuit.

  • Albert Heijn says AH Ontbijtkoek zero is compared with AH Ontbijtkoek naturel gesneden.
  • The packaging for that ontbijtkoek also carries a warning about a possible laxative effect if consumed excessively. Albert Heijn says that ingredients, nutritional values and allergen information may change, so check the current packaging.

Jumbo

Jumbo lists Ontbijtkoek Minder Suiker in a pack of six and as a sliced variety. If the packaging format matters for packing a snack, compare the correct variety.

  • These two packaging formats give you a clear starting point for comparison.
  • Before buying and using it, check the ingredients, nutritional values and allergens on the packaging of the variety you choose.

Goud Gebakken / ALDI

ALDI lists Koekhappers in a lower-sugar variety; the product information says it contains six individually wrapped biscuits.

  • Individual wrapping makes it clear which biscuit you’re planning to pack.
  • A relative sugar claim doesn’t, by itself, mean a product is suitable as a daily snack. Check what it’s compared with and read the label for the variety you choose.

Lidl

Lidl lists Ontbijtkoek zero as a product available in store only; it isn’t a biscuit variety.

  • If you’re comparing products in store, you can look directly at the packaging of this ontbijtkoek.
  • Check the nutritional values, ingredients, allergens and any warnings on the packaging before deciding whether this variety is suitable for how you plan to use it.

A Joybuy product for an occasional biscuit treat

This biscuit bar is labelled Less Sugar and can be considered when comparing options for an occasional treat. Check the nutritional information, portion and texture for your toddler, and confirm the childcare setting’s rules before packing it.

g'woon Cookie Bars Less Sugar, pack of 6

g'woon Cookie Bars Less Sugar, 6 pieces

For anyone looking to compare a biscuit bar labelled Less Sugar for an occasional treat.

Pack of 6. Check the current packaging for the sugar value per 100 g, what the sugar claim is based on and the allergens.

Before serving, check that the portion and texture are suitable for your toddler. Ask the childcare setting about its rules before packing it.

View at Joybuy

Frequently asked questions

Can lower-sugar biscuits be a daily snack for toddlers?

Don’t make biscuits a standard daily snack just because they have a lower-sugar claim. The Netherlands Nutrition Centre advises giving young children biscuits weekly rather than daily, and lists options such as vegetables, fruit, wholemeal bread and wholemeal crackers for snacks.

What do ‘light’ or ‘less sugar’ on the packaging mean?

These claims need to be compared with another product; looking only at the front of the pack isn’t enough. The Netherlands Nutrition Centre explains that ‘light’ can mean less energy, fat or sugar. Check what the specific claim refers to, and also read the nutritional values per 100 g and per portion.

Should I check for gluten when packing biscuits for childcare?

Check the packaging of the biscuit you’ve chosen for gluten if your child needs to avoid it or the childcare setting has rules about it. Not all biscuits automatically contain gluten; also ask what requirements the childcare setting has for snacks brought from home.

Is a zero-sugar biscuit with sweeteners automatically a better choice for a toddler?

No. The ‘zero’ label doesn’t determine whether a product is suitable for a toddler or for daily use. Read the ingredients, check the intended portion and look for any warnings. For example, Albert Heijn includes a warning about excessive consumption on AH Ontbijtkoek zero.

Which information should I use if the online product page differs from the packaging?

Check the current packaging of the product you’re buying. Albert Heijn warns that ingredients, nutritional values and allergen information listed online may change. This is especially important if you’re choosing the biscuit because of a specific ingredient or allergen.