Who is each option right for?

If you want to keep the sugar figure as low as possible

For you, the main thing to check is the ‘of which sugars’ figure on the label. Biscuits made with sweeteners or polyols may be worth considering; also check the rest of the nutritional information.

If you want a familiar biscuit with your tea

You’d rather choose a familiar biscuit or a lower-sugar stroopwafel than a similar standard version. The sugar content could still be considerably higher than in a biscuit with a very low sugar figure.

If you also check carbohydrates, polyols or allergens

Information about sugar alone isn’t enough to help you choose. You’ll also want to check the carbohydrates, ingredients, warnings and allergens for the specific biscuit.

What should you look for when choosing?

First decide whether you’re looking for the lowest sugar figure or simply a particular type of biscuit to enjoy with your tea. Then compare the nutritional information for products that fit your preference.

What to considerWhat to check before buyingWho it matters to
Sugars Compare ‘of which sugars’ per 100 g and per serving. ‘No added sugars’ doesn’t mean the sugar figure is zero. If I mainly want as little sugar as possible with my tea, I check the figure on the label rather than relying on the wording on the front. For around 33% of consumers, the lowest sugar figure would be the top priority.
Type of biscuit and portion size Check the product type, the weight of each biscuit and what a stated sugar reduction is being compared with. A familiar stroopwafel or biscuit suits me better with tea, even if another biscuit contains less sugar. For around 20% of consumers, that familiar choice would come first.
Carbohydrates and energy As well as sugars, check total carbohydrates and energy per 100 g, and the portion you eat. If I’m also keeping an eye on carbohydrates or energy, I want to know what’s in the whole biscuit, not just how much sugar it contains. For around 27% of consumers, this would be the main consideration.
Polyols and allergens Read the current ingredients and allergen information, and check for any warning about excessive consumption. If I need to avoid certain ingredients or am sensitive to polyols, I check the packaging for the exact version I’m considering. Tolerance or allergens would be the main concern for around 20% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means a low sugar figure

    According to Albert Heijn, Roomboter minder suiker stroopwafels contain 32% less sugar than standard AH Roomboter stroopwafels, but still have 23 g of sugars per 100 g. The reduction is therefore a comparison between two stroopwafels; it doesn’t tell you how this version compares with a biscuit that has a very low sugar figure.

    First compare the sugar content per 100 g, then check the amount per serving.

  • Assuming a low sugar figure means low carbohydrates

    Jumbo lists Céréal Zonder Suikers Kokos as containing 0 g of sugars, but 72 g of carbohydrates and 427 kcal per 100 g. Albert Heijn lists AH Digestive 0% suiker as containing 0.3 g of sugars and 63 g of carbohydrates per 100 g.

    Read the full nutritional information if carbohydrates or energy also matter to your choice.

  • Overlooking polyols and warnings

    Jumbo lists 18 g of polyols per 100 g for Céréal Zonder Suikers Kokos. According to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems; sensitivity varies from person to person.

    Check the ingredients and warnings on the packaging, and bear in mind how many biscuits you eat.

Brands to consider

Céréal

Céréal makes biscuits with a very low stated sugar figure, including varieties sold through Jumbo.

  • Jumbo lists Céréal Zonder Suikers Kokos as containing 0 g of sugars per 100 g.
  • According to Jumbo, the Kokos variety also contains 72 g of carbohydrates and 18 g of polyols per 100 g. For the Speculoos variant with almonds, also check the allergens listed on that specific pack.

Albert Heijn

Albert Heijn offers both a Digestive with a low stated sugar figure and a butter stroopwafel with less sugar than its standard version.

  • Albert Heijn lists AH Digestive 0% suiker as containing 0.3 g of sugars per 100 g; it says Roomboter minder suiker stroopwafels contain 32% less sugar than standard AH Roomboter stroopwafels.
  • According to Albert Heijn, the stroopwafels still contain 23 g of sugars per 100 g. AH Digestive 0% suiker contains wheat.

Verkade

Verkade San Francisco zero is a tea biscuit which Albert Heijn describes as having no added sugar.

  • Albert Heijn’s nutritional information lists San Francisco zero as containing 1.7 g of sugars per 100 g.
  • Here, no added sugar doesn’t mean zero sugars. Also check the listed allergens and the warning about excessive consumption.

Goud Gebakken / Koek & Bakker

These biscuits sold through ALDI are different product types: individually wrapped koekhappers and sliced ontbijtkoek.

  • ALDI says the Goud Gebakken ‘minder suiker’ variety contains 30% less sugar and comes as six individually wrapped biscuits. Koek & Bakker Gesneden Ontbijtkoek Zero is described as having no added sugars.
  • If a specific sugar figure or allergen is important to you, check the nutritional information and ingredients for your chosen variety on the packaging.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Does ‘no added sugar’ mean the same as sugar-free?

No. Albert Heijn says Verkade San Francisco zero has no added sugar, but it also contains naturally occurring sugars and 1.7 g of sugars per 100 g. So if the amount matters to you, compare the ‘of which sugars’ line.

Are biscuits with little sugar also low in carbohydrates?

Not necessarily. Jumbo lists Céréal Zonder Suikers Kokos as containing 0 g of sugars and 72 g of carbohydrates per 100 g. So check total carbohydrates separately, as well as how much you eat.

Why does packaging sometimes warn against excessive consumption?

This may be related to polyols, which are used as sweeteners in some biscuits. According to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems, and sensitivity varies from person to person. Read the warning and ingredients for the biscuit you choose.

Which allergens should I check in these biscuits?

It depends on the specific product. Albert Heijn lists wheat for AH Digestive 0% suiker, and cereals containing gluten, milk and soya for Verkade San Francisco zero. For Céréal Speculoos with almonds, Jumbo lists almonds, barley, egg, milk, soya and wheat, among other allergens. Before buying, read the allergen information on the packaging for the variety you’ve chosen.