Vegan shoppers looking for less fat
You want the same bag to suit a vegan diet and contain demonstrably less fat. A plain flavour name or plant-based ingredients alone are not proof of fat reduction.
Who is this relevant to?
Snackers keeping an eye on portions
You want to know how much fat and energy you’re actually consuming. Compare bags on the same basis, and bear in mind how much you serve yourself.
Vegan nacho and dip fans
You’re looking for chips to serve with dips or as nachos, and want to check the ingredients in both the chips and the toppings. Serving suggestions are not an independent test of the chips.
What should you look for when buying?
First, check the vegan labelling for the exact flavour and the nutritional values per 100 g. Then look at the portion size, energy, salt and packaging to decide what suits your snacking occasion.
| What to consider | What should you check? | Who is this for? |
|---|---|---|
| Fat claim and fat content | Read the claim and compare fat per 100 g. Albert Heijn lists 20 g per 100 g for AH Naturel 200 g and Doritos Naturel 170 g; Jumbo lists 22.2 g for Naturel 300 g. | If I’m mainly looking for a substantiated reduction in fat, I want to be able to assess the claim for the exact variant. Around 40% of consumers say demonstrable fat reduction is their top purchasing priority. |
| Vegan ingredients | Check the labelling and ingredients for the exact flavour; read the allergen information separately. | If vegan suitability is essential for me, I check the specific flavour rather than relying on the brand name. Around 30% of consumers put this reassurance first. |
| Portion size, energy and salt | Compare products per 100 g first, then work out the values for the same amount you plan to eat. EU guidance on nutrition declarations distinguishes between values per 100 g and additional information per portion. | If I want to keep an eye on my energy intake and portion size, I focus on how much I actually eat, not just the portion stated on the packaging. Around 20% of consumers cite portion and energy control as their main consideration. |
| Packaging and how you’ll use them | Choose a pack size that suits your snacking occasion and follow the storage advice on the packaging. Check dips and toppings separately. | If I’m looking for chips to serve with dips or for sharing, I consider the pack size and the extras. Around 10% of consumers give this convenience the highest priority. |
Common mistakes
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Treating plain, vegan and low-fat as if they mean the same thing
These labels answer different questions. Albert Heijn labels AH Tortilla chips naturel 200 g as vegan, but it contains 20 g of fat per 100 g.
Assess vegan suitability and the fat content or claim separately for the exact variant.
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Assuming a smaller serving size on the label means a lighter product
Nutritional values per portion can be difficult to compare when the stated portions differ. EU guidance on nutrition declarations lists values per 100 g and allows additional information per portion.
Compare products per 100 g first, then work out the values for the same portion size in grams.
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Assuming a vegan certification means a product is safe for people with allergies
A vegan label is not an allergen declaration. The Dutch Vegetarian Association makes the same distinction for the V-Label.
If you have an allergy, check the ingredients and allergen warnings on the packaging separately.
Brands to use as a reference
Albert Heijn
Albert Heijn labels the specific variant AH Tortilla chips naturel 200 g as vegan.
- The retailer lists nutritional values for this variant, including 20 g of fat per 100 g.
- Its fat content does not meet the European Commission’s limit for the ‘low fat’ claim on solid foods. This does not automatically tell you anything about other flavours.
Doritos
The Dutch product listing for Doritos Naturel is for a 170 g bag.
- Albert Heijn lists 20 g of fat and 0.71 g of salt per 100 g for this variant.
- The product details for Naturel do not prove that all Doritos flavours are vegan or can carry a reduced-fat claim.
Jumbo
Jumbo lists Tortilla Chips Naturel in a 300 g pack, with maize, sunflower oil and salt as ingredients.
- You can check the ingredients and nutritional values for this specific plain variant.
- Jumbo lists 22.2 g of fat per 100 g; its ingredients and assessment do not automatically apply to other flavours.
Lidl
Lidl Netherlands lists Tortilla chips sweet paprika in a 60 g pack.
- The product listing makes the flavour and pack size clear.
- A 60 g pack is not, by itself, proof of lower fat content. Check the nutritional values and ingredients for the exact pack.
Aldi
ALDI Netherlands lists SUN SNACKS Tortillachips blauwe maïs.
- The product name sets this listing apart by specifying the blue maize used.
- The product name alone does not prove vegan certification or lower fat content; check the exact variant.
Mission
Mission Foods Europe describes a range of round and triangular tortilla chips in different flavours and pack sizes for retail and food service.
- The manufacturer mentions chips for serving with dips and nachos, among other uses.
- European range information does not prove that a specific Dutch variant is vegan or carries a reduced-fat claim.
Joybuy products
These Joybuy products include plain, salted, nacho and seasoned tortilla chips. Check the ingredients and nutritional values for each exact flavour; inclusion in this list does not confirm a reduced-fat claim.
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Doritos Dippers Naturel - 185 g
Could suit vegan snacking if you’re not looking for reduced fat; the product information on Joybuy displays a Vegan icon.
Joybuy lists 20 g of fat per 100 g. The product description suggests serving them with dips, salsa and nachos.
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Santa Maria Tortilla Chips Salted - 475 g
Could be worth considering if you’re looking for salted tortilla chips to serve with dips; check the exact variant if vegan ingredients are essential for you.
Joybuy lists 20 g of fat per 100 g. The product information displays a Vegan icon and lists maize flour (78%), sunflower oil and salt.
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Santa Maria Original Nacho Chips - 185 g
Could suit a nacho or dip occasion; check the exact pack if vegan ingredients are essential for you.
Joybuy lists 20 g of fat per 100 g. The product information displays a Vegan icon and lists maize flour (78%), sunflower oil and salt.
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Doritos Sweet Chili Pepper Tortilla Chips - 44 g
If you’re considering this flavour for vegan snacking, check the ingredients and allergen information on the exact pack first.
Joybuy lists 22 g of fat and 477 kcal per 100 g.
Frequently asked questions
Can a bag containing 20 g of fat per 100 g be described as ‘low fat’?
No. For solid foods, the European Commission sets a maximum of 3 g of fat per 100 g for the ‘low fat’ claim. A product containing 20 g of fat per 100 g is well above that limit.
Does vegan certification mean chips are suitable for someone with a milk allergy?
No, check the allergen information separately. The Dutch Vegetarian Association stresses that the V-Label is not an allergen declaration. If you have an allergy, read the ingredients and warnings on the packaging.
How do I compare tortilla chips with different portion sizes?
First compare the nutritional values per 100 g, then work out the values for the same amount in grams for each product. EU guidance on nutrition declarations distinguishes values per 100 g from additional information per portion.
How should I store an opened bag of tortilla chips?
Follow the storage instructions on the exact pack. Jumbo Naturel 300 g says to store in a cool, dry place; for AH Naturel 200 g, Albert Heijn advises closing the packaging securely after use.
Where can I report a misleading nutrition claim?
In the Netherlands, you can report a nutrition claim on packaging, a website or in a web shop to the NVWA. The NVWA monitors incorrect and prohibited nutrition claims.