Guests mainly looking for less fat
You want to serve crisps on New Year’s Eve and are primarily choosing by the stated fat content per 100 g. If you see a reduced-fat claim, check which product it is being compared with.
Who is this comparison for?
Label-checkers who also watch salt
You don’t want to rely on the front of the packet alone. You compare fat, saturated fat, salt and energy per 100 g, then work out the figures for the portion you plan to serve.
Guests who prioritise flavour and shape
You start with the flavour and type of crisps you want to share. Then you see whether there’s a lower-fat option within that range.
What should you look for when choosing?
Decide what matters most to you for your New Year’s Eve get-together: less fat, the overall nutritional profile, or the flavour and shape you’re after. Then compare specific products on the same basis, per 100 g.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Fat content | Compare the fat per 100 g and check which product is used as the basis for a reduced-fat claim. | If I mainly want less fat, I need to compare two packets on the same basis. For around 42% of consumers, this fat comparison is the main priority when choosing. |
| Other nutritional values | As well as fat, check saturated fat, salt and energy per 100 g and per planned portion. | When I’m serving several snacks, I want to know more than just the fat claim. For around 33% of consumers, comparing the full nutrition label is the main priority. |
| Flavour and shape | Choose the type and flavour you want first, then compare the nutritional information for that specific variety. | I want to share crisps in the flavour and shape I’m looking for. Around 25% of consumers put this preference first when choosing. |
Common mistakes
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Looking only at ‘less fat’
A lower fat content doesn’t automatically tell you about the rest of the nutritional profile. For example, Albert Heijn lists 0.9 g of salt per 100 g for AH Ribbelchips naturel minder vet.
Compare the saturated fat, salt and energy per 100 g too before choosing a flavour.
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Comparing reduction percentages directly
According to Albert Heijn, the claim for Lay’s Oven Baked Naturel is compared with standard potato crisps, while the claim for AH Ribbelchips naturel minder vet refers to standard AH Ribbelchips naturel. So the percentages are based on different comparisons.
Check the reference product for each claim, then compare the stated grams of fat per 100 g.
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Assuming a label serving is the same as your party portion
The serving size on a label may not match how much you put in a bowl. Pringles gives nutritional values per 30 g serving; the Netherlands Nutrition Centre uses a 40 g bowl for its average figures for crisps.
Decide how much you plan to serve and use that amount when assessing the values per portion.
Brands to consider
Lay’s
The Oven Baked range is worth considering if you’re looking for oven-baked potato crisps with a reduced-fat claim.
- For Lay’s Oven Baked Naturel, Albert Heijn lists 13 g of fat, 1.2 g of saturated fat and 0.85 g of salt per 100 g.
- The stated claim of 50% less fat is compared with standard potato crisps. Check the nutritional information for the specific flavour and packet.
Albert Heijn
AH Ribbelchips naturel minder vet is a supermarket own-brand option if you’re looking for ridged crisps.
- Albert Heijn lists 20 g of fat per 100 g and a 35% reduction compared with standard AH Ribbelchips naturel.
- That reduction applies to the stated AH reference product, not to a comparison with all crisps.
Jumbo
Jumbo includes products such as Lay’s Oven Baked and Chio Oven Chips in a shop category for lower-fat crisps.
- The category can help you find specific varieties to compare.
- A shop category doesn’t rank products by their nutritional value. Check the information for the variety you choose.
Pringles
Pringles Original is worth considering if the shape of stackable crisps matters more to you than choosing based on a reduced-fat claim.
- Pringles lists nutritional values for Original per 100 g and per 30 g serving.
- The product information doesn’t position Original as a lower-fat variety and lists 31 g of fat per 100 g.
Oven-baked crisps on Joybuy
These oven-baked varieties offer different flavours for your New Year’s Eve get-together. When choosing, compare the nutritional information on each individual packet. A flavour name or cooking method alone doesn’t tell you how much fat or salt the crisps contain.
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Lay’s Oven Baked Barbecue, 150 g
For anyone looking to serve oven-baked crisps with a barbecue flavour. Check the fat and salt values on the packet for this flavour before comparing it with other varieties.
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Lay’s Oven Baked Natural, 150 g
For anyone looking for an oven-baked variety with a natural flavour to share. Compare the nutritional information per 100 g on this packet with that of the other flavours on the table.
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Chio Oven Chips Sea Salt, 125 g
For anyone looking to serve oven-baked crisps with a sea salt flavour. When comparing them with the 150 g bags, check the values per 100 g, not just the difference in packet weight.
Frequently asked questions
Are lower-fat crisps automatically a healthy snack?
No. A reduced-fat claim compares the fat content with a reference product and doesn’t tell you everything about the nutritional profile. Also check energy, saturated fat, salt and how much you serve.
Should I compare crisps per portion or per 100 g?
Use the values per 100 g to compare products on the same basis. Then consider what the nutritional values mean for the amount you’ll actually put in a bowl; the serving size on the label may be different.
Can Nutri-Score help when comparing lower-fat crisps?
According to Albert Heijn, Nutri-Score can help you compare products of the same type. If you specifically want to assess fat, saturated fat, salt or energy, also read the nutrition table; the score alone doesn’t show these individual values.
Where can I check a reduced-fat claim just before buying?
Check the current packet for the basis of the claim and the nutritional values per 100 g. That way, you can assess the specific flavour you’re buying, even if product information or recipes change.