Who is this choice important for?

Anyone comparing the sugar content of brunch toast

You’re looking for a base for festive toppings and want to know how much sugar different types of toast contain per 100 g. It’s worth checking the salt content separately too: two varieties with the same sugar content can differ in salt.

Anyone catering for a guest with dietary or allergen requirements

If someone needs to eat gluten-free, check the label of the specific product and avoid contact with regular toast when preparing and serving it. If they have a wheat allergy, also check separately whether the ingredients are suitable for them.

Anyone looking for toast to serve with brunch toppings

You want the shape and flavour to complement the toppings, and the toast to stay crisp when served. Check the sugar, salt and allergen information too; a description that says ‘crispy’ doesn’t tell you anything about these.

What should you look for when choosing?

First, compare similar types of toast per 100 g for sugar and salt. Then check the ingredients and any allergens; the shape and flavour will help you decide which toast goes best with your toppings.

What to consider What to check Who it matters to
Sugars Compare similar types of toast per 100 g for sugar, and check the ingredients list for sources of added sugar. If I want to serve less sugar, I don’t want to choose based on different portion sizes. For around 36% of consumers, less sugar would be the main reason for their choice.
Salt Compare salt per 100 g and take the toppings into account. With salty toppings, I want to know how much salt the toast itself adds. Salt would be the first consideration for around 29% of consumers.
Gluten and allergens Check the product label and allergen information; if someone needs to eat gluten-free, avoid contact with regular toast. When I’m serving someone with a dietary or allergen requirement, the specific variety must be suitable, even if another type of toast contains less sugar. Around 21% of consumers would put suitability first.
Toppings and presentation Choose a shape and flavour to suit the toppings, and store opened toast in a dry, sealed container. For a platter of topped bites, I want toast that’s easy to serve and goes well with the topping. For around 14% of consumers, this would be the most important factor in their choice.

Common mistakes

  • Looking only at the sugar content

    A lower sugar content doesn’t tell you anything about the salt content. Albert Heijn lists 3.2 g of sugars and 1.93 g of salt per 100 g for AH Melba toast naturel. For Van der Meulen Melba toast naturel, Albert Heijn also lists 3.2 g of sugars, but 1.3 g of salt per 100 g.

    Compare the nutritional information per 100 g, then read the ingredients list.

  • Assuming gluten-free means better overall

    A gluten-free label answers a specific dietary need; it doesn’t tell you whether the toast contains less salt or sugar. According to the Netherlands Nutrition Centre, people without a relevant medical condition do not need to eat gluten-free.

    If someone needs to eat gluten-free, check the label of the variety you’ve chosen and use separate toppings and cutlery to avoid contact with regular toast.

  • Assuming all toast contains iodised baker’s salt

    According to the Dutch government, the agreement on iodised baker’s salt encourages its use in bread and bread substitutes. This doesn’t mean it’s used in every toast product.

    If the type of salt used matters to your choice, check the ingredients list on the packaging.

  • Assuming every product in a retailer’s range has the same properties

    ALDI Netherlands lists various types of toast, including Sun Snacks Toast and Sun Snacks Melba toast. The names alone don’t tell you the sugar content or allergens of an individual variety.

    Check the nutritional information and allergen details for the product you actually plan to serve.

Brands to consider

Albert Heijn

AH Melba toast naturel is a plain melba toast variety to pair with toppings.

  • Albert Heijn lists 3.2 g of sugars per 100 g for this variety.
  • The same product information lists 1.93 g of salt per 100 g and ingredients including wheat, barley and soya. Check the label if you have dietary or allergen requirements.

Van der Meulen

The brand offers both plain melba toast and a separate rice toast variety.

  • Albert Heijn lists 3.2 g of sugars and 1.3 g of salt per 100 g for Van der Meulen Melba toast naturel.
  • Jumbo labels Van der Meulen Rice Toast Original as gluten-free and lists 3.0 g of sugars and 1.5 g of salt per 100 g. These values and this label apply to that specific rice toast variety, not every product from the brand.

Haust

Haust Krokant Toast is a seasoned toast variety for topped bites.

  • According to Jumbo’s product description, this variety is double-baked in the oven and designed to stay crisp for longer when topped.
  • Jumbo lists 7.2 g of sugars and 1.6 g of salt per 100 g; the ingredients list also includes glucose-fructose syrup and sugar.

ALDI / Sun Snacks

ALDI Netherlands lists products including Sun Snacks Toast and Sun Snacks Melba toast.

  • The varieties offer different types of toast to consider for a brunch.
  • Only choose a variety based on its sugar, salt or allergen content after checking the nutritional information and label for that specific product.

Toast products on Joybuy

This melba toast and rice toast could be good bases for a brunch with toppings. Compare the nutritional information and always check the packaging of your chosen variety if you have dietary or allergen requirements.

Crispy Melba Toast, 240 g pack

Crispy Melba Toast 240 g

For a brunch with toppings, compare the sugar and salt content per 100 g before choosing this toast. If a guest has an allergy, check the allergen information on the packaging, as the available product descriptions differ on this point.

View on Joybuy
Conimex Delverde Melba Toast Round, 100 g pack

Conimex Delverde Melba Toast Round 100 g

This round melba toast is an option for topped brunch bites. If you’re prioritising less sugar, compare the nutritional information per 100 g and check the ingredients list; check the allergen information too if you have dietary requirements.

View on Joybuy
Delverde Classic Melba Toast, 100 g pack

Delverde Classic Melba Toast 100 g

If you’re looking for a melba toast base for toppings, compare the sugar and salt content together in the nutritional information per 100 g. Read the ingredients and allergen information if these affect your choice for a guest.

View on Joybuy
Van Der Meulen Rice Toast Natural, 65 g pack

Van Der Meulen Rice Toast Natural 65 g

Rice toast could be a good option if you’re looking for a different type of toast for your brunch; compare the sugar and salt content per 100 g here too. If someone needs to eat gluten-free, check the label on this pack, and if they have a sesame or soya allergy, check the allergen information separately.

View on Joybuy

Frequently asked questions

Does ‘less sugar’ on a pack of toast mean it’s the right choice for my brunch?

No. Compare the nutritional information for similar types of toast per 100 g and read the ingredients list too. The Netherlands Nutrition Centre advises comparing labels for the same quantity; also check salt and any allergens separately.

Why should I check salt when choosing lower-sugar toast?

Because toast with the same sugar content can still contain different amounts of salt. Albert Heijn lists 3.2 g of sugars per 100 g for both AH Melba toast naturel and Van der Meulen Melba toast naturel, but their salt contents are 1.93 g and 1.3 g per 100 g respectively. Remember to take the toppings into account too.

Can I serve regular melba toast to someone who needs to eat gluten-free?

Don’t assume it’s suitable: check that the variety you’ve chosen is explicitly labelled gluten-free. The plain melba toast varieties described contain wheat and barley; avoid contact with regular toast when preparing and serving them too. If someone has a wheat allergy, you must also check the ingredients specifically for wheat.

Does Dutch toast always contain iodised baker’s salt?

No, don’t assume this is true of every product. The Dutch government describes an agreement that encourages the use of iodised baker’s salt in bread and bread substitutes. If the type of salt used matters to your choice, check the ingredients list for the specific toast.

How can I prepare topped toast without it losing its crispness?

Store the toast in a dry, sealed container and add moist toppings as late as possible. Albert Heijn recommends storing opened AH Melba toast naturel in a sealed tin; check the storage instructions on the packaging of other varieties.