If you’re looking for lower-sugar taaitaai for a large family, start by comparing the sugar content per 100 g with that of regular taaitaai. A smaller portion or an appealing product name doesn’t prove that it contains less sugar. Albert Heijn, Jumbo and PLUS list between 38.594 and 39 g of sugars per 100 g for the regular varieties mentioned, while Albert Heijn lists 36 g for Bolletje taai taai. For a family-sized purchase, also check the pack size, portion information and allergens for the exact product.
You don’t just want to hand out smaller pieces; you want to know how much sugar taaitaai contains per 100 g. Compare the nutritional information for the same type of product. Albert Heijn lists 36 g of sugars per 100 g for Bolletje taai taai; the varieties from Albert Heijn, Jumbo and PLUS mentioned here list between 38.594 and 39 g per 100 g.
You want enough taaitaai for several occasions and need to work out how much there is per portion. Jumbo lists around 36 portions of 14 g in its 500 g pack, with 5.4 g of sugars per portion. The weight of the pack alone says nothing about the sugar content per 100 g.
If a family member needs to avoid certain ingredients, the allergen information for the exact variety is key. For the regular taaitaai products mentioned, Albert Heijn, Jumbo and PLUS list ingredients including wheat, rye or milk. Check the current packaging every time you buy.
Start by comparing the sugars per 100 g in taaitaai. Then check whether the pack size, portion size and allergen information suit your household.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugars per 100 g | Compare ‘of which sugars’ per 100 g with regular taaitaai. Check any sugar claim on the packaging. | If I’m looking for less sugar, I want to be able to confirm a lower amount rather than rely on the product name. For around 33% of consumers, demonstrably less sugar comes first. |
| Pack size | Check the pack weight in grams and decide how many occasions you want one pack to cover. | For several occasions when the family will share, I want to know whether one pack contains enough. Having enough in the pack is the main consideration for around 27% of consumers. |
| Portion size | Check the stated portion weight and, if provided, the sugars per portion as well as per 100 g. | When I hand out taaitaai, I want to be able to work out how much each person gets at a time. Around 20% of consumers give portion control top priority. |
| Allergens | Read the ingredients, allergen statement and any ‘may contain’ information on the exact pack. | If a family member needs to avoid an ingredient, I want to check first whether this variety is suitable. For around 20% of consumers, checking allergens takes priority over other things they want from a purchase. |
That description doesn’t tell you the sugar content. PLUS lists 38.594 g of sugars per 100 g for its Ambachtelijke taai taai koeken.
Use the nutritional information per 100 g to compare taaitaai, and check separately whether a product actually makes a sugar claim.
A larger pack contains more taaitaai, but it doesn’t change the sugar content per 100 g. How much someone gets on each occasion also depends on how much you hand out.
As well as the pack weight, check the sugars per 100 g and the stated portion size, if available.
If someone needs to avoid an allergen, the information must match the exact variety you’ve bought. The regular products from Albert Heijn, Jumbo and PLUS mentioned here list different ingredients and allergens.
Before serving, check the ingredients and allergen information on the pack you’ve bought.
Albert Heijn lists AH Taai taai in a 350 g pack.
Jumbo lists Sint Taai Taai Figuurtjes in a 500 g pack.
PLUS lists Taai taai sint en piet in a 500 g pack and Ambachtelijke taai taai koeken in a 250 g pack.
ALDI lists 500 g packs of Taai-taai in its St Nicholas range.
Compare the ‘of which sugars’ value per 100 g across taaitaai products; according to the Netherlands Nutrition Centre, comparing products per 100 g is the right basis for assessing them side by side. Albert Heijn lists 36 g of sugars per 100 g for Bolletje taai taai, while the regular varieties from Albert Heijn, Jumbo and PLUS mentioned here list between 38.594 and 39 g. A difference between these values doesn’t automatically mean a product has a substantiated ‘less sugar’ claim.
A 500 g pack contains more than a smaller pack, but whether it’s suitable depends on how much taaitaai you want to hand out. The pack size doesn’t reduce the sugar content per 100 g. For example, Jumbo lists 5.4 g of sugars per 14 g portion for its 500 g variety, so check both the pack size and the portion information.
Read the allergen statement on the exact pack, even if you’ve bought the product before. For the regular taaitaai products mentioned, the information from Albert Heijn, Jumbo and PLUS lists ingredients including wheat, rye, cereals containing gluten or milk. Also check for any ‘may contain’ information if it’s relevant to your household.
No. ‘Artisan’ doesn’t indicate the sugar content on its own. PLUS lists 38.594 g of sugars per 100 g for its Ambachtelijke taai taai koeken. Check the nutritional information; the Netherlands Food and Consumer Product Safety Authority explains that nutrition claims about nutrients are covered by European rules.
