Who might this choice be relevant to?

Sportspeople comparing sugar content

You want something sweet after exercise and compare taaitaai by its sugar content per 100 g, rather than relying on wording on the front of the pack.

Sportspeople keeping an eye on their overall protein intake

You’re looking for something to eat after an intense workout that fits in with the rest of your diet. Taaitaai can be a sweet extra, but your regular meal is a separate choice.

Shoppers checking ingredients and allergens

For example, you may be looking for gluten-free taaitaai, or need to check whether a variety contains wheat, rye, milk, oats or nuts. The information on the current packaging is what matters.

What should you look for in taaitaai after exercise?

First compare the sugar content per 100 g, then decide what role the snack will play in your eating occasion. After that, check the ingredients and how much you actually want to eat.

What to consider What to check Who is this important to?
Sugars Compare ‘of which sugars’ and energy per 100 g; check the ingredients list too. I want something sweet after exercise, but prefer to choose based on sugar content rather than a claim on the pack. For around 34% of consumers, lower sugar is the top priority when making this choice.
Protein and eating occasion Check the protein per 100 g and consider whether you’ll also have a regular meal after your workout. After an intense workout, what matters most to me is that what I eat fits in with my overall protein intake. This is the top priority for around 33% of consumers.
Ingredients and allergens Check the current information for cereals containing gluten, milk, oats and nuts, including ‘may contain’ warnings. I need to be able to check whether this taaitaai is suitable for me based on the ingredients I avoid; a ‘gluten-free’ label doesn’t answer all my questions. For around 13% of consumers, this check is the main priority.
Portion and packaging Compare pack size and portion size, but always use the same 100 g basis when comparing nutritional values. I want to be able to choose a small treat after the gym without miscomparing packs of different sizes. For around 20% of consumers, convenience matters most.

Common mistakes

  • Assuming a lower-sugar claim means lower energy

    A lower sugar content doesn’t, by itself, tell you how much energy taaitaai contains. For example, the Albert Heijn product page lists 29 g of sugars and 403 kcal per 100 g for the Consenza variety.

    Check both ‘of which sugars’ and the energy value per 100 g before comparing varieties.

  • Comparing values per portion only

    Portion sizes on packs can vary. The Netherlands Nutrition Centre recommends comparing nutritional values per 100 g so that you assess products on the same basis.

    Compare the values per 100 g first, then consider how much taaitaai you want to eat.

  • Treating taaitaai as a complete post-workout meal

    For their regular taaitaai, the Albert Heijn and PLUS product information lists 5.7 g and 5.852 g of protein per 100 g respectively. The Netherlands Nutrition Centre recommends having a regular main meal after exercise.

    If you’re keeping an eye on your overall protein intake after an intense workout, assess everything you eat on that occasion rather than just the biscuit.

  • Assuming ‘gluten-free’ means ‘free from all allergens’

    The gluten-free Consenza taaitaai lists oats and almonds; the regular varieties mentioned list ingredients including wheat, rye and milk. Which ingredients matter will depend on the individual.

    Check the allergen information for the variety you’re buying, even if the front of the pack seems to fit your diet.

Brands and varieties to compare

Albert Heijn

AH Taai taai is a regular seasonal variety sold in a 500 g pack.

  • The Albert Heijn product page lists 39 g of sugars per 100 g, including 35 g of added sugars, and 5.7 g of protein.
  • The listed ingredients and allergens include wheat, rye and milk. Check the packaging if you avoid these ingredients.

PLUS

PLUS Ambachtelijke taai taai koeken are a seasonal variety sold in a 250 g pack.

  • PLUS lists 38.594 g of sugars and 5.852 g of protein per 100 g; the product page gives it a Nutri-Score of D.
  • The product information lists wheat, rye and milk, and warns that it may also contain oats, egg and nuts.

Consenza

Consenza Taai taai poppetjes are a gluten-free variety sold in a 125 g pack.

  • According to the Albert Heijn product page, this variety contains 29 g of sugars, 8.4 g of protein and 403 kcal per 100 g.
  • This variety contains oats and almonds. So ‘gluten-free’ doesn’t mean you can skip checking for other allergens.

Bolletje

Bolletje taai taai is a regular variety described on an Albert Heijn product page.

  • The product page lists 36 g of sugars and 4.5 g of protein per 100 g.
  • Wheat, rye and milk are listed as allergens. Check the current product information when you buy it.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Does ‘lower sugar’ also mean that taaitaai contains less energy?

No, you can’t tell from the sugar content alone. Also compare the energy per 100 g on the nutrition table; according to the Albert Heijn product page, the Consenza variety contains 29 g of sugars and 403 kcal per 100 g.

Is taaitaai a meal in itself after exercise?

No. If you’re mainly thinking about what to eat after an intense workout, treat taaitaai as a sweet extra. The Netherlands Nutrition Centre recommends having a regular main meal after exercise; don’t assess your overall protein intake based on a biscuit alone.

How do I compare packs of taaitaai with different portion sizes?

Use the nutritional values per 100 g as your basis for comparison, then decide on your own portion. The Netherlands Nutrition Centre recommends using this consistent basis when comparing labels; also check the ingredients and allergens for the variety you choose.

Is gluten-free taaitaai suitable for every allergen check?

No. The Consenza variety is labelled gluten-free, but according to the Albert Heijn product information it contains oats and almonds. Always read the current allergen information for any ingredients you need to avoid.

How should I store an opened pack of taaitaai?

For AH Taai taai, Albert Heijn recommends storing it in a cool, dry place and putting the biscuits in a sealed tin once opened. For other varieties, follow the storage instructions on the pack.