Brunch shoppers watching their sugar intake
You want to serve taai-taai and compare the declared sugar content per 100 g, without mistaking a small difference between labels for a meaningful reduction in sugar.
Who are these choices relevant to?
Brunch shoppers checking allergens
You’re buying for guests and need to check the current packaging to see which allergens and possible traces are relevant to them.
Brunch shoppers looking for a small extra
You want to serve taai-taai alongside other brunch dishes and weigh the pack size against how much you need. You’ll also check that your chosen variety is available around Easter.
What should you look for when buying?
To compare sugar content, start by checking the nutritional values per 100 g for similar taai-taai products. Then check the label for your guests and confirm availability for your brunch date.
| What to consider | What to check | Who is this important for? |
|---|---|---|
| Sugar content | Compare ‘of which sugars’ per 100 g across taai-taai varieties. Don’t infer a reduced-sugar claim from a small difference. | If I want to serve taai-taai but watch my sugar intake, I look for a variety with a lower declared value. This comparison is the top priority for around 50% of consumers. |
| Allergens | Check the current packaging to see which allergens the product contains and which it may contain. | When I’m hosting guests with allergies, I want to know whether the taai-taai I’ve chosen is suitable for them; around 30% of consumers prioritise this check. |
| Pack size and availability | Check the pack size and stock at your local store or in your delivery area, especially around Easter. | For a small Easter brunch, I want to buy the right amount and avoid relying on a seasonal product I might not be able to get. Pack size and availability are deciding factors for around 20% of consumers. |
Common mistakes
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Assuming a lower figure means ‘reduced sugar’
The declared sugar values for the standard taai-taai varieties compared here are very close. A small difference between two labels doesn’t support that claim.
Compare the sugar content per 100 g, and treat any reduced-sugar claim separately from that comparison.
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Relying only on the front of the pack
A name such as ‘traditional’ doesn’t tell you how much sugar the product contains. Nor is a Nutri-Score a substitute for the nutrition table.
Check the sugar content per 100 g, ingredients list and allergen information on the packaging.
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Assuming taai-taai is a standard Easter product
PLUS markets some taai-taai varieties as St Nicholas treats. A product page doesn’t mean the same variety will be available for your Easter brunch.
Check stock at your local store or in your delivery area before counting on a particular variety.
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Skipping the allergen check because it’s a biscuit
Allergens and possible traces vary between taai-taai varieties. The product name alone won’t tell you what you need to know.
Check both ‘contains’ and ‘may contain’ on the current packaging, and don’t choose a variety if the information isn’t suitable for the guest in question.
Brands to consider
Albert Heijn
Albert Heijn describes AH Taai taai as a 500 g pack.
- The product information lists 39 g of sugars and 2.9 g of fibre per 100 g, along with ingredients and allergens.
- Albert Heijn says product information may change, so check the label on the pack you buy.
Jumbo
Jumbo lists St Nicholas taai-taai figures in a 500 g pack.
- For this variety, Jumbo lists 38.6 g of sugars and 3.5 g of fibre per 100 g, with information about allergens and possible traces.
- The St Nicholas variety isn’t an obvious choice for Easter. Check the current stock and packaging.
PLUS
PLUS lists, among other products, 250 g packs of traditional taai-taai biscuits and a separate 500 g St Nicholas and Piet variety.
- PLUS lists 38.594 g of sugars per 100 g for its traditional taai-taai biscuits.
- The varieties come in different pack sizes. Check which one you’re buying and read the nutritional information on that pack.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Does a lower sugar figure prove that taai-taai has reduced sugar?
No. A small difference in sugar per 100 g between two standard taai-taai varieties doesn’t, on its own, support a reduced-sugar claim. Compare the nutritional values to make your own choice, but don’t treat the claim as proven simply because you’ve picked the lowest figure.
Should I compare taai-taai per portion or per 100 g?
Compare similar taai-taai products per 100 g, as the Netherlands Nutrition Centre advises when comparing labels. This keeps the basis the same when pack sizes or stated portions differ. You should also check the ingredients list.
Is Nutri-Score enough to choose taai-taai for brunch?
No. According to the Dutch government, Nutri-Score is used to compare products of the same type. For this choice, you should also check the sugar content per 100 g and the allergens on the current packaging; the score alone won’t tell you whether a product is right for your brunch.
Which allergens should I check when buying taai-taai for guests?
At the very least, check the allergen information on the specific pack you’re buying. The varieties described by Albert Heijn, Jumbo and PLUS list ingredients including wheat, rye and milk or milk protein; possible traces vary by product. Don’t assume a product is suitable for a guest based on its name.