Parents who want to verify that a product contains less sugar
You want to compare the sugars per 100 g and check what any claim on the exact pack means, rather than relying on how sweet a biscuit tastes.
Who is this choice for?
Party organisers looking to hand out a small treat
You’re looking for something familiar for several children and want to decide in advance how much each child will get and what else will be served at the party.
Parents who need to consider allergens
Before buying, you need to know which ingredients and warnings are listed on the pack, so you can check with the parents of invited children what’s suitable.
What should you look for when choosing?
Standard taai-taai biscuits
A good fit when: The traditional biscuit and shaped figures are important, and you want to serve a small portion.
The trade-off: A smaller portion doesn’t change the sugar content per 100 g or prove that the biscuit is a lower-sugar product.
A different small treat
A good fit when: You’re happy to move away from the taai-taai shape and assess a different product using its nutritional information.
The trade-off: You lose the traditional taai-taai theme. Check the portion, ingredients and rules at the party venue for the alternative too.
| What to consider | What to check before buying | Who does this matter to? |
|---|---|---|
| Verifiably lower sugar | Compare ‘of which sugars’ per 100 g for similar products and read any claim on the current pack. | I don’t want a smaller biscuit to be mistaken for one that contains less sugar. For around 36% of consumers, this verifiable product choice matters most. |
| Portion and party food | Check the weight per portion and decide what else you’ll serve alongside the taai-taai biscuits. | If there’ll be other treats at the party, I want to be able to serve a small amount to each child. Around 29% of consumers prioritise portion size. |
| Ingredients and allergens | Read the ingredients, allergens and any ‘may contain’ warning on the exact pack. | I want to know what the invited children need to avoid before serving the treats. For around 21% of consumers, catering for dietary needs is their first concern. |
| Availability and shape | Check current availability, pack size and the shape of the biscuits. | Just before the party, I want to be able to buy enough suitable shaped biscuits without relying on an old product listing. This practical consideration comes first for around 14% of consumers. |
Common mistakes
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Mistaking a small portion for lower-sugar taai-taai
Portion size and the amount of sugars per 100 g answer different questions. Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai, and Jumbo lists 38.6 g per 100 g for Sint Taai Taai Figuurtjes. This small difference doesn’t show that either standard product is a lower-sugar choice.
Compare the nutritional information for the exact products and check any claim on the current pack.
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Looking only at the sugar content
A biscuit that suits your sugar preferences may still be unsuitable for an invited child because of its ingredients. The AH and Jumbo varieties mentioned list wheat, rye and milk, among other ingredients; warnings about possible traces vary by product.
Ask parents in advance what their child needs to avoid, then read all the information on the exact pack.
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Treating an old product listing as confirmation that it’s available to buy
Albert Heijn lists Bolletje Taai Taai as discontinued, while Jumbo says De Originele Taai Taai is no longer available online. Ingredients and nutritional values can change too.
Check which varieties are available shortly before the party and read the packaging again.
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Considering the biscuit separately from the rest of the party food
Choosing one small biscuit isn’t the whole picture if you’re also serving other sweet treats and drinks. The Voedingscentrum suggests a small biscuit as one option when handing out biscuits or sweets.
Decide in advance what you’ll serve overall and bear in mind the rules at your school, after-school club or party venue.
Brands to consider
Albert Heijn
AH Taai taai is a 500 g pack of shaped biscuits.
- Albert Heijn lists a portion of 11 g and 39 g of sugars per 100 g for this variety.
- A small portion doesn’t support a claim that this taai-taai contains less sugar. Check the current ingredients and allergen information too.
Jumbo
Jumbo Sint Taai Taai Figuurtjes comes in a 500 g pack.
- Jumbo lists 38.6 g of sugars per 100 g and around 36 portions of 14 g for this variety.
- The variety lists wheat, rye and milk. Check the exact pack; another Jumbo taai-taai product has a different listing and availability.
Bolletje
Albert Heijn lists Bolletje Taai Taai in a 350 g pack.
- The product listing gives 36 g of sugars per 100 g.
- Albert Heijn marks this product as discontinued; don’t treat the listing as confirmation that you can buy it there now.
ALDI
ALDI shows anise-flavoured taai-taai biscuits in shaped figures, in a 500 g pack.
- The shaped biscuits and pack size can help you plan the party treats.
- Before choosing based on sugar or allergens, check the nutritional information and ingredients on the current pack.
An alternative to taai-taai
If taai-taai isn’t essential to your party theme, you could consider a different treat. The Joybuy product below is liquorice, not taai-taai; before serving it, check that its ingredients and usage warning are suitable for the invited children.
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Klene Sugarfree Honey Liquorice, 110 g
An option to consider if you’d like a different kind of treat from taai-taai for the children's party. The ingredients list includes gelatine, so check whether it suits your guests’ dietary requirements. The product information warns that excessive consumption may have a laxative effect. Before serving, decide whether this product and the portion you’ve chosen are suitable for the children.
Frequently asked questions
Is standard taai-taai automatically a lower-sugar choice?
No. A small portion or a small difference between products doesn’t prove that it is. Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai, and Jumbo lists 38.6 g per 100 g for Sint Taai Taai Figuurtjes. Compare the current nutritional information for specific products and check exactly what any claim on the pack says.
How do I decide on a portion of taai-taai for a children's party?
Choose a small portion, taking into account what else you’ll be serving. Albert Heijn gives a portion of 11 g for AH Taai taai, while Jumbo gives 14 g for Sint Taai Taai Figuurtjes; check how many biscuits that actually means in the pack you buy. The Voedingscentrum suggests a small biscuit as one option when handing out biscuits or sweets.
Which allergens should I check before serving taai-taai?
Read the ingredients and allergen warnings on the exact pack, and check with parents in advance what their child needs to avoid. The AH and Jumbo varieties mentioned list wheat, rye and milk; warnings about possible traces of other allergens vary by product.