Who is this option relevant for?

Buyer planning a sugar-conscious coffee break

Wants to compare a lower-sugar claim with the nutritional information for the exact same syrup waffle. Albert Heijn provides this product information for its lower-sugar variant and the Céréal variant.

Caterer who needs to communicate allergen information

Wants to record the ingredients and allergens on the delivered packaging before serving. The variants discussed include wheat, milk and soya; Albert Heijn also lists egg for Céréal.

Organiser planning portions

Needs a clear number of portions or individual waffles for the coffee break. Albert Heijn lists ten portions for its lower-sugar variant; the Daelmans pack described by PLUS contains ten regular syrup waffles.

What should you look for when buying?

Start by checking the sugar comparison for the exact variant. Then make sure the packaging supplied matches your allergen information and serving plans.

What to consider What to check when buying Who it matters to
Less sugar Compare the stated reference syrup waffle and the sugars per 100 g for the exact variant. If I want to offer a lower-sugar syrup waffle, I need to know exactly what the claim is being compared with. This verifiable sugar reduction is the top priority for around 42% of consumers.
Ingredients and allergens Check the ingredients list, allergens and any ‘may contain’ information on the packaging supplied. To give guests accurate information, I need to know which ingredients are in the syrup waffle being served. This is the top priority for roughly 33% of consumers.
Portions and serving Check the number of individual waffles or portions, the type of packaging and the storage instructions. When planning a coffee break, I need to know how many syrup waffles I can serve and how to store them until then. Portion planning matters most to around 25% of consumers.

Common buying mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    Albert Heijn compares its variant with regular AH Butter Syrup Waffles, but still lists 23 g of sugars per 100 g for the lower-sugar version. This variant also contains allergens.

    Use the claim only with its stated basis of comparison, and check the nutritional information and ingredients on the current packaging too.

  • Choosing a product based on its claim without confirming availability

    Albert Heijn listed Céréal Low-Sugar Syrup Waffles as discontinued. Its stated claim of 65% less sugar does not automatically make this variant a suitable choice for a conference.

    Before ordering, ask your supplier to confirm which variant they can provide and request the current product specification.

    A replacement product means checking its ingredients and allergens again, and updating the information for guests.

  • Counting a regular syrup waffle as a lower-sugar option

    PLUS lists 38 g of sugars per 100 g for regular Daelmans syrup waffles and 36.3 g per 100 g for regular PLUS syrup waffles. A pack with a countable number of waffles does not, on its own, support a lower-sugar claim.

    Keep regular variants separate as a reference for portion planning, and use the product information for the specific item when selecting a lower-sugar option.

  • Treating online allergen information as definitive

    Ingredients and allergen information can change. As a result, guest information prepared earlier may not match the packaging actually supplied.

    Check the label on the delivered variant when it arrives, and update the information for guests if the ingredients differ.

Brands to compare

The brand names below refer to the specific syrup waffles listed, not to a feature of each brand’s entire range.

Albert Heijn

AH Butter Syrup Waffles with Less Sugar are worth considering when you need to know the sugar comparison and portion size in advance.

  • For this variant, Albert Heijn states 32% less sugar than AH Butter Syrup Waffles, 23 g of sugars per 100 g and ten portions of 31.5 g.
  • The product information lists wheat, milk and soya, among other ingredients. Check the packaging supplied before preparing guest information.

Céréal

According to Albert Heijn, the syrup waffle reviewed carries a claim of 65% less sugar than a regular syrup waffle.

  • The product-specific claim gives you a point of comparison if you are specifically looking to reduce sugar.
  • Albert Heijn listed this variant as discontinued. If you find it through another supplier, check the exact variant and stated allergens, including wheat, milk, soya and egg.

Daelmans

Regular Daelmans syrup waffles are a useful reference for packs with a countable number of individual waffles, not a lower-sugar option.

  • PLUS describes a pack containing ten waffles and provides storage information.
  • For this variant, PLUS lists 38 g of sugars per 100 g and the allergens wheat, milk and soya.

PLUS

Regular PLUS syrup waffles can serve as a product reference, but are not a confirmed lower-sugar variant.

  • PLUS provides nutritional information and allergen details for its regular variant.
  • PLUS lists 36.3 g of sugars per 100 g for this variant. Do not interpret this figure as a lower-sugar claim.

Bakker Joop

The regular syrup waffle described by PLUS is a reference for the number of individual waffles in a pack.

  • PLUS lists twelve waffles per bag.
  • For this variant, PLUS lists 37.1 g of sugars per 100 g, with no lower-sugar claim.

Syrup waffles at Joybuy

Related products will be available soon.

Frequently asked questions

Does ‘less sugar’ mean a syrup waffle is sugar-free?

No. Albert Heijn states that AH Butter Syrup Waffles with Less Sugar contain 32% less sugar than its regular butter syrup waffles, but they still contain 23 g of sugars per 100 g. Check the comparison alongside the nutritional information and the portion you plan to serve.

Which allergens need extra attention in these variants?

For the AH lower-sugar variant, Albert Heijn lists wheat, milk and soya, among other ingredients, and notes that spelt may be present. Information for the Céréal variant discussed lists wheat, milk, soya and egg. Use the label on the packaging supplied for your final guest information.

Can I order Céréal Low-Sugar Syrup Waffles for a conference?

Only count on them if a supplier confirms they can deliver that exact variant. Albert Heijn listed the product as discontinued, so also ask about its current shelf life, ingredients and allergens before adding it to your catering plan.

Which label information should I check before serving?

For prepacked syrup waffles, check the product name, ingredients, allergens and nutritional information on the packaging supplied. Your Europe lists these details under EU rules for labelling prepacked food. The information you provide when serving the waffles should match the product guests receive.

How should I store the syrup waffles until the coffee break?

Follow the storage instructions on the packaging supplied. For the variant discussed, Albert Heijn says to store it in a cool, dry place and keep it in a sealed tin after opening. For the Daelmans variant discussed, PLUS says to store it in a cool, dry, dark place.