Who is this comparison for?

Anyone looking to serve less sugar at Christmas

You’re looking for a syrup waffle to enjoy with coffee or tea and want to know what a claim such as ‘less sugar’ actually means. Compare the sugar content per 100 g, and check the portion size too.

Anyone wanting to serve a classic syrup waffle

A familiar coffee break with guests is your priority. A regular butter syrup waffle could fit the bill, as long as you don’t present it as a lower-sugar choice without comparing the labels.

Anyone catering for guests with allergies

You’re shopping for guests who need gluten-free food or have other dietary requirements. Check the allergen information on the exact pack: a claim about sugar won’t tell you whether a syrup waffle is suitable for them.

What should you look for?

First, decide what matters most to your guests: less sugar, a classic syrup waffle or suitable allergen information. Then choose a size that works for the number of people you’re serving.

What to consider What to check when buying Who it matters to
Verifiably less sugar Check what the reduction claim is compared with, and look at ‘of which sugars’ per 100 g on the exact pack. If I want to serve less sugar at Christmas, I want to know how much sugar the syrup waffle contains and what the comparison is based on; around 42% of consumers put verifiably less sugar first.
Classic flavour and serving Look at the butter variety you’ve chosen and decide what size waffle you’d like to serve with coffee or tea. For a traditional coffee break with guests, my chosen syrup waffle matters more than a sugar-reduction claim; around 25% of consumers put classic flavour first.
Gluten-free and allergens Check the gluten-free label and the full allergen information for the exact variety. If I’m buying for someone who needs to avoid gluten or another allergen, the pack must suit their needs; for around 17% of consumers, this is the first priority.
Size and availability Count the portions you need, then check the size and availability of your chosen variety. When shopping for several guests at Christmas, I want to be able to buy enough waffles in the size I need; around 16% of consumers prioritise this practical consideration.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    A reduction claim doesn’t mean the syrup waffle contains no sugar. Albert Heijn still lists 23 g of sugars per 100 g for its lower-sugar variety.

    Check what the claim is compared with, and the ‘of which sugars’ figure on the same pack.

  • Using ‘gluten-free’ as a guide to sugar content

    Gluten-free describes a different product feature. PLUS lists 41.13 g of sugars per 100 g for its gluten-free syrup waffles.

    If both matter to you, check the gluten-free label and sugar content separately.

  • Choosing by brand name rather than variety

    The nutritional information for one variety of syrup waffle doesn’t automatically apply to another variety from the same brand.

    Compare the nutritional information on the exact pack you want to buy, and read the label before you make your choice.

  • Leaving portion-counting until serving time

    The number of waffles in a pack determines how many guests you can serve from it. According to Albert Heijn, a pack of AH Roomboter minder suiker stroopwafels contains 10 portions of 31.5 g.

    Decide in advance how many waffles you’d like to serve, and follow the storage instructions on your chosen pack.

Relevant brands and product ranges

Albert Heijn (AH)

AH Roomboter minder suiker stroopwafels is a variety that Albert Heijn compares with its regular butter syrup waffles.

  • Albert Heijn states that it contains 32% less sugar than AH Roomboter stroopwafels, with 23 g of sugars per 100 g.
  • The variety contains, among other things, wheat, milk, lactose and soya; check whether these ingredients suit your guests’ needs.

Céréal

Albert Heijn stocks a product called Céréal Stroopwafels suikerarm.

  • The product name makes this variety worth considering if you’re specifically looking for a syrup waffle with a sugar claim.
  • Before comparing it with another variety, check the current nutritional information, ingredients and allergen details on the pack.

Daelmans

The regular syrup waffle variety reviewed is an option if you mainly want to serve a classic choice with coffee or tea.

  • PLUS lists 38 g of sugars per 100 g for this Daelmans variety.
  • Don’t choose it on brand name alone if less sugar is your main priority; check for allergens such as wheat, milk and soya too.

Jumbo Lekker Vrij

Jumbo offers a gluten-free syrup waffle variety in its Lekker Vrij range.

  • Jumbo states that these syrup waffles carry the Crossed Grain symbol.
  • A gluten-free label doesn’t tell you how much sugar the variety contains per 100 g; check the nutritional information for that.

Sondey (Lidl)

Lidl lists a 378 g pack of Sondey margarine syrup waffles as a store product.

  • The stated pack weight can help you plan how much to buy for your Christmas table.
  • Check the ‘of which sugars’ figure on the pack before considering this a lower-sugar choice.

Heerlijck Banket (ALDI)

ALDI lists Heerlijck Banket Mini Stroopwafels in a 300 g pack.

  • The mini size offers a different serving option from larger syrup waffles.
  • A smaller waffle doesn’t prove that it has less sugar per 100 g; check the nutritional information for this variety.

PLUS

PLUS has a gluten-free syrup waffle variety. Assess its suitability for a gluten-free diet separately from any sugar-reduction claim.

  • PLUS lists 41.13 g of sugars per 100 g for its gluten-free syrup waffles.
  • The variety reviewed also contains egg and lupin; check the full allergen information for your guests.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Does ‘less sugar’ mean a syrup waffle is sugar-free?

No. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than its regular butter syrup waffles, but they still contain 23 g of sugars per 100 g. So check both the comparison and the nutritional information.

How do I compare syrup waffles for my Christmas table?

Start by checking ‘of which sugars’ per 100 g on the exact varieties you’re considering. Then look at portion size, ingredients and allergens. Voedingscentrum recommends comparing product labels side by side to check nutritional values.

Does a gluten-free syrup waffle automatically contain less sugar?

No. PLUS lists 41.13 g of sugars per 100 g for its gluten-free syrup waffles. If you’re looking for less sugar as well as a gluten-free option, check the sugar content separately.

Which allergens should I check in syrup waffles?

Always check the allergen information on the exact pack. The AH lower-sugar variety reviewed contains, among other things, wheat, milk, lactose and soya; the gluten-free PLUS variety reviewed contains egg and lupin.

How should I store syrup waffles until Christmas?

Follow the storage instructions on the pack you buy. Albert Heijn says to store its lower-sugar variety in a cool, dry place and, once opened, in a sealed tin. When shopping, remember to allow for the number of portions you need too.