What should you look for when choosing?
First decide whether lower sugar, a specific dietary requirement or smaller portions are your priority for the party. Then compare the packaging and nutritional information for products that meet your needs.
| What to consider |
What to check when buying |
Who it matters to |
| Less sugar |
Compare sugars per 100 g and per portion handed out. If a product claims to contain less sugar, check which product it is being compared with. |
I want to keep handing out syrup waffles, but would prefer a version that demonstrably contains less sugar. This would be the main consideration for around 50% of consumers. |
| Allergens and dietary requirements |
Read the ingredients and allergen information on the pack you buy. Check that a gluten-free claim applies to the specific alternative. |
If a guest needs to avoid certain ingredients, I want to know in advance which treat has been agreed for them. This suitability would be the priority for around 25% of consumers. |
| Size and number of waffles |
Count your guests and compare the number of waffles, total weight and planned portion; one waffle and several minis are not the same portion. |
I want to hand out the waffles easily and have enough for everyone without accidentally giving out larger portions. Around 25% of consumers would focus mainly on this. |
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Frequently asked questions
Are lower-sugar syrup waffles sugar-free?
No. Albert Heijn lists 23 g of sugars per 100 g and 22 g of added sugars per 100 g for its lower-sugar butter syrup waffle. Check the nutritional information and bear in mind the portion you’ll hand out.
Is a lower-sugar syrup waffle suitable for someone with an allergy or coeliac disease?
Not automatically. The lower-sugar AH version examined contains milk, cereals containing gluten and soya, among other ingredients, and may contain spelt. Check the allergens on the pack you buy; if you need a gluten-free option, choose an alternative that has been specifically checked for this.
How can I cater for a child with diabetes at a birthday party?
Agree the treat with the child’s parent or carer in advance, and don’t assume that ‘less sugar’ automatically makes it suitable. The Diabetes Fund says children with diabetes can often join in when their treat is taken into account beforehand.
Should I check the rules for birthday treats at school first?
Yes. Before buying, ask what rules the school or childcare setting has for treats. According to the Netherlands Nutrition Centre, its policy on treats or celebrations may determine what can be handed out for a birthday.
How should I store an opened pack of syrup waffles?
For its lower-sugar butter syrup waffles, Albert Heijn recommends storing them in a cool, dry place and putting them in a sealed tin after opening. For other products, follow the storage instructions on their packaging.