Who might this choice matter to?

The sugar-conscious host

You want to serve stroopwafels with coffee and are specifically looking for a pack labelled ‘less sugar’ or ‘low sugar’. The nutritional information on the packaging can help you work out what’s in one waffle.

The host catering for different tastes

Not every guest makes their choice for the same reason. If some would like a stroopwafel with less sugar while others prefer a regular version, you could consider putting both out and making sure they’re easy to tell apart.

The host who needs to consider allergies

If the ingredients or allergens are important to a guest, check the ingredients list on the packaging of the product you’re actually serving. A sugar-related label tells you nothing about whether a product is suitable for someone with an allergy.

What should you look for when choosing?

Start with the nutritional information and ingredients for the specific stroopwafels. Then decide which pack size and combination of varieties will suit your coffee catch-up.

What to consider What should you check? Who might this matter to?
Sugars and portion size Compare sugars and energy per 100 g and per waffle; check the weight of each waffle. If I’m serving a stroopwafel with less sugar, I want to know what’s in each waffle I offer. This comparison is a priority for around 44% of consumers.
Preferences and ingredients Read the ingredients list and the allergens declared on the pack you’ve chosen; consider whether you’d also like to offer a regular variety. When friends have different preferences, I want everyone to be able to choose something that suits them. This is the main concern for around 33% of consumers.
Packaging and availability Check the number of waffles and the net weight, and see whether the variety you want is available when you do your shopping. When serving coffee to several guests, I want to make sure I have enough of the variety I’ve chosen. Around 23% of consumers give this priority.

Common mistakes

  • Relying only on ‘low sugar’ or ‘less sugar’

    The wording on the front doesn’t tell you how much sugar or energy is in one waffle from the pack you’ve chosen.

    Compare the nutritional information per 100 g and per waffle. Also check that the waffles you’re comparing are the same size.

  • Assuming one variety will suit every guest

    Wanting less sugar is separate from someone’s taste preferences or need to avoid certain ingredients.

    If your guests have different preferences, consider offering a regular option alongside the lower-sugar variety, and keep the packs easy to tell apart.

  • Making assumptions about allergies based on a brand or product category

    Which allergens are relevant depends on the specific product. The European Commission says that allergens used as ingredients must be clearly listed on the label.

    If necessary, ask guests in advance what they need to avoid and read the ingredients list on the packaging of the product you’re serving.

Brands and shops to consider

Céréal

Albert Heijn lists a product called Céréal Stroopwafels suikerarm.

  • The product name is a good match if you’re specifically looking for a low-sugar stroopwafel.
  • Check the current nutritional information and ingredients before comparing this variety with another stroopwafel.

Albert Heijn

Albert Heijn lists AH Roomboter minder suiker stroopwafels in its range of stroopwafels.

  • The name makes it easy to find the butter variety you can use for comparison.
  • Check the current label: Albert Heijn notes that product information can change.

Daelmans

PLUS lists Daelmans Originele Stroopwafels as a regular variety.

  • A familiar regular option for guests who prefer it.
  • Don’t assume the original variety has less sugar based on the brand name.

Jumbo

Jumbo lists regular stroopwafels, mini stroopwafels and a gluten-free stroopwafel variety, among other products.

  • The formats listed can help you work out how many waffles to buy for your group.
  • Gluten-free doesn’t automatically mean lower in sugar; compare the nutritional information for the specific product.

PLUS

PLUS lists regular stroopwafels from Daelmans and its own brand, among other products.

  • You can factor in pack size when planning for the regular products listed.
  • A regular stroopwafel doesn’t become a lower-sugar alternative just because you serve it alongside one.

Joybuy products

Related products coming soon.

Frequently asked questions

Does a stroopwafel with less sugar also have fewer calories?

Not necessarily. The label ‘less sugar’ doesn’t automatically mean fewer calories. Compare both sugars and energy per 100 g and per waffle on the packaging. The Netherlands Nutrition Centre gives figures of 189 kcal and 14.7 g of sugars for one extra-large 40 g stroopwafel; these figures don’t describe either of the two varieties mentioned here.

What should I check if a guest has a food allergy?

Read the ingredients list and the allergens declared on the exact pack you plan to serve. The European Commission says that allergens used as ingredients must be clearly listed on the label. Don’t rely solely on the product name or on an older pack.

Can I choose based on ‘low sugar’ or ‘less sugar’ on the front of the pack?

Use those words to find relevant products, but compare the current nutritional information before making your choice. Check sugars and energy per 100 g and per waffle, so a difference in waffle weight doesn’t skew your comparison.

How should I plan how many stroopwafels to serve with coffee and friends?

Work out how many guests you’re expecting and whether you’d like to offer regular stroopwafels as well as a lower-sugar variety. Then use the number of waffles in each pack to decide how many you’ll need. Keep the varieties easy to tell apart if guests are checking the ingredients.