Who is this choice relevant to?

Breakfast eaters keeping an eye on sugar

You want to serve a stroopwafel at the weekend breakfast, but first compare the sugar per 100 g. Then check the other nutritional values and ingredients.

Those comparing fibre and ingredients

You want to look beyond the wording on the front of the pack and compare fibre and the ingredients list per 100 g, including any sweeteners.

People looking for gluten-free options

You need a gluten-free stroopwafel for a weekend breakfast and assess this separately from the sugar content.

What should you look for when choosing?

First decide whether lower sugar or a gluten-free option matters most to you. Then compare suitable stroopwafels per 100 g, and check the ingredients list for any other preferences.

What to consider What should you check? Who is this important to?
Less sugar Compare the sugar per 100 g with a standard stroopwafel, and check the energy and saturated fat too. Albert Heijn states that its lower-sugar version contains 23 g of sugar per 100 g. For a weekend breakfast, I mainly want to choose a stroopwafel with a lower sugar content that I can compare in concrete terms; around 44% of consumers say this is their main priority.
Fibre and ingredients Check fibre and sugar per 100 g alongside the ingredients list. Albert Heijn states that its lower-sugar version contains 26 g of fibre per 100 g; according to its product page, Céréal stroopwafels contain the sweetener isomalt. If I want to weigh up the ingredients in stroopwafels, I also look at fibre and any sweeteners. This broader comparison matters most to around 33% of consumers.
Gluten-free Check the gluten-free product information and the current allergen list, then compare the sugar content separately. Jumbo states that Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugar per 100 g. For me, a stroopwafel must be gluten-free first and foremost, even if I then check the sugar content; this is the top priority for around 12% of consumers.
Classic stroopwafel For standard versions, compare the sugar content per 100 g. Jumbo states that its butter stroopwafels contain 36 g, while Daelmans’ product page states 38 g. For a shared weekend breakfast, I’d rather choose a familiar, standard stroopwafel than one with a sugar-reduction claim. Around 11% of consumers prioritise this preference.

Pitfalls to watch out for when comparing

  • Focusing only on ‘less sugar’

    A relative sugar claim doesn’t give you the full nutritional picture. Alongside 23 g of sugar, Albert Heijn states that AH Butter Lower-Sugar Stroopwafels contain 396 kcal and 11 g of saturated fat per 100 g.

    Compare similar stroopwafels per 100 g and read the full nutrition table, not just the claim on the front of the pack.

  • Assuming gluten-free means less sugar

    Jumbo Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugar per 100 g. So the gluten-free label doesn’t mean this version is also lower in sugar.

    Assess gluten-free status and sugar content as two separate requirements.

  • Assuming a product listing guarantees availability

    Albert Heijn’s product page listed Céréal Low-Sugar Stroopwafels as discontinued. A product page you viewed previously therefore doesn’t guarantee that you can buy the product now.

    Before planning your weekend breakfast, check whether your chosen version is available at your shop.

  • Overlooking allergens when sharing breakfast

    Albert Heijn lists milk, gluten-containing cereals and soya among the allergens in its lower-sugar version. According to Jumbo, its gluten-free stroopwafels contain egg and lupin, and may contain nuts and sesame.

    Check the allergen information on the current packaging for every guest; a sugar or gluten claim is no substitute for checking.

Brands to compare

Albert Heijn

AH Butter Lower-Sugar Stroopwafels offer a clear comparison with the standard AH butter version.

  • Albert Heijn states that these contain 32% less sugar than its standard butter stroopwafels, with 23 g of sugar and 26 g of fibre per 100 g.
  • The same version contains 396 kcal and 11 g of saturated fat per 100 g, and includes ingredients such as wheat, milk and soya. Check the current packaging.

Céréal

A stroopwafel version with a prominent sugar-reduction claim and isomalt as a sweetener.

  • Albert Heijn’s product page states that Céréal Low-Sugar Stroopwafels contain 65% less sugar than a standard stroopwafel.
  • Albert Heijn listed this version as discontinued. Check current availability and ingredients if you’re considering these stroopwafels.

Jumbo

Jumbo sells both standard butter stroopwafels and Lekker Vrij van Gluten Stroop Wafels; these are different options.

  • Jumbo states that its gluten-free version carries the Crossed Grain symbol.
  • The gluten-free version contains 42.4 g of sugar per 100 g and includes egg and lupin. Jumbo states that its standard butter version contains 36 g of sugar per 100 g.

Daelmans

A standard stroopwafel to compare with a lower-sugar version.

  • The Daelmans Stroopwafels product page states that they have a 50% syrup filling.
  • The same product page states that they contain 38 g of sugar per 100 g; this standard version doesn’t have a confirmed sugar-reduction claim.

Sondey

Lidl lists Sondey Butter Stroopwafels as a standard stroopwafel option.

  • Lidl lists a pack of 12, weighing 480 g, for in-store purchase only.
  • If you want to compare the sugar content of this version, check the nutrition information on the packaging before buying.

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Frequently asked questions

Does ‘less sugar’ tell me everything about the nutritional value of a stroopwafel?

No. Albert Heijn states that its lower-sugar stroopwafels contain 23 g of sugar, but also 396 kcal and 11 g of saturated fat per 100 g. So compare the full nutrition table and ingredients list for similar products.

How do I compare stroopwafels in different sizes?

First compare the nutritional values per 100 g. The Netherlands Nutrition Centre recommends this as a basis for comparing labels. Then check the weight per biscuit or serving if you want to know how much you’ll actually be serving.

What should I know about isomalt in low-sugar stroopwafels?

Isomalt is a sweetener that the Netherlands Nutrition Centre classifies as a polyol. Céréal lists isomalt in its stroopwafels; if you’re considering this version, check the current ingredients and any guidance on the packaging.

Does a gluten-free stroopwafel also contain less sugar?

Not necessarily. Jumbo states that Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugar per 100 g. Check the gluten-free label and compare the sugar content separately if both matter to your choice.

Which allergens should I check when buying stroopwafels for guests?

Check the allergens on the specific pack you’re buying. Albert Heijn lists milk, gluten-containing cereals and soya among the allergens in its lower-sugar version; Jumbo lists egg and lupin in its gluten-free version and warns that it may contain nuts and sesame.