Who are these choices relevant to?

Planner keeping an eye on sugar

You want to offer a lower-sugar option alongside regular stroopwafels, and use the current packaging to decide what you can say about it on the buffet label.

Organiser catering for guests with dietary requirements

You’re expecting guests with allergies or who need gluten-free options. You want to keep the different varieties clearly separate and make product information available by each platter.

Planner of a self-service buffet

You’re looking for portions that are easy for guests to pick up, but don’t want to describe a mini stroopwafel as lower in sugar just because it’s smaller.

What should you look for when choosing?

First decide which requirement will guide your choice, then assess the sugar information, dietary requirements and buffet presentation separately.

What to consider What to check when buying Who it matters to
Less sugar Read the claim on the exact packaging and compare sugars per 100 g and per serving. Check what any comparative claim refers to as well. I want to offer guests a familiar stroopwafel with less sugar without suggesting it suits every dietary requirement; around 31% of consumers prioritise a demonstrable sugar reduction.
Allergens and dietary requirements Check the ingredients and allergens for each variety. Assess a gluten-free stroopwafel separately from a lower-sugar option. I want guests with allergies to be able to check what’s on each platter; around 31% of consumers prioritise clear allergen and dietary information.
Portions and presentation Compare the number of pieces and their size, and give each variety its own label. For a self-service buffet, I want stroopwafels that guests can pick up easily without using their size to make a sugar claim; around 23% of consumers consider portion presentation the most important factor.
Regular option Decide which regular variety you want to offer alongside the other labelled options, and keep the packaging available. I want to offer guests who expect a regular stroopwafel a familiar option alongside the separately labelled varieties; around 15% of consumers prioritise this regular option.

Common mistakes

  • Assuming mini or gluten-free means less sugar

    A smaller size can help with portion presentation, while a gluten-free label refers to a different product feature. Neither tells you how much sugar the stroopwafel contains.

    Give regular, gluten-free and lower-sugar varieties their own labels. Only make a sugar claim if it is supported by the packaging for that variety.

  • Creating a buffet label based on an old product page

    Ingredients, nutritional values and allergen information can change when a recipe is updated. Albert Heijn also points this out in its product listings.

    Check the packaging of the variety you actually bought and use it to prepare the labels for the day of the buffet.

  • Not providing allergen information with the stroopwafels

    Without information by the platters, it can be difficult for guests to decide which variety suits their dietary requirements. The Netherlands Food and Consumer Product Safety Authority says that sellers must provide information about allergens present in unpackaged foods.

    Keep information for each variety available at the buffet. For cereals containing gluten, name the specific cereal rather than just saying ‘gluten’.

  • Overlooking sweeteners

    The label ‘less sugar’ does not, by itself, tell you which ingredients have been used to provide the sweet taste.

    Read the ingredients list and any warnings on the packaging before describing the variety to guests. The Netherlands Nutrition Centre says that any sweeteners used are listed on the label.

Brands to consider

Albert Heijn

Albert Heijn lists its own butter stroopwafel labelled ‘less sugar’, as well as a separate stroopwafel from Céréal labelled ‘low sugar’.

  • A starting point for comparing packaging for varieties with specific claims.
  • Albert Heijn warns that product information can change, so use the packaging of the variety you’ve bought for the buffet.

Céréal

Albert Heijn lists Céréal Stroopwafels labelled ‘low sugar’.

  • Worth considering if you’re looking for a stroopwafel explicitly labelled ‘low sugar’.
  • Before writing your buffet label, check the sugars, ingredients, any sweeteners and allergens on the current packaging.

Jumbo

Alongside regular stroopwafels, Jumbo lists a separate Lekker Vrij van Gluten stroopwafel bearing the Crossed Grain symbol.

  • A separate option if guests are looking for a gluten-free stroopwafel.
  • The gluten-free label says nothing about sugar reduction; check the nutritional information for the exact variety.

Daelmans

PLUS lists Daelmans stroopwafels, including a mini variety.

  • The mini size can work well for individually presented buffet portions.
  • Don’t use the size to suggest the stroopwafels contain less sugar; check the packaging of your chosen variety instead.

Sondey

Lidl Netherlands lists Sondey butter stroopwafels in a pack of 12, weighing 480 g.

  • The stated number of pieces gives you a practical basis for planning buffet portions.
  • Check the sugars and allergens on the packaging before describing the stroopwafels in a particular way on your buffet label.

Stroopwafels on Joybuy

Related products will appear soon.

Frequently asked questions

Does ‘less sugar’ mean a stroopwafel is suitable for every guest?

No. A claim about less sugar says nothing by itself about allergens or other dietary requirements. Compare the nutritional information and ingredients for the variety you’ve chosen. European rules for a reduced-sugars claim include requirements for how it is compared with a similar product.

How do I provide allergen information for unpackaged stroopwafels?

Keep information for each variety available where guests choose their stroopwafels. The Netherlands Food and Consumer Product Safety Authority requires sellers of unpackaged foods to give customers information about allergens present. For cereals containing gluten, this should include the name of the specific cereal. Agree the arrangements with your caterer if they’re providing the buffet.

Can a lower-sugar stroopwafel contain sweeteners?

Yes, it can. Check the ingredients list for the exact variety to see which sweeteners have been used, and read any warnings before preparing information for guests.

How much sugar is in a regular stroopwafel as a point of comparison?

The Netherlands Nutrition Centre gives 14,7 g of sugars for one extra-large 40 g stroopwafel. This isn’t a figure for every stroopwafel: use the nutritional information on the packaging for the variety you’re serving, and compare products on the same basis, such as per 100 g.