Who is this relevant for?

Anyone looking for a lower-sugar gift

You’re looking for a Valentine’s treat with a clear comparison to a regular stroopwafel, without confusing less sugar with sugar-free.

Anyone considering the recipient’s needs

You check that the ingredients and allergens are suitable for the person who’ll be eating the stroopwafel. Dietary requirements may be more important than reducing sugar.

Anyone shopping shortly before Valentine’s Day

You want to know whether the pack you’ve chosen is available and suitable for sharing before you plan your treat.

What should you look for when choosing?

Start with what matters most to the recipient: less sugar, suitable ingredients, or a pack you can buy and share in time.

What to consider What to check when buying Who it matters to
Less sugar Check what the reduction is compared with and look at the sugars per 100 g. The Netherlands Nutrition Centre recommends comparing products on this basis. I want to give a stroopwafel with a clearly stated sugar reduction, without mistaking less sugar for sugar-free. For around 46% of consumers, this sugar comparison comes first.
Ingredients and allergens Read the allergen information on the current packaging, including any warnings about traces. If the recipient needs to avoid certain ingredients, the stroopwafel must meet that requirement, even if another variety contains less sugar. For around 36% of consumers, dietary and allergen requirements come first.
Pack size and availability Check the number of items, the best-before date and stock at the shop where you plan to buy it. For a Valentine’s moment to share, I want to know whether there’s enough in the pack and whether I can buy it in time. Availability and suitability for sharing are the main priorities for around 18% of consumers.

Common mistakes

  • Assuming less sugar means sugar-free

    Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than its regular butter stroopwafels, but they still contain 23 g of sugars per 100 g.

    Read the claim as a comparison with the variety named, and check the nutritional information per 100 g as well.

  • Assuming gluten-free or plant-based means lower in sugar

    Jumbo states that Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g. Albert Heijn states that AH Terra Plantaardig stroopwafels contain 35 g of sugars per 100 g. These products therefore meet a different primary need from sugar reduction.

    Decide which feature the recipient needs, and check the sugar content separately if less sugar is also important.

  • Assuming a product listing means it’s in stock

    Albert Heijn’s listing for Céréal Stroopwafels suikerarm states that the product is no longer part of its range.

    Before planning your Valentine’s celebration around them, check that the stroopwafels you’ve chosen are available at your shop.

  • Only reading the front of the pack

    According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain ingredients including wheat, milk and soya. Jumbo Lekker Vrij van Gluten Stroop Wafels list ingredients including egg and lupin.

    Check the full, current allergen information for the recipient. Ingredients and warnings about possible traces can vary between products.

Brands to consider

Albert Heijn

AH Roomboter minder suiker stroopwafels are worth considering if you’re looking for a clear sugar comparison.

  • Albert Heijn states that they contain 32% less sugar than AH Roomboter stroopwafels and 23 g of sugars per 100 g.
  • This variety contains ingredients including wheat, milk and soya; check the current packaging.

Céréal

Céréal Stroopwafels suikerarm is an option to compare if you can confirm its availability separately.

  • Albert Heijn states that this product contains 65% less sugar than a regular stroopwafel.
  • Albert Heijn’s listing says that the product is no longer part of its range. It contains ingredients including wheat, milk, egg and soya.

Daelmans

A regular Daelmans stroopwafel is a good choice if you want to give a traditional stroopwafel, but not if you’re choosing based on a claim of less sugar.

  • The product listing at PLUS describes a regular stroopwafel to enjoy with a hot drink.
  • PLUS states that it contains 38 g of sugars per 100 g and lists ingredients or allergens including wheat, soya and milk.

Jumbo

Jumbo Lekker Vrij van Gluten Stroop Wafels are worth considering when gluten-free is your main requirement.

  • This specific variety carries the Crossed Grain symbol.
  • Jumbo states that it contains 42.4 g of sugars per 100 g; also check the listed allergens, including egg and lupin.

Lidl / Sondey

Sondey Roomboter stroopwafels are regular stroopwafels for anyone looking for a pack to share in store.

  • Lidl lists a pack of 12, weighing 480 g.
  • Check the label if less sugar is essential; this pack has not been selected based on a sugar-reduction claim.

PLUS

PLUS Karamel stroopwafels are a regular option to compare with products that make an explicit sugar-reduction claim.

  • PLUS states that its Karamel stroopwafels contain 36 g of sugars per 100 g.
  • You can’t consider a regular stroopwafel a lower-sugar choice without a product-specific comparison.

Joybuy products

Related products coming soon.

Frequently asked questions

Does less sugar mean sugar-free?

No. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than its regular butter stroopwafels, but they still contain 23 g of sugars per 100 g. So check both what the claim is comparing them with and the nutritional information.

Does a gluten-free stroopwafel also contain less sugar?

Not automatically. Jumbo states that Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g. Compare the sugar content separately if both features matter to the recipient.

Is a plant-based stroopwafel a lower-sugar alternative?

Not on the basis of the plant-based label alone. Albert Heijn states that AH Terra Plantaardig stroopwafels contain 35 g of sugars per 100 g. Check the nutritional information for the specific products you want to compare.

How do I serve a stroopwafel with a hot drink?

The product information for regular Daelmans stroopwafels suggests placing one over a mug of hot drink and waiting about two minutes for the syrup to soften. For other varieties, follow the instructions on the packaging.